Posts

UPDATE VERSION – INWISE FOR SALESFORCE – 1.53.8

What’s new? ​Report syncing Salesforce to inwise contact/lead syncing using preset reports. Contact/lead analytics Overall display of contact/lead actions in campaigns sent from inwise (opened, clicked, unsubscribed).   To enjoy these valuable features, please download the updated version from here.   What else? Bug fixes and additional improvements We would love to hear about your […]

UPDATE VERSION – AUGUST 2021

August’s newest version is up and running, with improvements and innovations that will add some extra help, order, and lightness to the system since we could always use more of those. Shortening the process of updating names and titles It is now much easier and faster to update the names of campaigns, contact groups, pages […]

How Apple’s Ios- 15 Affects Email Marketing

For the purpose of improving the privacy of the clients using its platforms, Apple enables its users to block tracking of applications and hiding their IP addresses. How will this update affect Apple’s email software? Receiving an indication of opening an email even if the contact did not open it at all. The precise date […]

INTERNAL COMMUNICATION TRENDS 2021

In the last decade, not to mention in the last year of 2020, the way people work and communicate within the organization has changed dramatically. Adapting to those changes and to the evolution of the organization and the people constructing it is as important as adapting to the market and consumer evolution. Today we are […]

FROM ZERO TO ONE: THE YEAR DIGITAL TRASNFORMATION BECAME A MUST

Year 2020 is behind us. But the dramatic changes it has brought to our lives are still very relevant, even after the years’ digits changed from 0 to 1.  One of the key changes for businesses was the need to be digital to stay in the game. If prior to the global Covid pandemic crisis, […]

LEAD NURTURE WITH SALESFORCE

Converting leads into customers is one of the company’s top marketing challenges. Lead conversion is not a straightforward process. Lead nurturing is a critical process of converting your leads. 48% of businesses say leads require ‘long cycle’ nurturing to successfully convert them into customers. Leads come from various ways as we discussed in our previous […]

ON-PREMISE VS. CLOUD MARKETING SOFTWARE: WHICH BEST SUITS YOUR ORGANIZATION?

Digital marketing is a must. That is no news. But digital marketing can be done either on-premise or using cloud services. What is the difference between the two? And which best suits your organization? Today we will take a closer look at on-premise vs. cloud based marketing, layout the differences between the two methods, list […]

LEVERAGE DIGITAL MARKETING THROUGH SALESFORCE DURING THE COVID-19 OUTBREAK

With Coronavirus is forcing many of us to work from our home offices, including our clients, a large number of people are consuming much more screen time on websites, social media and other apps. There has never been a better time than now to invest in the digital transformation of your sales and marketing processes. […]