Effortless business marketing upgrade: The AI edition

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The emergence of AI has sparked a true revolution in the realm of digital marketing. After years of manual efforts spent on creating marketing strategies, content, and analyzing data, the integration of artificial intelligence has reshaped the landscape, making marketing endeavors significantly easier, more effective, and more convenient for business owners.

But how do these abundant AI capabilities integrate into the inwise system? The AI Marketing Cloud system seamlessly integrates advanced artificial intelligence tools across all stages of your marketing endeavors, enabling you to achieve remarkable results with minimal effort.

Curious about the specific tools? We’ve compiled the key AI-based features within our system:

AI icon

 

Writing Subject Lines Based on Content Email Campaigns (Newsletter) 

With just a click, you can generate subject lines tailored for every email campaign you send to your customers. These subject lines, meticulously crafted from databases, are designed to motivate recipients to take action—specifically, to open the email you’ve sent. Leveraging Machine Learning algorithms and language processing, the feature adeptly analyzes your campaign content to identify characteristics of subject lines that drive high email open rates. It then generates three options of subject lines, eliminating the need for you to define a Prompt (query or directive for AI writing). All that’s left is for you to choose the wording that suits you best.

Writing Preview Text

We’re all aware that the subject line plays a pivotal role in determining email open rates—it’s that concise snippet of text visible in the email list view. What’s less known is the ability to incorporate additional text that effectively “extends” the subject line, visible only in this view and not within the campaign content itself. This text is known as Preview Text.

Preview Text serves the purpose of summarizing the core content of the email, extending the subject line, and encouraging users to click and explore the email further.

With the “AI Generator” feature, after composing your email campaign and selecting the subject line, the system presents you with several Preview Text options. These options are written based on the campaign content, aiming to boost email opens. You’re then free to select your preferred option from the three provided.

Campaign Performance Analysis and Recommendations

By analyzing the results of the campaigns you’ve sent to your customers, you can gain insights into the marketing strategies you’ve employed and identify areas for improvement. To maximize the effectiveness of your marketing materials, our system will generate a comprehensive analysis for each email marketing campaign you send. With just a click, you’ll receive a detailed overview of campaign results, analysis, and recommendations for improvement, all created by an AI engine.

Optimization Email Send Scheduling

Every customer has unique preferences, which are reflected in their leisure time and inclination to open or ignore email communications. With our AI-driven send scheduling feature, you can determine the optimal timing for sending an email campaign or as part of a customer journey, tailored to each of your contacts. Our AI engine identifies individual opening and clicking patterns among your business contacts, enabling precise and personalized send scheduling. This approach significantly enhances the success rates of your email communications.

CTA Buttons

In addition to landing pages, forms, and campaigns, action buttons play an essential role in driving user engagement. To assist you in crafting compelling and precise text for these buttons, we’ve integrated an “AI generator” link into our content editor within the button elements. This feature generates AI-generated text for buttons designed to inspire action, tailored to the content you’ve created, in the most efficient way. For instance, if your campaign content directs users to an article on your website blog, the feature will suggest button text that encourages readership, such as “Want to know more? Click here.”

Creating images

Visual content enhances written text and significantly improves the impact of sent newsletters. However, not everyone has immediate access to a design team to assist them in creating those visuals. You can then purchase photos from dedicated websites or services, collaborate with a photographer or designer for custom visuals, or simply use inwise’s photo creation feature. This feature leverages AI to create high-quality photos that enhance the visibility and professionalism of campaigns and landing pages easily and quickly, all within the same platform.

We welcome you to explore each of these features and experience the benefits that AI offers to your business. Stay tuned for more updates on the new tools we’re developing.

What additional AI features does inwise offer?

 

 

Easily create engaging marketing content with AI writers

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Imagine this scenario: you find yourself in the whirlwind of your business’s marketing, wanting to share new information through a newsletter to your customers or a landing page for potential leads. However, a writing block hits, making you wonder, “Help! How do I write this?” This is precisely why the feature of AI-based content writing was created, allowing businesses to create personalized and precise content with just a click.

Let’s delve into the world of writing and AI, specifically how AI features can ease your life and generate excellent texts for your business with a simple click.

Writing content with AI

Just like the entire AI, this field is rapidly evolving. Various programs and features have been developed to enhance the lives of those who don’t feel comfortable with writing. These systems can generate texts for any content you might need, whether it’s a subject line for an email, copywriting for a popup, or marketing email text—it can do it all.

writing text with AI

AI Content Writing Feature in inwise System

In inwise system, we’ve integrated a feature that optimally handles the writing task for you, saving you the hassle of of switching over to external systems. The next time you need to create an email campaign, a landing page, or any text component in the system, you can use the AI-based editing feature.

With this feature, you can:

  1. Edit or rewrite existing text with AI – Under this category, options include summarizing text, editing existing text, translation, text shortening and changing its writing tone. This option is suitable for existing texts you’ve written that you want to modify to make them more accurate and high-quality, adapting them to the changing needs of your business.
  2. Write text from scratch with AI – In cases of serious writer’s block or when you simply want to leverage the capabilities of artificial intelligence, you can always request the system to write the text for you. All you need to do is provide the system with a general direction in the form of a short instruction prompt detailing the content you want the text to include, and it will take care of the rest.

Editing existing text with AI

During the editing of an email campaign, landing page, registration form, or popup, you’ll notice a row of icons, including an AI icon, when you hover over any text component. Click on it to open the AI editing or writing window.

Edit or rewrite existing text with AI: This option includes summarizing a text, editing existing text, translation, text shortening, text expansion, and changing its tone. This option is suitable for existing texts that you want to change to make them more accurate and high-quality, adapting them to your business’s evolving needs.

Writing text from scratch with AI: In cases where you encounter a serious writing block or simply want the AI to take the reins, you can ask the system to write the text for you. Just provide a general direction through a short prompt detailing the content you want, and the system will do the rest.

Trying out the feature in our system

Editing Existing Text:
During the editing of a campaign, landing page, signup form, or popup, hover over any text component to see all the editing and writing options. Choose the one you want to use. For example, if you’ve written a long, formal, and informative text that you want to turn into something more casual and friendly, click the button that changes the writing tone and length. The system will transform it into a shorter, more friendly text.

Writing Text from Scratch
In scenarios where you need inspiration or have no idea how to approach the text, you can write a prompt for the system, and it will create the content for you. For instance, if you need a short and engaging text for a popup, provide instructions to the system, and it will create it effortlessly.

Tips for editing and writing from scratch with AI

As with any technological advancement, there are tricks that make the results outstanding. Here are our golden recommendations for a successful experience:

Human tone –  Since the technology generates the text, it’s crucial to ensure that human touch isn’t lost. Read the text (preferably aloud, to yourself or someone else), check if the tone sounds human and not too “robotic,” and refine it using additional prompts or manual adjustments.

Optimization –  The system learns about your business, its nature, and style. Thus, you should make several revisions to the text to ensure it is consistent with your business’ message, and refine the prompts if necessary.

Provide detailed and precise instructions –  Remember that, ultimately, there’s an algorithm at the core of the system, not a human being. Therefore, it’s essential to provide the clearest possible prompts, without multiple meanings or potential misinterpretations. For instance, an instruction like “write a nice and short text about a special offer” won’t yield as successful results as “write a text up to 300 characters for a campaign describing a unique business promotion. Write in a language appealing to an audience aged 60 and above.”

We invite you to save time and unnecessary frustration from writing blocks, discover the content creators within you, and embark on an advanced and convenient journey towards excellent texts for your business.

What additional AI features does inwise offer?

 

 

 

Click & Create: AI-powered image design

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The emergence of AI-driven image creation has transformed all of us into designers in our own right, granting freedom of expression to even those untrained in design software. As we rapidly approach a time when distinguishing between real and AI-generated images becomes difficult, it’s in our best interest to leverage this technology for our daily marketing requirements.

As with any emerging technology, understanding the optimal usage isn’t always obvious. If you find yourself intrigued by AI-generated images yet unsure where to begin, the feature we’re about to introduce is just what you need.

Before we dive in: What exactly is AI image creation all about?

One of AI’s remarkable features is its ability to transform written text into visual image. AI systems operate based on commands, often referred to as “Prompts” in professional terms. Users write these prompts to describe the image they wish to create. This technology is rapidly improving in both accuracy and visual prowess, enabling users to effortlessly generate high-quality and beautiful images without requiring any expertise in design software.

AI-Powered Image Design

A brief overview of exploring our AI image design feature

One of the primary challenges businesses face in creating marketing content is selecting and designing images. That’s where our new feature steps in, sparing you the design headache and enabling easy image creation with artificial intelligence. Here are its key advantages:

  1. All-in-one system – a streamlined platform that utilizes AI to simplify image design for campaigns, eliminating the need for external tools. With a simple click, users can create visual images and seamlessly integrate them into pop-ups, signup forms, or landing pages using our features, saving them the hassle of navigating between different systems.
  2. Save Time: Avoid the time – consuming task of searching for the perfect image or waiting for the design team to prepare one. Using the feature saves you all that and provides you with your desired image with just a click.
  3. Save Money – By having all the necessary tools at your fingertips, you can avoid the need for external professional services. Our user-friendly feature eliminates the costs associated with hiring designers, accessing image repositories, or consulting technical agents specializing in AI.
  4. Ready-to-Use Prompts – Unlike other systems where you need to write the command (Prompt) yourself to generate images with AI, our system simplifies the process. Just provide a brief description of the desired image, and we’ll handle the task of crafting the precise prompt for system execution that will provide you with the perfect image.
  5. Endless Possibilities – Our feature’s unique technology ensures each generated image is unique and creative. You can rely on a reliable system that never duplicates images and consistently delivers one-of-a-kind visuals tailored to your needs.

A Step-by-Step Guide to How It Works

Now, onto the technical aspect. Within our system, while editing an email campaign, landing page, newsletter, or any marketing project, you can seamlessly integrate an AI-generated image.

Simply provide a brief description of the image you envision the system creating for you. To ensure the AI’s output aligns closely with your vision, respond to the brief queries following your written description. For instance, if you desire an illustration of a dog frolicking in a wheat field for an email, specify it in the description. Then, select the image type (“Normal”), style (“Illustration”), and angle (“Front”). Once you’ve completed the details, click “Proceed,” and let the magic unfold.

Once the image is generated, easily incorporate it into your marketing content or generate another image if the outcome doesn’t meet your expectations.

Tips for Mastering AI Image Design

  1. Precision is Key – Use precise language to clearly articulate the visual content you wish to create. For instance, if you envision a picture of cloud-flavored ice cream, be explicit in your description for the most accurate outcome. Remember, while AI is intelligent, it isn’t a mind reader – yet.
  2. Describe Your Vision – When describing your desired image, focus on what you want to see rather than what you don’t. The system interprets your text as a directive for content creation, with the textual details serving as the foundation of the resulting image. For example, if you want a purple monster in your popup, specify “a drawing of a purple monster” rather than “a purple monster, not blue”.
  3. Thorough Examination – As we’ve discussed how AI technology continues to evolve, it’s essential to examine the results carefully. Assess the generated images with a human perspective to ensure they align with logic and reality. After all, anomalies like cats with two tails and five legs can still surface during the creation process.

 

Elevating your campaigns with AI-generated images is a wonderful method to enhance your visual appeal and establish a distinctive visual language for your business. We invite you to take a leap into creativity with our new feature. Explore, experiment, and unleash your inner designer.

What additional AI features does inwise offer?

 

AI-driven optimal timing in customer journeys

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Everyone has personal habits— their preferred time for the first cup of coffee or tea in the morning, whether they browse Facebook or news sites during lunch, and which day of the week they tend to do their online shopping. 

Given this diversity, why should we send email campaigns (newsletters) to everyone on the same day and at the same time? Instead, shouldn’t we invest our efforts in understanding the unique habits of our audience and tailor the scheduling of our campaigns accordingly?

This is precisely why we’ve developed an optimal sending option using AI. This feature enables you to send your campaigns and customer journey messages at the most opportune times for your contacts. The AI generator leverages extensive data analysis, including opening and clicking habits, to pinpoint the ideal time to send emails to each of your contacts.

AI-Driven Optimal Timing

Leveraging AI-optimized send schedules within a customer journey can significantly enhance its effectiveness. While it’s customary to send birthday campaigns to contacts on their birthdays, it’s important to recognize that each person opens emails at different times, even on their special day. So why not seize the opportunity to send the birthday greeting to each contact at the time when they’re most likely to read it?

What additional AI features does inwise offer?

 

 

Crafting call-to-action buttons (CTA) with the power of AI

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Unlock the Potential Now Or Click Here?

CTA buttons have a significant impact on the conversion rate of digital assets, such as newsletters and landing pages. If button texts are written clearly and encourage action, they assist the target audience to understand “what’s at stake,” provide motivation to click, thereby substantially increasing click-through rates (CTRs).

What is a Call to Action Button?

A Call to Action (CTA) is a clear and focused directive that invites the visitor to perform a specific action, whether it’s subscribing to a newsletter, purchasing a product, joining a loyalty program, or any other active engagement.

Button - CTR - AI

How to Encourage Digital Audiences to Click?

Here are some tips for creating a call-to-action button that compels readers to click:

Define the Goal: Clearly map and understand marketing goals, focusing on one goal. Create a call-to-action button that encourages the desired action for achieving the goal.
A clear purpose makes it easier for readers to understand the intended action, increasing their likelihood of engaging.

Active encouragement for action: Ensure that your call-to-action is clear and focused. Readers should precisely understand what they are supposed to do. For instance, instead of writing “Watch the Video,” it’s better to say, “Watch Our New Video Now.”
The call-to-action should be compelling and directive, guiding readers toward the desired action.

Provide a stronger reason: The call-to-action should be unique and differentiating. It should stand out from the general content message. For example, instead of writing “Subscribe to Our Newsletter,” it’s better to say, “Subscribe to Our Newsletter and Get 10% Off Your First Order.”
The call-to-action should create a sense of urgency, making the reader feel they need to act now.

4. Fear of missing out (FOMO): The call-to-action should instill a sense of urgency. Readers should feel the need to act immediately. For example, instead of writing “Webinar Registration,” you can write “Limited Spots Available. Register Now!”
Creating a fear of missing out motivates the reader to take action promptly.

Placement: Location Matters – Position the call-to-action button in a place that integrates with the goal of the newsletter or landing page, where it stands out. Color can play a significant role here.
The call-to-action should be strategically placed to catch the reader’s attention and guide them toward the desired action.

Crafting AI-Enhanced Call-to-Action Texts

AI can be used to create effective call-to-action texts. AI can “read” the text before the button, identify factors influencing the conversion rate of calls to action (such as language, uniqueness, and a sense of urgency), and suggest wording options for your call-to-action button. During the editing process, after writing the content, the AI’s suggestion feature for the call-to-action button will present you with three options, and you can choose the most suitable one.

You can improve your engagement strategies by incorporating these tips into your call-to-action buttons and leveraging the power of AI to write compelling texts. Click with confidence and watch your audience respond!

What additional AI features does inwise offer?

 

 

AI-Powered Email Marketing: Boosting Campaign Performance with Data Analytics

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Do you know the saying about “Wisdom in Hindsight”? In email marketing, it turns out to be quite relevant as well. One of the crucial steps in the email campaign process is what comes after sending it – analyzing the results. Why? In order to improve future campaigns.

If you’re a business owner or a marketing professional reading these words and wondering how to enhance your business’s campaigns, there’s a new player entering the scene to help you with precisely that.

First and foremost, why is it important to analyze our campaign results?

As business owners, you’ve probably sent marketing content to your customers, such as newsletters about new products or emails with various updates. Even though all the information is right in front of us – 3,000 openings, 600 clicks, and a CTR of 20%, but, what does that actually mean? Is it good? What can be improved, and how exactly?

This is where the analytics of campaign results comes into play. Campaign results are essentially the data and numbers received after sending the campaign to your contacts, including how many contacts the email was sent to, how many opened it, how many clicked on links, how many unsubscribes , and so on. Through the analytics of campaign results, we can gain insights into the marketing emails sent, learn what to change for the next campaign, and understand how to implement these changes.

Campaign analysis

What happens when AI and campaign analytics meet?

Like many other things, here too, AI makes our lives easier and more convenient. When it comes to email marketing, AI-driven campaign analytics becomes a very useful tool for analyzing campaign results, determining if they were successful or not, and improving them.

With inwise’s new feature, you can review, analyze, and make AI-based recommendations for improving the results of the campaigns sent. It’s as simple, fast, and convenient as it sounds, all accessible with a single click on the AI generator.

For example, if you sent an email campaign that didn’t yield good results, data analytics can show that the reason may be an overly long subject line. As a result, the analytics can recommend writing a shorter subject line for the next campaign. This way, data analytics helps you improve the upcoming campaigns you’ll send and create a more precise marketing strategy.

What are the benefits of AI-driven campaign analytics ?

There are various advantages to using artificial intelligence in campaign analytics , including:

Insights into campaign performance – AI provides insights into each campaign. For instance, if you sent a campaign without a call to action, the AI analytics feature can recommend adding one to the next campaign.

Identifying patterns and behaviors – AI is a tool that can tell you what works and what doesn’t in your campaigns, based on the behavior of your contacts. For example, if you included two links to different products in an email, and 90% of contacts clicked on the first one while only 10% clicked on the second, the AI will recommend focusing on a single link in each email to avoid missing important links or improving the wording of the second link.

Performance improvement – Based on your campaigns and your contacts’ behavior, the feature offers personalized tips. By utilizing these personal recommendations, you will be able to enhance the performance of your future emails.

Increasing revenue – Ultimately, a successful campaign leads to increased revenue. AI analytics will make your campaigns more successful. This can save time through retroactive analysis of various campaigns and, thanks to accurate reviews, guide the creation of future campaign strategies.

Despite all these benefits, it’s crucial to remember that a human perspective is still essential when it comes to artificial intelligence. While AI makes everything simpler and more convenient, your perspective is critical to ensure precise and suitable results for your business. Combining the advantages of AI technology with human expertise will lead to the most successful results when it comes to marketing emails, yielding high profits.

What additional AI features does inwise offer?

 

 

 

With the help of AI: The feature that writes excellent subject lines for your emails.

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Writing effective subject lines for marketing emails can be challenging, especially if you send numerous emails in your business. Staying inspired, finding new ideas, and nailing the right tone can become increasingly difficult. So, what can you do? Well, that’s where technology comes into play, and to be precise, AI that generates exceptional subject lines for your marketing emails.

How can AI assist in writing subject lines?

Let’s first explain how AI technology works. AI relies on vast databases of content, including emails, and utilizes language processing algorithms and machine learning to identify patterns that lead to higher email open rates. With regard to subject lines, the technology analyzes a large number of subject lines and learns how to create content with accurate and high-quality subject lines.

inwise uses AI to create attractive subject lines

Through the AI feature in the email campaign subject line, allows you to receive data-driven and well-crafted subject lines that are action-prompting and non-spammy, with just a click.

How does it work? Once you have finished creating and editing your email campaign, the system uses AI technology to suggest subject line ideas. By clicking the button, you’ll have three different subject lines to choose from, eliminating the need to set up an AI prompt (a query or request explaining to AI features what text to create), saving you time and effort.

Subject line - AI - EN

Tips for writing subject lines with AI

There is no doubt that AI technology has revolutionized our lives in recent years, making things easier. However, like any other new technology, it is essential to cast a human eye over its output to check its quality. Even with the AI subject line feature, consider the following tips to improve your subject lines:

Check brand language presence – While the AI feature generates subject lines based on the content you wrote for the campaign, remember that it’s not a human who knows your brand well. Ensure that the subject lines reflect your brand’s language style. For example, if your brand speaks in a more casual tone, ensure the AI-generated subject lines reflect this.

Add a personal touch – It is always a good idea to add a personal reference to your contact in the subject line. When you address the recipients by name, you add a sense of credibility and a personal touch that increases the chances of the emails being opened. By clicking on the “Personal subject” field you can add a personal reference to the subject line

Focused subject lines -Our subject line generator uses AI technology to extract the essence of the text you wrote and create accurate subject line – but it is important to check that the resulting title reflects the overarching goal of your email.

 

The subject lines of campaigns should have a single, clear central theme. This way, readers understand the campaign’s purpose and what awaits them in the email body, so they can decide if the campaign is relevant to them. Suppose your email talks about a limited-time sale, be sure the subject line mentions it specifically.

Great subject lines are crucial for your business campaigns. Don’t hesitate to use AI technology to upgrade them and make them more accurate. Because when it comes to creating excellent marketing content, there’s nothing like data-driven insights and technology.

We invite you to try out the new feature in the inwise system, to create AI-powered subject lines that will take your business campaigns to the next level.

What additional AI features does inwise offer?

 

 

A New Journey Begins: Advancing with AI

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We wanted to share something incredibly exciting we have been working on over the past few months. Fresh from the oven, the aroma is sure to whet your appetite for the journey ahead with us!
With the AI revolution sweeping our lives, no digital field has been left untouched, and when used correctly, the potential is immense.
As a result of this understanding and the desire to provide you, our customers, with even more value, we decided to harness technology and make it an integral part of the inwise system.
All in the pursuit of helping you become smarter and more creative marketers, ultimately achieving much better results.
From today, the inwise system is transforming into AI MARKETING CLOUD.

However, that’s not all. We are also introducing a refreshed brand, which in essence connects the company’s history and core values to the future, all based on AI.

inwise new logo

How’s it all connected?

Let’s take a step back – inwise has been around for over 20 years. It was the first company in Israel to develop an email marketing system. As the field evolved over the years, the product expanded – additional channels were added to email (SMS, WhatsApp), additional features and use cases (transactional messages, file attachments, landing page creation, pop-ups, and more), and everything started to revolve around marketing automation, where customer journeys are built.
There has been a burning desire within us to refresh the brand, clarify our positioning, and look forward to providing our customers with the highest quality, secure, and innovative solution.

So, what’s new?

A new logo – represents the company’s technological core: bulk sending, a method of sending personalized messages to large volumes of customers reliably, securely, and robustly. The megaphone shape in the logo symbolizes campaign distribution.

Colors – The colors have been updated to be more refined and modern. The addition of yellow represents innovation and intelligence.

Images – Our website, login page, and interactions with you include images that are AI-created (It’s innovative, right?)

HI Above AI

When we asked our customers, partners, and ourselves what makes inwise unique and different from other companies, one answer stood out – Trust. “The people at your company make the difference,” “We can rely on you,” and many more quotes that make us proud.
From this, we understood that no matter how smart and advanced AI becomes, it can never fully replace human intelligence and sensitivity (HI – Human Intelligence). In light of this, we realized that no matter how advanced and smart the AI will be, it cannot fully replace human intelligence and sensitivity (HI – Human Intelligence). Whether it’s a consultant who understands your needs and creates the right customer journey, or a support representative who will advise you not to send a campaign on the first day of school at 8 a.m.

So, what’s next?

Once the excitement subsides, we’ll continue working. Our focus will be on how we can continue to earn your trust and how the AI-based system can support your business goals

Ready to go? Look for theAI icon  icon in the system.”

 

Getting Your Customers to Open Emails: The Successful Use of Preview Text in Your Marketing Campaigns

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Email marketing messages can be categorized into two types: those swiftly discarded and those that spark the thought, “Hey, there might be something valuable here for me.” As business owners, your aim is to craft messages that fall into the latter category. This prompts the question: How do we achieve this?

Numerous methods exist for enhancing our marketing emails; however, a lesser-known yet highly effective approach involves utilizing Preview Text. This game-changing technique elevates the calibre of marketing emails and enhances open rates. Have we piqued your interest? Great, let’s delve straight into it.

What is Preview Text?

This is the text that appears as a preview next to the subject line in the inbox area, typically presented in a subtle grey color, which might vary slightly across different email providers. Its primary objective is to encapsulate the core content of the email, enticing customers to click and peruse the entire message.

There’s a tendency at times to conflate Preview Text with Preheader Text. However, Preheader Text is actually content extracted automatically from the campaign itself, typically derived from the initial paragraph or the upper portion of the email’s outset.

Why is it important to write Preview Text for your marketing emails?

Stand out from the competition

As previously discussed, Preview Text offers a notable edge in crafting marketing emails. However, many business owners remain entirely unaware of its existence. Crafting a successful preview text—one that manages to correspond with the subject line, creates interest, and drives action—will bestow your business with a substantial advantage, setting you apart from competitors within your customers’ inbox.

Intrigue the customers

An excellent subject line is certainly crucial when it comes to marketing emails – but even the best subject line you encounter will become much more complete and successful thanks to the Preview Text that complements it. While the subject line offers a glimpse into email content, Preview Text functions as an augmenting force, leveraging it. For example, if you’re planning to launch a new product: the subject line sets the stage, and the Preview Text acts as an amplifier, featuring additional details, a compelling call to action, and captivating content to heighten customer intrigue, ultimately driving them to open the email and explore the new product.

Be perceived less as spam

Marketing emails incorporating Preview Text are perceived as more amicable and less like spam. An effective text will create a positive impression towards your business, enhance credibility, and clearly reflect what content will appear in the body of the email – in contrast to messages without Preview Text that might appear robotic and questionable.

Increase the message opening percentage

Each received email undergoes an automated and anonymous evaluation, based on the sender’s name, subject line, and preview text. This quick assessment determines the email’s credibility and pertinence to us. A harmonious combination of the sender’s name, subject line, and preview text contributes to heightened email open rates.

How to write an excellent Preview Text?

Using the help of AI  – Using a content creation platform like ChatGPT can be invaluable in crafting an exceptional Preview Text that seamlessly complements the overall content of your marketing email. Here’s an instruction to generate a motivating Preview Text along with the complete email content, providing you with diverse options for compelling texts to consider:

Create a call to action and incorporate incentives – Crafting Preview Text with a strategic call to action or enticing incentives significantly heightens the likelihood of contacts engagement. It’s crucial to predetermine the precise action you aim to prompt in the contacts and only then write a short, focused text with a promise regarding the content that will be delivered in the full email. For instance, if you’re sending an email to promote lottery registration, formulate a Preview Text that highlights the registration opportunity and emphasizes the allure of an equitable prize awaiting the winners.

Write different text from the subject line – By the way, if you were curious – achieving the most from the Preview Text necessitates more than mere “copy and paste” of the subject line. Ensure to craft a dedicated text that aligns with and augments the subject line, enabling you to fully exploit its potential.

Combine the code that hides the Preheader Text – Lastly, an important tip from us – in the scenario where you’ve written a Preview Text that doesn’t reach the maximum character limit (up to 130 characters), the remaining characters are auto-filled from within the campaign content. To prevent that, add the following code after composing the Preview Text:

The code:  ͏ ͏ ͏ ͏  ͏ ͏ ͏ ͏ ͏

Subject Line: The Classic Way to Improve Your Email Open Rates

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Some refer to it as intuition, while others call it a first impression. However, there’s no doubt that the time it takes us to form an opinion about something is relatively short. In just a few seconds, we can determine whether something is interesting, boring, excellent or not quite up to par. We apply these same judgments, among others, to the marketing emails we come across. And what aids us in making these decisions? A range of factors, including the subject line of the email (Email Subject Line).

What is the email subject line?

You know the first paragraph of text you see when you receive a new email? Allow us to introduce you to the subject line. The subject line, as its name implies, signifies the topic that a specific email will address. It serves as a teaser of the upcoming content, providing a concise preview of the campaign’s narrative.

The subject line is accompanied by two additional content areas that appear together in our email inbox: the sender’s name and the preview text. The synergy among these three elements holds significance for marketing campaigns, as it enhances the email’s credibility, clarity, and overall impression in the eyes of recipients regarding the sending business.

Why is it important to reference the subject line in campaigns?

The subject line offers us a primary impression of the entire email content, rendering it highly significant. Just how significant? A substantial 47% of email recipients decide whether to open a message solely based on the subject line, whereas a notable 69% of them will mark a message as spam due to the subject line. Frequently, these instances involve subject lines that lack a clear intent and origin, thus conveying an impression of being unnecessary.

Here is how to write the perfect subject line:

Short and to the point

Emails with relatively short subject lines (around 50 characters) tend to yield better open rates compared to those with longer subject lines. Maintaining concise subject lines enhances the refinement and clarity of the marketing message within the campaign, ultimately resulting in higher open rates for the campaigns.

Use the emotion

Research in the realm of marketing emphasises the effectiveness of emotion as a driving force – and its significance extends to the subject lines of your marketing emails. Aim to infuse the text with various emotions, ranging from curiosity and humour to urgency and poignant touchpoints. For example: if you want to advertise a sale that is about to end, create a subject line that focuses on the fear of missing the sale and encourage the feeling of FOMO (Fear of missing out) in the style of “only one more day for the 20% discount”.

Give your customers value

an excellent subject line is one that holds value within it. In other words, content that successfully convinces your customers that reading the email will provide them with relevant information that will enhance specific aspects of their lives. For example, if your business is a restaurant and you have a new vegan menu, share in the subject line about the new vegan dishes worth trying, and elaborate on them in the body of the email.

Conduct A/B Testing

When faced with the dilemma of choosing between two equally impressive subject lines, allow us to introduce you to one of the intelligent options within the inwise system: A/B Testing. When conducting an A/B test for email subject lines, it involves comparing two distinct titles you’ve crafted to discern which resonates more effectively with your contacts. You have the flexibility to predefine the percentage segments to which each version of the subject line will be dispatched, which to discard, and whether refinements can be made.

Use ChatGPT 

Ever had a brilliant subject line and then hit a creative roadblock while attempting to craft another? Or perhaps your well of original ideas ran dry? Give ChatGPT a try and utilize it to generate a subject line, then tailor the output to match the result precisely to your campaign.

What to avoid when writing a subject line?

Do not write the entire email in the subject line – The subject line functions as a movie trailer, offering a glimpse of the extensive content soon to land in the email. Opting to reveal the entire email content might render clicking redundant, ultimately impacting open rates negatively. Maintain the subject line’s brevity, informative nature, and inherent intrigue to warrant a click from the email recipient.

Avoid clickbait – To preserve your business’s credibility with contacts, it’s crucial to uphold consistency within the emails you send. Ensure that every marketing promise featured in the subject line aligned precisely with the content within the email body. Avoid including information in the subject line that diverges from the email’s content. For instance, if the subject line references an upcoming sale while the email body covers different details, you might sustain email open rates, but your business’s credibility could be compromised.

Do not use unnecessary words – As previously mentioned, the subject line should hover around 50 characters. Given this concise limit, it’s advisable to craft content where each word holds significance and purpose. Steer clear of extraneous words that might divert attention from the core message, and strive for a subject line that is both valuable and minimalist in nature.

Leveraging all these components (including elements like the sender’s name and Preview Text) will ensure that your business’s marketing emails remain impactful, of superior quality, and compelling to spur action.