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UPDATE VERSION – AUGUST 2021

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August’s newest version is up and running, with improvements and innovations that will add some extra help, order, and lightness to the system since we could always use more of those.

Shortening the process of updating names and titles

It is now much easier and faster to update the names of campaigns, contact groups, pages and forms on your account. Just click on the name and update (Inline).

Update version - Inline text

The names and titles can be updates out of the editor itself during the work process.

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All the help you need on the go

We’ve added a link to tutorials and guides that will assist you in the various stages and actions during the work process in the system. Just click on the question mark icon wherever you are in the system. The help menu and relevant guides are waiting for you there.

 

What else?

Bug fixes and additional improvements

We would love to hear about your experience with the new version – contact us and tell us.

How Apple’s Ios- 15 Affects Email Marketing

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For the purpose of improving the privacy of the clients using its platforms, Apple enables its users to block tracking of applications and hiding their IP addresses.

How will this update affect Apple’s email software?

  • Receiving an indication of opening an email even if the contact did not open it at all.
  • The precise date of opening the email and as a result, sending emails on the optimal timing will no longer be possible – regarding the emails scheduled to be sent exactly when the contact usually opens the email he receives.
  • No indication will be given as to the type of device on which the email was opened.
  • The geographical location of the contact when opening the email will no longer be available
  • Disturbing the campaign analytics process.

What can be done?

Even before Apple’s update, it was recommended to refer to the campaign execution analytics according to clicks on email links and not according to their opening.
In order to properly prepare, we’ve developed an email sending feature in an optimal timing based on the calculation of clicking on links (instead of according to the opening of emails).

This update is currently only relevant to Apple’s email software users and not relevant to the other email applications and software (such as the Gmail app on the iPhone).

FROM ZERO TO ONE: THE YEAR DIGITAL TRASNFORMATION BECAME A MUST

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Year 2020 is behind us. But the dramatic changes it has brought to our lives are still very relevant, even after the years’ digits changed from 0 to 1. 

One of the key changes for businesses was the need to be digital to stay in the game. If prior to the global Covid pandemic crisis, a business who chose to provide its customers and/or employees digital tools and solutions enjoyed a list of benefits, now that the rules have changed digitalizing businesses is no longer a good idea. It is a must.

The process of business digitalizing is called digital transformation. 

After reading the lines below you will have a clear understanding as to what digital transformation includes, where it starts and where it doesn’t necessarily end, and what are the key advantages of leading a digital business. 

Digitalization does not end with website or Facebook page

Digital transformation does not boil down to digital presence (i.e. website, social media, and additional digital elements your business may already use). Digital transformation refers to developing innovative digital solutions and services for your customers and employees. Let’s begin with your customers.

 

Enhanced and upgraded customer experience

One of the key advantages to digital transformation is enhancing customer experience. This means that your customers enjoy a streamlined, clear, and pleasant experience every time they interact with your business, use its services, or purchase its products. Some examples and advantages to help better understand what it all means in practice? You got it!

  • Customers can choose their preferred means of performing actions and communication with your business, whether it’s Whatsapp, SMS text messages, email, or phone.
  • All communication is documented for a streamlined and monitored process. 
  • Customers can receive newsletter updates via email and/or phone SMS text message.
  • When there is need to send personal files (i.e. invoices, policies etc.), customers can easily and conveniently get them directly via email. 
  • Newsletters are sent to customers at different times depending on the specific day and times they each tend to open and read them. 
  • Blocking distribution of newsletters at sensitive dates and times like memorial days is optional. 

Innovative & streamlined work environment that “gets things done”

Employees are no less important than customers to a business. That is why digital transformation provides employees with a customer experience that is as good as that of customers, with key advantages like digital access to employees, internal organization communication keeping employees UpToDate, event and activity registration via forms, and more.
Bettering daily work using friendly and easy to use systems making more streamlined work and saving valuable time.
Creating a smart, fast, and innovative work environment using digital tools and solutions unblocking bottlenecks and work “traffic jams”, allowing independent work free from the need to wait for response and assistance from IT, graphic designers etc. 

Streamlining without getting lost in the process

Digital tools can achieve significant streamlining of the business activity. There are countless tools and solutions for various needs available in the market. One of the most important things to remember is to use systems integrating as many tools and solutions as possible under. Such systems are called integrative systems. They allow streamlining without getting lost in the process, preventing confusion and discrepancies that may result from working with several systems, each responsible for different elements. 

Automation: solutions that do the work for you

One of the key examples delivering enhanced customer experience and streamlined processes is automation. When you digitalize your business using an integrative system a whole new world of automation opens, automating as many business processes as you wish. It allows, for example, to easily create customer journeys automatically responding to customers’ actions. Customer journeys are an innovative streamline way to create sales, increase engagement, involvement, positive dialogue, and enthusiasm of customers. 

 

In summary, if your business is not using integrative systems using digital tools to enhance customers’ and employees experience, streamline work and internal organization communication, automate sales and marketing, there is no better time than now to ensure your business stays in the game under year 2021’s new rules. 

 

 

 

LEAD NURTURE WITH SALESFORCE

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Converting leads into customers is one of the company’s top marketing challenges. Lead conversion is not a straightforward process. Lead nurturing is a critical process of converting your leads. 48% of businesses say leads require ‘long cycle’ nurturing to successfully convert them into customers.

Leads come from various ways as we discussed in our previous article. You have used all the methods described in the article to capture the leads successfully, and now what? What are you going to do with those contact lists? What will be your next steps? How will you build strong relationships with them and make them your customers? Here are our recommendations on how to nurture the leads to convert them.

Lead Nurture

Leads showing interest do not mean they’re ready to purchase your product. They have only shown interest and would like to know more about your product before they pull out the money. That’s why it is important to nurture the leads instead of hard selling straightaway. So, how would you nurture the leads?

Strategize

Do not just send an ad-hoc sales pitch to the leads. Put together a plan to be in touch with the leads and to showcase your products. Plan a lead nurture journey where they receive your communications over some time learning more about your products and services. Automate the marketing communication which helps in reducing the marketing team’s efforts during the lead nurturing phase.

Segmentation

It is very important to segment the leads correctly before you reach out to them via different communication channels. To send each lead the right message with the solution, segmentation becomes the key. Instead of sending the same campaign to all your leads, use dynamic content to customize and display the content based on its relevance to your leads.

Build

Whether the lead comes from your website or social media or any other source, your whole purpose is to not only sell them but also educate them about the product you offer.
Use Process Builder of Salesforce to design the journey flow and to incorporate the leads into the lead nurture process. Based on the lead source and segmentation of your business needs, allow the leads to enter different paths in the flow and receive timely communication.

Track

Monitor the progress of the leads. Track the open rate and click rate of each individual email, build reports and dashboards in Salesforce that help you to understand whether the lead nurture process is giving the results you expect. Tweak the flow and the communication content if needed after tracking for at least a couple of weeks.

Conclusion

Understand that not all leads convert. There are different types of lead nurturing campaigns as well, but email marketing automation is one of the most popular. The idea here is to carefully nurture your leads and not oversell.

 

LEVERAGE DIGITAL MARKETING THROUGH SALESFORCE DURING THE COVID-19 OUTBREAK

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With Coronavirus is forcing many of us to work from our home offices, including our clients,
a large number of people are consuming much more screen time on websites, social media and other apps. There has never been a better time than now to invest in the digital transformation of your sales and marketing processes.

keeping in touch and communicating with your customers is always important, especially at a time when the physical distance is greater than ever. With a direct marketing cloud, you can maintain customer relationships. However, if you have Salesforce, you have the right tool to do it well and ease.

Here are a few tips for boosting business relationships by communicating with your customers:

Talk with your customers directly from Salesforce

SMS is a great way to communicate with your contacts in a fast and efficient way. Before you send the messages please note:

  • Send messages only if you have something useful to say, special offer, updates or information which is important for your contact.
  • Keep it short and simple. If you want to expand the content, insert a responsive link to a landing page.
  • Include personalization – when customers get messages that are tailored specifically to them, they’re more likely to pay attention and take action.
  • Choose the right time – SMS lands directly into customers’ hands so you must consider the times of day when it is most appropriate to send it.
  • Frequency is important – don’t bombard customers with messages.

Send designed newsletters & email campaigns to your contacts

They can cover a variety of topics around new offerings, products and services you may be able to provide. It’s important to pay attention to:

  • Communicate more often, but send only genuinely useful content and updates.
  • Use sensitive language and avoid discount codes or promotional sales related to the crisis (for example don’t use COVID19 for 19% off).
  • Change the subject – customer fatigue is real. During an emergency, it is time to use new subject lines, change it up in a way that is thoughtful and helpful.

Take a look at old projects that were previously pushed aside

Such as effective marketing processes that take a lot of time to design and build. Also, review your current material and push for continued enhancements, such as personalized customer journeys.

 

In the end, we all really are in this together. This is a situation none of us have ever experienced before. One thing is for certain: COVID-19 has surely created a turbulent environment with a lot of uncertainty. In the midst of all of this, your customers need to hear from you. While it’s unknown when you may be able to work with your customers face to face, you can still have a positive impact on your company and continue to build your brand.