Entries by Moran Moskovitz

UPDATE VERSION – AUGUST 2021

August’s newest version is up and running, with improvements and innovations that will add some extra help, order, and lightness to the system since we could always use more of those. Shortening the process of updating names and titles It is now much easier and faster to update the names of campaigns, contact groups, pages […]

How Apple’s Ios- 15 Affects Email Marketing

For the purpose of improving the privacy of the clients using its platforms, Apple enables its users to block tracking of applications and hiding their IP addresses. How will this update affect Apple’s email software? Receiving an indication of opening an email even if the contact did not open it at all. The precise date […]

INTERNAL COMMUNICATION TRENDS 2021

In the last decade, not to mention in the last year of 2020, the way people work and communicate within the organization has changed dramatically. Adapting to those changes and to the evolution of the organization and the people constructing it is as important as adapting to the market and consumer evolution. Today we are […]

LEAD NURTURE WITH SALESFORCE

Converting leads into customers is one of the company’s top marketing challenges. Lead conversion is not a straightforward process. Lead nurturing is a critical process of converting your leads. 48% of businesses say leads require ‘long cycle’ nurturing to successfully convert them into customers. Leads come from various ways as we discussed in our previous […]

CUSTOMER JOURNEYS IN SALESFORCE

The whole idea behind a CRM system is to understand the customer effectively throughout the process and manage him accordingly to ensure maximum customer satisfaction. Sometimes when there’s a drop in customer retention, companies wonder what went wrong when they thought they handled their customer relations well using their CRM. This is where the power […]