Tips for Email marketing for clients who actually read

We don’t know what happens inside your mailbox, but we are going to allow ourselves to bet it’s filled with emails that want to sell, market, and tell you about products and services. These are newsletters – one of the most effective marketing ways to communicate with your customers, and more precisely, with 72% of them, who prefer to receive marketing content via email.

Email marketing is based on sending emails to a list of contacts who agreed to receive content from you – newsletters, advertising emails, and various updates; it all enters under this title. Successful email marketing is one that manages to transmit a precise, personal, and unmediated message and includes information that is relevant for the contacts. Those make it a particularly effective and converting marketing tool.

So how are you going to make your emails stand out in this noisy, crowded world?
We’ve put together tips to help you make your marketing emails stand out and get your contacts to actually read them.

Valuable content

The language and the content of email marketing are highly important. We recommend avoiding long heavy texts and focusing on a text that sets the important and interesting messages in the front. Provide real value – this will increase the chances that your contacts will want to stay on the mailing list, read the messages you send, and become long-term, loyal clients.

An updated contact list

Email marketing is based on a database of contacts and their information. Therefore, the first step is making sure all the contact information is up to date – starting with basic information such as their first name and email address, through their phone number, place of residency, and up to their interests and hobbies.

In addition, it is important that all those on the list have given their consent to be on the list. A mailing list based on contacts collected indirectly, such as email address collection software or purchase from various sources, will damage your campaigns and business.

Personal message

Personalization is an essential tool when speaking about email marketing, and a great way of using it is through the title that opens the email. Make sure to create a personal message about the email including the name of the contact to whom you are addressing and preferably along with a particularly precise message – those will capture their attention and augment the probability of your email being opened.
“Hey Helen, you can make a difference on your next visit!”


Pre-planning of dosage and timing

The number of messages and timing can seal an email campaign’s fate and the user’s choice whether they’d like to stay or remove themselves from the mailing list. In order to avoid spam mailing of multiple messages in a short amount of time or reduced and discontinuous mailing, it is important to come up with a clear campaign plan at the beginning of each campaign, in which you will predefine the number of mailing items you send along with the right time gaps between each sent – thus maintaining a professional, accurate, and much more effective campaign frame.

Unsubscribe button

At one point or another, we all get a marketing email from an unknown source and have looked for the Unsubscribe button. In case you didn’t see it, know that besides it being a rather irritating situation it is also illegal. Make sure you regularly add the Unsubscribe button allowing your recipient to unsubscribe from your mailing list. Place it at the bottom of the email and add a clear message to it specifying that the user has been removed from the mailing list.

Use a professional mailing system

Sending emails using a professional mailing system will save you a lot of trouble; starting with server overload and security problems through to the recipient identifying the sender’s address as spam and blocking it. The system makes sure the emails will arrive at your contact’s inbox, allows you to monitor each email you sent, segments audiences, follows user’s conduct, and produces data-based reports after each mailing. Basically, it makes your life much easier when talking about your marketing moves, and particularly those concerning email marketing.

To sum up, email marketing is an excellent tool for creating an honest and loyal relationship with your clients. In order to achieve the most out of this infrastructure of messages sent via email, implement the tips, and stick to them, you will quickly see the results.



Marketing automation – put your feet up and let success come to you

In the content overwhelming world we live in, successful marketing becomes a tricky business. In order to manage the incredible amount of content and reach your clients in the most successful and effortless way, this smart solution was invented: marketing automation.

What is marketing automation?

You know when you enter a certain type of service you receive a “Welcome” email? And one week after having opened the email you get another email offering you a unique discount? And then two days later a text message reminding you about that special discount? Marketing automation is the “behind-the-scenes” of this mechanism.
Marketing automation allows you to preset actions that will take place automatically as a reaction for different scenarios. The automatic process begins with a trigger which is in fact the act of the contact (clicking on a link or opening an email for example), which leads to a sequence of predefined actions. The automation allows a preset destination that you would like your contacts to reach while creating action-based courses that will lead them straight to it.

The advantages of marketing automation

Saving time: we apologize in advance for quoting the cliché “Time is Money״, but it’s true, especially when talking about your business. Using the automation process will save the marketing and client service team precious time from dealing with repetitive manual actions (such as data collection and segmentation) since it just performs those actions on their behalf.

Personalization: personalization has been the serious buzzword over the past several years, and rightfully so – within the ocean that floods us, all we need is personal attention in the form of content that is personalized for us. Automation is based on your contact’s behavior and actions and it allows you to send the right sequence of messages for each contact according to the actions they performed.
For example – using information such as date of birth will allow you to send your contacts a personalized coupon on their birthday. A client didn’t open their email? In that case, the system will identify that as a trigger to send them a second message reminding them of the special offer code.

User audience segmentation: it used to be common to see the target audience of business as one straw, however, today it is clear that segmentation is the way to go. Using marketing automation, we are able to send different messages to different segments based on various settings such as age, gender, living area, and fields of interest, which will make your entire marketing array smarter, more effective and precisely adapted to each segment.

Automatic timing: timing is everything, and when the sending times of certain messages can be preset in the system, it creates a significant advantage. Imagine the following scenario: a new contact joined your new customers’ club. Using the automation, you can predefine a sequence of content messages that will be sent to them in predefined times to keep them active and interested; promotions, discounts, informative texts, anything you want! And combined with the automated timing, you can provide the best marketing course for that user.

5 steps for building an automated marketing plan

Define a goal: successful marketing will always be based on a super-goal, whether it is expanding the client circle, increasing the sales of a certain product, or a new market breakthrough – predefine your goal and let it lead you.

Segment audiences: each audience is unique, and correct segmentation while sending relevant content series to each group will make your marketing more efficient and cost-effective. Need an example? Considering your business operates all throughout Europe, sending messages based on a living area will enable you to efficiently create relevant content for the residents of each area.

Create personal relations: information that you have about your clients such as names, dates of birth, and place of residency become fertile ground for creating personal and close relations. Just think how nice it is to receive an email that addresses you by your first name rather than using a generic title that was clearly written for all users. By using personal relation elements, you can enlarge the chances of clicking, call for action and a sense of positivity towards your business.

Prepare content in advance: tight and precise content is crucial for the success of the campaign and preparing it in advance (rather than a last-minute rush) increases its chances of it actually being successful. Prepare the content for the emails and text messages of your campaigns so that it is high-quality content.

Analyze data: after succeeding in all the steps, it’s time to check your data. Analyze your campaign data to see what worked better and what didn’t work in order to improve for your next campaign.

Need any ideas for use of automation?

Special events: birthdays, anniversaries, date of joining the club – use data your contacts gave you to make them feel special on those dates which are important for them. If your business is a shop, you can send a special discount code for those celebrating their birthday at the beginning of the month, and in case they didn’t use their discount code, send them a reminder several days later with a unique SMS to use the discount.

Opinion: following a purchase of a service, send your clients a survey to keep in contact with them and allow them to give you feedback. A client gave you a good rating? Thank them in a personal email with a unique discount. Got negative feedback? Send the rater a text message saying you’re sorry to hear about it with a request for suggestions to improve the experience.

Abandoned cart: the client didn’t complete the purchase? You can remind them using a personal email about the items after a certain preset amount of time, or even add a discount code that will encourage them to come back and complete their purchase.

Message sequence: a message sequence is when you send your clients after a certain action to keep active and continuous contact with them. For example, a new user joining the member’s club – start with an email congratulating them for joining and offering a discount code upon their first purchase. Continue with a text message three days later reminding them about the new membership discount and two weeks later send an email with fun and interesting information about the products and your business.

Now that you are (virtually) possessing the knowledge and the tools – it is now the time to hit the road and automate your business!


8 Ways Bulk Email Attachments Would Upgrade Your Business

Let’s begin with the bottom line: using paper and post office for your business is just not legit anymore. Sending your customers documents, reports, and invoices through letters is not only outdated but also wasteful and inefficient – and the sooner you abandon this method, the better.

Whether your business is a service or a product, using a bulk email service will be the optimal way to go.

What is a bulk email attachment service?

Bulk attachment is a feature in the inwise system that allows sending directly to your contact’s inbox emails with individual attachments, such as invoices and personal documents.

Besides the fact that it’s cheaper, greener, and safer for your data – it will boost your service and leverage your user experience game in so many ways.

How exactly? Glad you asked. We listed eight ways that switching to a bulk email attachment service would improve your business:

1. No lost information

Remember the good old days of sending letters, not knowing when or if they would ever get to their destination? Well, you can wave goodbye to this tangle. Email bulk attachment service sends all invoices and documents directly to the contact’s inbox and tells if the contact has opened the email – so lost information is out of the equation.

2. Digital documentation

Your offices look like an archive at the local library, filled with folders of files? When you send bulk attachment mail, the paperwork can go out the window, or rather, for recycling.
All of your mail documentation is backed up in our system, so you can effortlessly go back to it anytime.

3. Accessibility and availability

When you send bulk attachment emails online, documents are easily found. All data is one click away from you, whether you need to find an invoice from last year or read the contract you sent to a major client.

4. Time saver

Save yourself the hassle of sending a mass amount of emails to dozens of customers, which can take up a lot of your time. At your fingertips, you can easily send email bulk attachments – thanks to the system’s capability to withdraw all documents at once and assign them per contact.

5. Money saver

Using paper equals wasting money, period. The equation is simple; papers, ink, envelopes, stamps, and post office services are expensive. Sending mass emails with individual attachments isn’t.

6. Simple document correction

Updating a document or correcting mistakes within it can be pretty exhausting when done with post office services. Spare all that back and forth correspondence with your customers, and instead, simply send bulk emails online with the needed files and get them back in no time.

7. Keeps your data safe

Worried about securing your customers’ data? We’ve got your back. Our system is highly safe and keeps all of the files preserved and protected, so you can send invoices, personal documents, and reports without concerns.

8. Green and innovative

Using bulk attachments, you can say goodbye to wasting paper and hello to green and eco-friendly use. Just think about the good you will do with the environment, alongside the innovative and positive image that would stick with your brand.

Eventually, in today’s innovative and tech-based world, adding an email bulk attachment feature to your email marketing system is the logical choice for your business. Sending mass emails with individual attachments will, without a doubt, change your business and improve it significantly.

Digital Transformation and Salesforce

The business world is in a period of transition. We are experiencing the fourth industrial revolution – significant changes are happening in technology, industry, and day-to-day life in a rapid way. Companies across the globe started realizing that today’s customers are connected, informed, and technologically savvy and they expect that the companies and the brands will also be likewise.

Digital transformation — the process by which organizations modernize themselves to incorporate new digital technologies throughout their entire business — is becoming completely essential. Salesforce, widely recognized as one of the most innovative CRM in the world, helps companies in their digital transformation while making them more agile and increasing their ability to innovate.

In this article, we look into two important areas in a business that digital transformation most affected – Sales and Service. One brings in new customers and the other retains existing customers.

​Digital transformation in Customer Services

Customer expectations of how companies should interact with them have changed significantly.

Additionally, more than 70% of consumers say that customer service provided at any time has an influence on their loyalty. They want brands that can offer service and support them where they are, that offer a seamless experience across every channel.

Salesforce service cloud offers great tools that help the service agents work on the cases efficiently with the single customer view at their disposal. The community cloud with Knowledge center enabled is a great example. This offers features like self-logging of incidents, service tickets, and knowledge base articles that can be searched. Customers need to easily contact the Service team in the channel they most prefer be it Email, SMS, Phone, WhatsApp etc. To accomplish this, you may want to look at AppExchange apps that centralize all the communication channels, syncs the data with Salesforce seamlessly, with the option to access the information within SF at any time.

Digital transformation in Marketing

The aim of marketing is to increase your customer base and revenue while spending less money. Digital marketing helps in generating more quality leads and helps you to be in the same digital space as all of your customers.

In this age of customers, you’ll need to change your marketing strategy. Switch marketing print materials with digital materials, printed mail campaigns with personalized email campaigns and journeys, billboard advertising with social media advertising, brick and mortar storefronts with online websites and eCommerce sites, loyalty clubs with mobile apps, and loyalty gamification.

Using Salesforce you can build 1-1 personalized customer journeys spread across multiple channels be it Email, SMS, Mobile Apps, or Social Media, and reach the customers in the channels they are active and at the time they most prefer. The message you reach out to customers should be personalized and relevant to the customer based on their past transactions, their personal purchase preferences in their preferred channel of communication.

Another thing that is important to pay attention to is responsiveness. In a digital-first world, where every content you share, every email you send is opened via mobile, the content has to be mobile responsive. Therefore you must use default mobile responsive aligning with your strategy.


Digital transformation is a must if you as a business want to stay current in this period of revolution. Choose the right platform, app, and software that is best in the business and serves your customers well, help your company grow and transform into this digital world.

Sometimes people make mistakes : The 14 most common mistakes in email marketing, how to avoid them and recover

Approaching the end of the year and the beginning of a new one, this is the perfect time to update your clients, contacts and employees of what you’ve done in the passing year and what’s coming up. Before sending out this summary email, it’s important to pay attention to several things.

Fact: according to a recent study, about 52% of the marketers have made about 2-5 email marketing mistakes in the past year alone. Email marketing mistakes are located on a large spectrum starting from a small “oops” up to a complete disaster. Some were “just” mistakes resulting from a lack of attention or proper spelling, and some could be problematic and harmful.
Most mistakes are on the “oops” side of the spectrum, but when you make them, it still feels like a complete disaster. After all, you just emailed your mistake to a few hundreds, maybe thousands of people, who you probably imagine sitting there, comparing or making fun of you.

In order to help you avoid those mistakes, recover after having made them, or even help you feel better about the ones you’ve already made, we’ve drafted a list of the most common email marketing mistakes.

So for the sake of all of you out there, here are the 14 most common email marketing mistakes people make:

  1. Display issues – No matter how well your content is written and how precise the copywriting is, if it’s not presented perfectly according to the screen display (responsiveness) you’re missing out on something. Always check the display on several screens to avoid losing users just because they’re not getting a good user experience.
  2. Attaching wrong links, cut links or forgetting to attach a link – You want to get your links right: you’ve chosen to attach a link to your mailing list? Make sure it’s not “broken” and that it actually directs the user to the correct page. You wrote “Here’s a link to something incredible” and didn’t attach the link? That might not be the best thing… make sure to double-check your texts and your links.
  3. Sending the wrong email to the wrong person – Sending an email about a revolutionary shampoo to a group of bald guys – might not be the best thing. Make sure your emails are sent to the right target audience.
  4. Not inserting an “Unsubscribe” button – Actually, this is borderline illegal. Use a mailing system that allows people to unsubscribe with a click of a button.
  5. Sending out-of-date information / photos – The accuracy of the information you’re sending out is basic. Selling swimming pool equipment and having an email with a photo of a heavy winter coat? That’s one big “oops”. Make sure the photos you’re using and the information you’re providing are correct and accurate.
  6. Sending large emails – Don’t overload your users’ mailbox, it’s unnecessary. Try to send out emails with regular texts and not overload it with photos which slow down the email display.
  7. Sending out contradicting emails – Make sure the emails you send your contacts match each other. A client who purchased a new dishwasher and receives an email with a guide on how to operate a dishwasher and shouldn’t receive an email with an offer for replacement parts.
  8. Sending the same email twice – Shortcuts are great. That is why we have the wonderful “Duplicate” option allowing you to duplicate a campaign and send it again. However, please be careful only to duplicate a campaign that is actually relevant “as is” and doesn’t require corrections or changes.
  9. The issue of “Copy-Paste” – It is extremely comfortable to copy and paste text, but you have to make sure you’re copying the right text in full and pasting it in the right place.
  10. Sending unfinished emails – Imagine we would stop this sentence in the mid…. or have an XXX in the middle of a sentence. Not a very nice feeling. Make sure you’re sending out full emails and not half-finished ones.
  11. Typos – You cannot send out emails with typos. Period.
  12. Sending emails from the wrong account – Do you have several email accounts for your various activities? Make sure to send your emails from the right account and profile. You don’t want to send the wrong marketing message to the wrong audience from the wrong account; not only will it confuse your readers, but it could also create an unprofessional image for you. Just make sure you’re using the right account whenever you send an email.
  13. Defining a schedule with wrong dates – Just like a sitcom, timing is everything. Make sure to send your marketing emails at the right moments that don’t clash with special days or times that might be unsuitable for your contacts.
  14. Not following up on sent emails – You went through all the trouble, put in the work, made a whole design, and sent it – don’t you want to follow up on the results? Collecting data is the basics of success – make sure to check the results of your campaigns to constantly improve.

Already feeling better about your mistakes? Great 😊 That’s a great starting point.
Found yourselves among the mistake list? That’s okay. Email marketers make mistakes sometimes. The correct working method will ensure to reduce your mistake margins as well as efficient mailings. Good luck!

What is segmentation and why is it so important for your business?

We watch series on streaming apps (Netflix) that adapt different content to our personal taste, listen to music according to playlists adapted for us. We live in a world in which everything is personalized. This is the consumer revolution of the new business world and that is what potential clients are expecting of you. The most personalized experience possible.

In an era of digital transformation in which we are all bombarded with content coming from all directions, making your contacts open the email or newsletter sent to them requires a precise adaptation of what interests them, and even more so – of the way they think.
Studies show that starting the moment a person comes across an email or a landing page, it takes them 3-5 seconds to decide whether they would like to continue reading or move on to the next thing.

A proven way to intrigue your client into staying and keep reading is by triggering the right marketing message to the right person. How is it done? Using segmentation.
Market segmentation is a division of audiences into groups according to common characters, out of the purpose of adapting campaigns and automatic processes to them. The more precisely you segment your contacts, the more personally you will be able to address them and increase the chances of the email you sent actually being opened, read, and eventually boosting your campaign as well as the conversion and purchase rates. Studies show that the opening rates of segmented campaigns increased by 14% and clicks by 62%.

So which tools can assist in market segmentation? according to which segmenting categories? And what can be done with all this information? All the answers are coming up…

Tips and ideas for your market segmentation

In order to send each person the content and information that fits them, we first need to locate the common characteristics of the target audience, and in fact, create sub-audiences out of them. Ideas for common characteristics:

  • Biographic characteristics – age, gender, type and level of education, field of business.
    This category is particularly important for matching the service/product. The brand of yoga for pregnant women will usually address women. The way of addressing and way of writing (slang, professional) could change when addressing teenagers or adults and helps adapt the message to the target audience.
  • Demographic data – living area, family status, etc.
    Helpful mainly in publications of local events and business for which the living environment is relevant.
  • Shopping preferences – where your contacts usually shop: online or physical shops. What grabs their attention: offers and sales or being the first to purchase the latest update?
  • Significant dates – birthdays and anniversaries, birth, sweet sixteen, etc.
    Relating to personal events and dates of your contacts will increase the engagement and personal contact, through sending a personal card with wishes together with the offer.
  • Subscription rate – in order to strengthen the relations with the contacts that went a long way with you or increase new subscribers. For example, sending a card or discount for one year of the date they subscribed.

Which tools are at your disposal to create segmentation?

After defining the right characteristics for segmentation of the target audience to sub-groups, you must have asked yourselves how can we collect all this data… so here are a number of tools and ways to receive this information:

  • Using signup forms embedded in your website and popups – the registrations testify to various fields of interest and allow segmentation of your contacts into groups.
    For ex., an interior design website will have a popup show for a webinar on the kitchen design page. The subscribers will be added to a group of people interested in kitchens. On the garden design page, the signup form for the mailing list regarding garden architecture will appear.
  • Landing page – a concise and focused web page designated to call for action. This is another great opportunity to add, in the form, additional questions beyond basic contact info.
    For example, a traveling company can ask which kind of vacation you would be interested in: relaxing, hiking or extreme vacation.
  • Mailing – did they open, click or share – here you can learn quite a bit about certain content that might interest your contacts – which mails do they tend to open more than others? Those elaborating about a certain content or updated on offers and sales? On which days and times did they open the email, and do they even react to the call for action.

How do we move forward 🙂

Once you’ve fulfilled your obligations and sent the subscribers the thing you committed to sending, it is time to send the same group further relevant offers – but make sure not to spam them. You can send all the subscribers a digital download menu about building websites, emails about opening a website building course in the summer and later on a newsletter with updates in the field.
Once you’ve obtained personal data such as date of birth, anniversary, you can send a happy birthday and gift code on January 1st to all of the people born in January.
This information is valuable to strengthening personal relations with the client.

How can we improve? Using analytics reports – following up on opening and clicking on links will reflect an image of the interest level and responsiveness of your client.
Any answer to any question can be a segment list to which additional mailing should be sent according to the action performed.


In conclusion, correct use of market segmentation and implementing the ideas listed above will assist you in sending your clients content that has relevant value for them, significantly increase the chances of the email you’ve sent being appropriately received, and create a loyal client community in the long term.



In the midst of the shopping season, we’re launching a version that allows you to send relevant campaigns to your customers. When customers see only the content that’s relevant to them, the results are superior.

Remove contacts who received Email/SMS campaign or belong to other group

After selecting the contact group that you want to send the campaign to, you can set specific submission restrictions, making it so the campaign isn’t sent to contacts who’ve already received other campaigns, or to contacts who are in other groups without the need for complicated functions in Excel files.

Sending settings - Remove contacts who received specific campaign

Link bar

The new link bar centralizes the possibility of linking texts, buttons, or images to a wide range of options:
Web pages, sending emails, landing pages built in inwise, media, anchors (another component of emails and landing pages), dialing phone numbers, WhatsApp calls, location links on Waze or Google maps, or sending invites through a calendar.

Link bar

What else?

Bug fixes and additional improvements

We would love to hear about your experience with the new version – contact us and tell us.


In the last decade, not to mention in the last year of 2020, the way people work and communicate within the organization has changed dramatically. Adapting to those changes and to the evolution of the organization and the people constructing it is as important as adapting to the market and consumer evolution.
Today we are focusing on the most recent trends in internal communications, and how you can easily and quickly adapt to them, optimizing essential elements as company culture, values, employees’ connection to the company and their engagement in its activities.

Remote work

One of the trends that were dramatically accelerated in 2020 due to the Covid pandemic and is still as evident in 2021 is remote work. Many organizations switched to a full-on remote work model, while others took on a mixed office/remote work model, and predictions suggest remote work will stick long after the market returns to “normal”. Working remotely has many benefits. At the same time, it also requires a shift in internal communications to keep employees focused, productive, up to date, and feeling connected.

Ever-changing world

We live in an ever-changing era thanks to its dynamic technological nature. Innovation, change, and rapid shifts are the constant in our lives today, work environment being no different. This dynamic nature is manifested in the experience of employers, employees, and candidates, forcing organizations to continuously monitor, adapt, and correspond with the never-ending stream of data and forces of change.

Transparency and clarity

Employees today want and ask for transparency, reliability, and clarity in their workplace. They want the ease and sense of security that comes from receiving data and info that is clear and reliable, allowing them to direct their attention and skills to their future. Employees today do not settle for a false sense of confidence that all will be ok. They wish to be part of an organization that tackles issues with accountability.

Update > Engage > motivate

A motivated employee today is an employee that is up to date with the organization’s doing, that feels connected to its values and significant to achieving its objectives.

Employees touchpoints

Well-being is an integral part of employees’ needs, and organizations’ need to deliver. Well-being is manifested in various ways, including the culture and after hours events and activities usually managed by the HR department; mental health and well-being support in personal and global times of difficulty as we could very well see during the Covid pandemic of 2020, and more.


How to optimize internal communications?

To deliver all we have mentioned above and more of the current trends and needs of employees these days, you need to assist in a system able to meet these aspects of internal communications, delivering as many of the following as possible:

  • Easy and friendly to use
  • Accessible across the board from the most to the least tech-savvy employee
  • Available
  • Allowing direct messaging communicating
  • Avoiding the need to wait for IT, designers, and more
  • Multi-channeled: Email, SMS, WhatsApp, chat, video.

Each organization and enterprise has their own language, voice, and colors. Understanding these elements is based on understanding the organizational culture, company values, human mix, and more. To deliver a good internal communication meeting current work trends, there is need to assist in the right system / tools for conveying the right messages in the right manner, time, and format. We hope that after reading this article you have a better sense of how to do that.





Digital marketing is a must. That is no news. But digital marketing can be done either on-premise or using cloud services. What is the difference between the two? And which best suits your organization?
Today we will take a closer look at on-premise vs. cloud based marketing, layout the differences between the two methods, list the benefits and features of each one, in order to allow you to choose the one best suited to your businesses and organizations based on its needs, requirements, and characteristics.

What is On-premise Marketing Software?

On-premise marketing refers to marketing services that are delivered locally by installing the marketing system on the company servers. Using inwise marketing system on-premise, for example, means that inwise platform is installed on your company servers, allowing you to use all inwise services and solutions locally.
On-premise allows companies to integrate existing systems with marketing, logistic, or other communication channels with customers, employees, or any other audience.

What is Cloud Marketing Software?

Cloud marketing refers to marketing services that are delivered via cloud, which is basically an online server. Using inwise marketing system via cloud, your business can use all inwise features and services online, using the cloud.

The benefits of On-premise Marketing Software

Installed directly on the company servers, this approach provides the following advantages and benefits:

  • Greater control – limited to the organization servers and not existing it, a marketing system installed on the company servers allows the company greater control and monitoring.
  • Maximum security and privacy – All data is kept within the company servers. No data exists the company realms when using on-premise, and communication between the company and its recipients is done directly with no third or mitigating parties. Recipients’ communication back to the company is also direct and kept within the safe borders of the company servers.
  • Regulation requirements – some organizations are under regulatory requirements to use on-premise / local server services, keeping all data within the company server borders.

The benefits of Cloud Marketing Software

  • Accessibility – anytime, anywhere: Using cloud services allows all company employees to access the organization info and data and perform actions anywhere, anytime.
  • Cost – Cloud services are significantly more cost effective, allowing companies to pay for what they use.
  • Plug & Play – No need for installing, IT support, maintenance, or upgrades.


In summary, On-premise marketing is ideal for businesses with in-house IT teams for support, businesses handling sensitive data, or under a regulatory obligation to keep all data within the company servers only.

Cloud based marketing, on the other hand, is ideal for smaller budget organizations that need a plug and play service accessible by company employees anywhere, anytime.


Related – Which digital marketing tools included in inwise Marketing Cloud platform?




What’s new?

​Report syncing

Salesforce to inwise contact/lead syncing using preset reports.

Contact/lead analytics

Overall display of contact/lead actions in campaigns sent from inwise (opened, clicked, unsubscribed).

Contact/lead analytics


To enjoy these valuable features, please download the updated version from here.


What else?

Bug fixes and additional improvements

We would love to hear about your experience with the new version – contact us and tell us.