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Marketing Cloud is a set of digital direct marketing solutions that enable businesses to convert as many visitors as possible to customers, communicate directly and continuously with them.

The solutions of marketing cloud includes tools such as pop-ups, email marketing, newsletters, landing pages and more. Some of them are automatically managed by a marketing automation, and the other are managed proactively by marketers.

Any computer using Microsoft Windows XP or a later version of operation system, and Google Chrome or Firfox 3 or later version browser will do. For image editing you can use a variety of editing software; We personally like IrfanView.

Email marketing is a powerful marketing tool and a most effective way to connect with customers and strengthen your relationship with them. Email marketing allows you to promote products and services, send updates, invites, or any other information you want your customers to know. Email marketing is anti-spam, consisting of consensual communication with each of your customers.

Email marketing allows you to communicate with a large number of customers – both existing and potential, at a relatively low cost. It allows you to convey your message to your customers without requiring them to actively search for your message. It also provides you easy tracking of delivered message, and its recipients’ response to it. One of the most important features enabled using email marketing is the ability to accurately measure your ROI (return of investment). Email marketing is a great way to increase your customer scope, communicate with them, engage them, and be green by marketing and advertising without any use of paper.

Because whether you are a large-scale corporation, a one-man local business, a non-profit organization, or a personal blogger, inwise will meet all your email marketing needs.

How? By providing 360-degree solution. Use inwise for public relations, newsletters, product launches, quotes, invoices, sale alerts, reminders, greetings, internal communication, memos, reports, photo sharing, and so much more.

First, sign up for a forever free account. After completing a brief sign up, you can log in to inwise and import your list of newsletter subscribers. Then, you simply add your company details (name, logo etc.), create a designed newsletter, and send.

Need help? Our support will assist you in the channel of your choosing.

Not at all. inwise is an all-user system, providing you a simple and user-friendly interface. In our support area you will find step by step guides.

Nope. inwise has an intuitive and simple-to-use editor, allowing you to design and edit your newsletter without any hassle. You can change basically everything, using a drag and drop interface: fonts, colors, images, links, and much more.

No. inwise is an online service. That means you can use it via your browser, just like any other website you visit. Entering your username and password will take you inside your inwise account.

Logging In

No need to panic. It’s all good. To get your password, you can either:

  1. Go to Login page, and Click ‘Forgot your password’. This will guide you through resetting your password.
  2. Contact our support team.

Need to reset the password of someone else in your organization? Users of Manager permission level can do that. After resetting their password, go to the Settings menu and choose Replace Password to set a new one.

We put great effort in protecting your data. As part of our security measures, we ask you to change your password periodically.

Click on the “Little Man” icon at the top of the screen, then click on “Api Key”

Click the “Little Man” icon (account settings) on the top right of the system and click “My Billing Plan”.  In that screen you can see in which plan your account and which existing tickets do you have.

 

Contacts and Groups

There are 2 options for managing contacts in inwise system:

1. Manage contacts and groups (internal source) – The most popular way for businesses and organizations who choose to manage contact lists in inwise. We recommended to reading

he guide managing and segmenting contacts.

2. Manage contacts and groups (external source) – Organizations that maintain a database (SQL in its various versions) can connect inwise system with their database without to

export and import data between diffrent systems.

You can import contacts in one of the following ways:

  1. Bulk import: upload a CSV/Excel file with your contacts.
  2. Manually: If you want to import a small amount of contacts, you can add them manually. If you want to enter email addresses only, you can entering all your contact email addressees together, separated by comma. Want to enter additional information on each contact? You can enter them manually one by one in the new contact area.
  3. Connecting to external database: You can import a contact from an external database using an API connection. This options has advantages and disadvantages: The advantage is allowing you to manage the contacts in groups. The disadvantage is that using this option, some features will be unavailable, including remove from group, duplication and more.
  4. Import from Outlook: this is the least recommended option due to security limitations posing difficulties on the import process. In this case, we recommend exporting your contacts to a CSV/Excel file, and importing it to the system, as described in option 1 above.

Definitely. You can choose in the contact person area all the groups you wish to add the specific contact to. Sending a newsletter to more than one group, contacts included in more than one of these groups – will receive the newsletter one time only, as the system eliminates duplicate delivery automatically. This last feature does not apply when using external groups/contacts.

No. An email campaign will be sent to each contact only once, even if contact appears in different groups and for each group the mailing is sent separately.

Go to the contact person page. Uncheck the ✓ box next to the group you wish to remove the contact from, and save.

Type the contact’s details (name or email address) in the search field. After you’ve located him, edit his personal details.
If you’ve encountered an incorrect email address in a statistic report, you can go directly from the report to the contact area for editing by clicking the ‘edit’ button.

In this case, there’s a good chance this contact already exists in another group. Try locating the contact using the search field (at the top part of the screen). Found him? Great. Now add him to the relevent group. If you have a large number of contacts you wish to add to a new group, consider importing them via a CSV/Excel file.

On the group page, only the default fields appear to prevent a table full of details.
You can customize the table by clicking the the “Display fields and search” button, select the field you want to add to the table in the “Available fields” pane and click the  < to move it to the "Display fields and search" panel [/av_toggle] [av_toggle title='How to define a multiple select field for contacts?' tags='' av_uid='av-43vh25r'] Only Field # 20 (from fields setting screen) is defined as a multiple selection field. To defined that field, click on the little man icon in the upper right menu and select "Fields Setting". - Add textual field - Field number - update to 20 - Title - enter the field name - Field type - select closed field - Multiple select - mark v in the checkbox - In the textbox - update the segmentation details. During import excel file, assigned a column for fields number 20. In this column, update the segmentation details for each contact. Notice - the details must start with a comma (",") and end with a comma (","). For example: ,students,teachers,parents, [/av_toggle] [av_toggle title='I imported an Excel file that contained contact information, but only some of the details were updated, why?' tags='' av_uid='av-4319b7j'] It is reasonable to assume that the contacts whose details were not updated are contacts that already existed in the system and that a quick import was made. The purpose of the quick import is to import new contacts (including their details) into the system, or add existing contacts to a new list (without updating details). To update the existing contact information you should import the file in slow import.

There are several possible reasons:

  1. The file consisted of duplicated contacts, meaning – more than one contact under the same email address.
  2. Some of the contacts have an incorrect email address.
  3. In case of slow import, the system checks 2 key fields: email and phone. There may be conflicts between these fields.
    Conflict resolution is accomplished by logging into the import archive and viewing the relevant import report. Clicking the “conflicts” button will resolve the conflict and update the number of contacts for the group.

There may be two reasons for this:
1. The field is not mapped during import.
2. A file may have a field that does not exist in the system. In this case, a new field system must be created.
More information can be found in the guide – Contacts information fields.

Typically, the message above is received as a result of field mismatch, for example – entering letters or characters that are not numbers in a number field (i.e. a phone number set as a number field). What you do is re-import the contact file, and map the fields from the file in accordance with the fields in the system.

Please try the following solutions:

  1. Make sure the file name ends with .csv. If not, edit the file name / file format accordingly.
  2. Check if there is an illegal character or sign in one of the columns.
  3. If the file is above 10MB, split it into two separate files.

When editing the contact card, remove the ✓ from the checkbox for the group which you want to remove the contact.

Press the “Delete” button next to the external group.

In the main menu bar on the left, click on the “Contacts” tab and then click the “Total Contacts” circle – the list of all contacts in the account will be displayed.
Click on the “Export” icon located at the top right of the screen  Export - Icon

You can also export the rest of the lists in the same way: Unsubscribe contacts, Contacts with invalid mail or phone. Bounced more than 2 times.

Unsubscribe

Yes, absolutely.
According to the anti-spam law, every email of marketing nature must include an unsubscribe link allowing the recipient to remove himself/herself from the mailing list and not receive any more emails from the sender. That is why inwise automatically attached an unsubscribe link to every email and campaign you send.

An Unsubscribe link is added automatically to every newsletter. You can view it at the bottom part of your newsletter. This option is important both marketing wise, to allow your recipients the option to choose the messages they wish to receive, as well as legally, as part of the anti-span law, requiring all sender of advertising messages to include this option. Your recipients choosing to unsubscribed are documented and classified as such in the system.

If a contact has removed himself from the mailing list, the law prohibits mailing to him.
It must be followed up with a written request for his approval before returning him to the mailing list.
In order to accomplish this, enter the contact’s email in the search field (the magnifying glass in the top-right menu).
Entering the contact record (card) and click on “Send an email requesting a return to the mailing list” (if this line does not appear, contact our support team).
The contact will receive an email requesting confirmation of his return to the mailing list.

Yes. youou can change the text of the unsubscribe tag in the account settings by adding # unsubscribe # tag as a link in the text.

On the Contacts page, click on the green circle “Unsubscribed contacts”.
You can export the list, by clicking on the export icon at the top right of the screen Export icon.

Importing unsubscribed contacts, there are clear rules regarding the Excel file format.  The Email column should be the first column, and the column header must be – Email – in English only. Also, the first line must be a title row.

There are three main types of removal from the contact list:
“Manuallay” – The sender removed a contact by adding his email address to an unsubscribe list.
Import – Import an unsubscribe list
Self – If the contact has chosen to remove himself, he must choose the reason for this:
1. These emails are not relevant to me
2. I do not want to receive any more emails
3. I do not remember ever signing up for this list
4. I get too many emails
5. The emails are spam
6. Other

If the contact has reported via the email service about the mailing as “spam” (in Gmail for example) – you will register for reason # 8

No need. Contacts who unsubscribed from a group can be part of the standard mailing list, but they will not receive newsletters as part of the unsubscribed contact list.

 

Edit an Email Campaign

When you save images use PNG, JPG or GIF format.
Maximum file size: 1.5 MB for an image.
Please note – the size of the picture affects the amount of time it will take to download it to the computer or the phone

During editing the campaign, click on the “Add Element” (Plus Icon ), drag the “Follow us” element .
Clicking on the icons will open a content design pane. Click on the “Edit Icons and order” button.

Clicking on an icon of each social network and its darkness – will remove it. Clicking on and lightning the icon will activate it.
Entered in the field of each icon the relevant address

This is not recommended.
When you copy exists content from other files such as Word, Excel, Web site or similar software, other code lines are added.
Therefore, we recommend copying the content to a simple text editor such as Notepad, and then copying the content to the system.

At first, you have to create a new email campaign. Once you’ve updated your mailing information, you can select the “Copy this message” option.
Next, select the campaign you want to copy, and click the “Copy” button. A content editor screen opens, where you can edit, adjust, and resubmit your mailing.

You can not edit an email campaign that has already been sent, but it can be copied, edited, and resubmitted.
First, create a new email campaign. Once you’ve updated your campaign information, select the “Copy this message” option
Then, select the campaign you want to duplicate and click the “Copy” button. A content editor screen opens, where you can edit, adjust and resubmit your mailing.
Alternatively, from the list of campaigns, select the campaign you want to duplicate and click “Copy”.

In terms of the system – there is no maximum length limit to the mailing.

Mailing can be extended in the following ways:

  • Duplicate a component that appears in the mailing – click on the component you want to duplicate and click on the duplication icon Duplicate icon.
  • Add components – By drag&drop components to the campaign template.

You can upload to the media area different types of files such as: PDF, HTML, WORD, XLS, ICS, iCalendar format and more.

You can find information about this in the Media area guide

When editing the email campaign, stand on the text block/image/button element, where you want to add the tag and click on the small pencil icon “Edit Element” .
If you add a tag to an image element, choose in the field link type: “E-Mail”.
If you add a tag to a text element/Button – in the pane that opens, select the menu”contenet” and click on the “Add a link” icon.
In the link type field select: “E-mail” .
In the link Text field, type the text that will apear in the mailling (for example – contact us).
In the E-Mail Address field, enter the word “mailto:” and then the email address, as follows: mailto: [email protected]
You can also define the message subject and message body you receive. For example: “Email from Winter campaign.”

When editing the email campaign, stand on the text block/image/button element, where you want to add the tag and click on the small pencil icon “Edit Element” .
If you add a tag to a text element – in the pane that will open, click on the “Add a link” icon.
If you add a tag to an image element click on “Image properties”.

In the link type field select “Address (URL)” .
In the link Text field, type the phone number or text (for example – call us).
In the protocol field, select “Other”.
In the Address field, enter the word “tel:” and then the phone number, as follows: tel: 03-5555555

When editing the email campaign, stand on the text block/image/button element, where you want to add the tag and click on the small pencil icon “Edit Element” .
If you add a tag to a text element – in the pane that will open, click on the “Add a link” icon.
If you add a tag to an image element click on “Image properties”.

In the link type field select “Address (URL)” .
In the link Text field, type the phone number or text (for example – call us).
In the protocol field, select “Other”.
In the Address field (URL), you have to updated according to the instructions on the WhatsApp website: https://faq.whatsapp.com/general/26000030/

When editing the email campaign, stand on the text block/image/button element, where you want to add the tag and click on the small pencil icon “Edit Element” .
If you add a tag to an image element, choose in the field link type: “Landing page” and select the relevent landing page.
If you add a tag to a text element/Button – in the pane that opens, select the menu”contenet” and click on the “Add a link” icon.
In the link type field select: “Landing page” .
In the link Text field, type the text that will apear in the campaign (for example – Click here for more information).
In the Landing pages field, select the landing page that you want to link.

While editing the campaign, mark the text that will serve as an anchor, in the toolbar click on the Anchor icon Anchor icon.
In the anchor properties pane type the name for the anchor.

To create the link to the anchor:

  • To link a text to the anchor: Mark the text, in the toolbar click on the link icon Link icon.
    In the “Link Type” drop-down menu choose: “Link to anchor in the text” and choose the anchor name, this item should link to.
  • To link an image or a button to the anchor: Clicking on the element opens the edit pane, in the URL field type manually: # and then the anchor name (for example: # Workshop details).

While editing the email campaign, add a button element to your template and click on it.
In the pane that opens, type in the button title field, the text that you want to appear on the button.
(for example: To remove from the mailing list, click here).
In the URL field, type: #unsubscribe#
(Without http: //).

While editing an email campaign, click on the text block where you want to add the tag, and then click on the small pencil icon next to it “Edit Element”.
Click “Custom Tags” and select the “Send To Friend” tag. This tag can be tracked, so you can know to which other recipients the mailing has been sent

Yes of course. There is a comprehensive guide that explains how to do this – for viewing the guide

The email display setting in the contact mailbox may be in a text rather than HTML.

You can duplicate the text block where the formatted text appears (clicking on the Duplicate Element icon), and update the relevant text.

Only fonts built into the system can be used because they are recognized and supported by all mail servers.

There is a certain limit on the length of the links. If you receive such a message, you can contact our support.

The cause of that problem is an object that was copied incorrectly from Word, as soon as the object will be deleted – the problem will be solved. Therefore, try removing different elements from the mailer (one at a time) and try to create a link again.

The system keeps backups for only a few days. You can use this option to recover email campaigns.

On the Edit Campaign screen, in the top menu bar, click the “Save” button and select “Saved versions”
The list of recent saved versions will open. Clicking on each version will display it. To restore one of the versions, select “Restore this version”.

Sending an Email Campaign

Click on the “Little Man” icon (account settings) in the upper right of the system, then click on “My billing Plan”.

Once you finished editing your mailing, on the last screen, you can select “choose a date” and schedule the sending time.

Yes, while you enter to the contact card, click on the “View History” icon located in the top menu bar. This screen shows all the relevant statistics for the contact.

The system has a mechanism that prevents duplicate email campaign sending to the same contact. This mechanism refers to the contact’s e-mail address. However, if you send a duplicate campaign, it will be sent again to the same contact. That’s  because the number of the copied campaign is different from the original mailing.

Yes, after adding the new contact to the contact group,  resubmitted the campaign to the same group. The campaign will be sent only to the new contact.

You can also create a new contact group and resend the campaign to that group.

There may be several reasons for this:
– The contact list included contacts who removed themselves (unsubscribe)
– Incorrect email addresses
– Bounced contacts from previous campaigns.

You can look at the funnel in the analytics area to understand the distribution of those contacts that did not receive the campaign.

A hard bounce is an email that couldn’t be delivered for permanent reasons. Maybe the email’s a fake address, maybe the email domain isn’t a real domain, or maybe the email recipient’s server won’t accept emails

A soft bounce is an email that couldn’t be delivered because of temporary reasons. An inbox may be full or the email file might be too large, among other reasons. inwise will keep trying to deliver the email for a while, If the message continues to be reject continuously the system will return it.

These contacts cannot be automatically deleted. In each mailing, the system checks whether a particular contact has returned X times in the past Y days. The default is that a contact who returns 3 times within two months will not be sent a fourth time.
If necessary, you can change the time setting.

The contact may have forwarded the email to other contacts, who are not in the contact list. If one of them accidentally clicked “Unsubscribe”,” the “original” contact will be removed from the contact list.
In this case, you should contact our support.

There are organizations that have information security systems that scan the email content before arriving in the inbox, sometimes performing “open”, “click”. Therefore, you get an indication of actions that aren’t actually done.

what can you do? First, it is important to understand that this phenomenon is usually marginal (unless you are primarily mailing to organizations with security systems that scan inbox).

If necessary, you can contact our support to include IP addresses in a filter list – so we will ignore the actions of these systems.

* It is important to note that not all of these systems have fixed IP addresses.

Blocking images is the default setting of the Outlook program,  changing the setting is performed on the contact’s computer.
They can unblocked this as follows:
Enter the relevant mailer, right-click on the mouse and select “Add sender to safe senders list” or select “Add @domain to the safe list” .

 

Email Campaign Statistics

In the main menu bar on the left, click on the “Analytics” tab and then click.
You can observe the statistics for all the campaigns sent. You can also select a specific campaign and watch its performance individually

There is no way to see after sending (without tracking clicks) who clicked the link. Because the system sends the links as they are without coding.

If you didn’t set “send to didn’t” on the “Schedule and approve campaign sending” screen, while sent your campaign.

On the campaign statistics screen, click on the “didn’t open” in the performance funnel.
Click “Add contacts” and select “New group”.

send to didnt open

Duplicate the relevant campaign and send it to the new group you created.

 

Landing page, Popup & Signup form

Sure, you can publish a landing page with a reference to your domain with a CNAME record.
While creating the landing page, on the “Settings and Advertising” screen, in the “Advertising settings” field, select “As Your Website URL (CNAME)”.
Update the subdomain, for example: pages.yourdomain.co.il.
Then, ask the responsible entity for the domain, to set a CNAME record turning the sub-domain you set up earlier to:
for-cname-no-proxy.inwise.net.

The subdomain can be used for multiple landing pages.

If you do not have a domain, you can publish your landing page on inwise servers. The domain that inwise provides: inwise.net.
You must add the subdomain – any name and provided it is in English letters without any spaces or special characters.
Please note, this domain is uniform and unchangeable for all future landing pages you create.

While designing the landing page, on the “Settings and publish” screen, click “+More Settings”, select “+Tracking Code”.
Paste the tracking code to the panel “Other Codes”.

While editing the landing page, in the Settings and publish screen -> under more settings -> Mark V in the checkbox: “Registered number limitation”
You can set the maximum number of registrants and the text that will be shown in case the limitation will be activated.

Sure. In the Settings and publish screen, check the box “Send Email to the account manager regarding new registration”.
So that the account manager receives an email on each filled out form. The update email will be sent to the email address defined as Account Manager.
You can update the email address on the final screen, after the published, by clicking on “Edit Automation”.

Yes, first of all you need to pause the landing page and then edit it.
Note that while editing, the landing page link is inactive.

Navigate to “Pages and forms” screen.
Click on the “Statistics” button, next to the landing page/popup/registration form, whose details you want to export.
Click the export icon in the upper left corner of the screen  Export icon

In order to know which landing pages are active, navigate to the “Pages and Forms” screen.
In the left side of the screen, filter by status: “Published”
Select Type: “Landing page”.

In order to publish the landing page – you have to copy its link and publish wherever you choose, therefore it is not possible to know through the inwise system where it was published.

Privacy Policy ,Information Security and Spam

Sure, the first time you post a landing page, you’ll need to choose the advertiser domain. To do this, you should first contact the company where your domain is registered or the company hosting your website, and request that they create a subdomain under your domain.
for example: “lpages.yourdomain.co.il” instead of “yourdomain.com”.
You should then request a CNAME record linking pages “yourdomain.co.il” to inwise.net.

The purpose of GDRP regulation (General Data Protection Regulation) is to ensure that the individual’s personal information is protected in accordance with the modern technological innovation, regardless of where it is stored or processed. More information -in that guide – Link

We’ve written a guide on how to increase the chances of your next emails going into inbox

We’ve written a guide on that.