An effective call-to-action button – Using AI

It takes time and effort to create an engaging email campaign or landing page. Your content is interesting, valuable, and the design is eye-catching. However, when checking click-through rates on your call-to-action (CTA) button, there’s a sense of potential that could have been maximized.

CTAs are powerful tools for getting your audience to take action. They might prompt them to sign up for a webinar, join a mailing list, or purchase a product. They can significantly boost click-through rates (CTR) by 20%-30% for email campaigns.

There are three things to keep in mind when creating a strong call-to-action button:

Specificity: The button should be specific enough for the recipient to know exactly what action to take.

Invitation: The button should be inviting enough to encourage the recipient to take action.

Value – The button should offer value to the recipient to motivate them to act.

CPA - call to action button with AI

So how do you make a call-to-action button that increases conversions?

With inwise’s AI-powered call-to-action button generator, you can create winning text for your CTA buttons.
How does it work? When you create a newsletter or landing page and insert a call-to-action button, the inwise system analyses the text and generates AI-powered suggestions for the CTA text. You can choose the suggestion that best fits your preferences or make custom adjustments to tailor it to your needs.

What else can be done using AI?