What is our story

inwise is an Israeli software company that, since its founding in 2002, has been providing thousands of organizations, companies, and businesses with powerful technology and a human-first approach helping them connect with their target audiences in a direct, efficient, and personal way.

inwise was founded on the concept that direct, operative, and marketing communication is the most effective way to establish and enhance relationships with targeted audiences.

This type of communication is a key part of digital transformation, it helps organizations reduce their reliance on media companies and social media platforms.

Based on this approach, inwise developed its technological solution: a cloud-based marketing platform (Marketing Cloud Software) that helps organizations grow their lead base, build customer journeys that foster direct and personal relationships with their audience, convert casual visitors into loyal customers, and enjoy many other powerful benefits.

Our core values

  • TRUST. We’re proud of the trust you place in us. We do everything we can to earn it, every single day.
  • POSITIVITY. Our team is made up of genuinely truly people who want to see you succeed.
    Our slogan, It’s all about good news, reflects the positive energy that fuels us, right along with that first morning coffee.
  • SIMPLICITY. The simplest solution is the one we aspire to and the one we choose whenever possible.
    From product design to workflows to every feature we offer, simplicity is always the goal.
  • INTELLIGENCE. We believe AI makes us smarter, more creative, and more efficient. That’s why we integrate it wherever it helps us deliver more value.
  • AGILITY. We work with an agile mindset, from fast decision-making to fast execution. Thanks to our team’s motivation, flexibility, and dedication.
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