The whole idea behind a CRM system is to understand the customer effectively throughout the process and manage him accordingly to ensure maximum customer satisfaction. Sometimes when there’s a drop in customer retention, companies wonder what went wrong when they thought they handled their customer relations well using their CRM. This is where the power […]
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Email is still the most preferred and profitable communication channel for companies to run their marketing campaigns. Salesforce as a CRM tool for your business has all the customer data, customer communication preferences, customers interests, etc. Having the right data is important but the point lies in how you use it and design your email […]
We recently launched an innovative and very significantly capable – “marketing automation”. Automation, for those who don’t know, makes it possible to create behavior scenarios in advance. The system works like an autopilot – it listens to what is going on, decides how to react and then takes the necessary course of action. All of […]
Growing your email contact list is not an easy task. There are many ways to do it both organic and through paid advertising. First, you need to understand your target audience, do market research and understand where do your potential customers exist. Provide them with multiple opt-in chances at different places. Have a specific CTA […]
On May 25, 2018, the General Data Protection Regulation (GDPR), which replaced the EU privacy protection provisions of 1995, came into effect. The purpose of this regulation (GDRP) is to ensure that the individual’s personal information is protected in accordance with the modern technological innovation, regardless of where it is stored or processed. One of […]
If you are implementing Salesforce in your company, you had most likely come across its limitations in designing an email campaign. Right from email design, email build, delivering and tracking it – there are quite a few limitations. That’s when most clients look out for third-party tools in the Salesforce AppExchange to do the email […]
Most E-mail programs and services study our behaviors and deciding based on the data collected which E-mails will be shown the primary box, which E-mails will be shown in the secondary inboxes (such as “promotions”), and which ones will arrive in the spam box. This helps your Email service to learn what interests you and […]