Tag Archive for: digital marketing

Have you recently been exposed to WhatsApp marketing and you’re considering integrating that into your business (you received a WhatsApp about a crazy end-of-the-season sale that caught your attention and you also want to send similar messages to your clients)? Great. After fully examining the meaning of WhatsApp marketing and understanding the course of action, you’re now at a point where you are wondering what would be the best way of combining WhatsApp marketing into your business.

WhatsApp allows persona, direct, and two-way communication with your recipients. It enables sending various files (audio, images, video, and gifs), and could be a great tool for certain content.

Which, you ask? We’ve assembled a list of great uses for WhatsApp marketing that you could combine into your business services. All you have left to do is cut (or take a screenshot) and save it:

Customer service: the characteristics that create a great customer service experience is convenience and fast response. That is why WhatsApp, which at its core answers these criteria, could match businesses looking for a comfortable interface for their clients for instant and easy-to-use customer service. For example, if you have a traveling agency and a client would like to contact you to change their vacation dates, WhatsApp chat is an easy solution in this case.

Technical support: like every good client service, a great tech support service is best provided when it’s fast and easy to use. WhatsApp tech support allows quickly sending different information such as photos, tutorials, written instructions and text messages that will easily and clearly explain the problem and allow a quick response and solution.

Long-term relationships with clients: to remain present in your client’s minds, it is important to create a sense of continuity and availability. For example, if a client purchased a smartphone on your website, send them a WhatsApp message with a link to the tutorial and make sure to mention that you are available for any questions. Make sure to send them updates one week later, a coupon on their birthday and so on.

Ordering deliveries and services: assuming your clients aren’t millennials, they would probably prefer WhatsApp communication over the phone. In case your business is a restaurant, enable ordering delivery over WhatsApp. This way will allow you to keep track of orders and special requests and keep the information documents. It will also feature your business as modern and light.

Consulting: the immediacy of WhatsApp makes it particularly suitable for various consulting services. For example, if you own a clinic, a WhatsApp conversation with your patients could be a convenient and time-saving communication route for them and you.

Scheduling appointments: one of the most crucial things about appointments is availability and rapidity, which allow fast updates of your schedule. For example, if you are a therapist, and you would like to schedule an appointment with your patient, you can send a designated appointment scheduling link via WhatsApp. This way, you will receive a fast response and can quickly receive a precise update about your appointment situation.

Bureaucratic services: the first connotation of bureaucratic entities such as councils and government authorities will usually not be “fast” or “efficient”. Using WhatsApp for such entities could transform the user experience and enable actions such as sending documents or various inquiries to be much easier and faster when using WhatsApp.

Transferring information to larger groups: businesses based on large groups, such as communities, could use WhatsApp to send information to their members; from articles, through recipes and up to various video files.

Delivery follow-ups: in case your business provides delivery services, you could send your clients updates about their delivery through WhatsApp. The high message opening rates will allow your clients to stay updated in real-time and track their deliveries.

Registration to events: here as well, the high message opening rates WhatsApp has provided it with a tremendous advantage. Sending a registration link to a certain event using WhatsApp will probably lead to a faster response, which will make the process of registering for various events of your business much easier and faster. Out tip: send a reminder two days before the event accompanied by a link to a Waze to the event location and on the day of the event send another “Looking forward to seeing you” type reminder.

Reminder to the clients: various businesses need various reminders – requests for payments, events, appointments, etc. Sending reminders to clients via WhatsApp will increase the chances of immediate response, and will be pretty effective.

Promotions and sales: campaigns focusing on promotions and sales could also work better using WhatsApp. It is recommended to send short and light messages, which clearly explain the promotion or sale, and add a personal touch such as using the client’s first name or referring to a previously purchased article.

WhatsApp marketing is suitable for a certain type of content. Same as choosing text messages or emails as a marketing platform that will be suitable for certain campaigns rather than others, here as well, choosing WhatsApp should be accompanied by professional reasoning. In case you found a service that could fit your business, don’t hesitate to try it out on WhatsApp sooner rather than later!

There are very few apps that can be found on almost every smartphone, in every age group, and in every (okay, well almost) every population group. WhatsApp is one of those elite applications, counting over 2 billion users worldwide with a message opening rate of 98%. WhatsApp gained ground due to ease of use and the fact that it was free thus making it not only a wonderful communication interface but also a fertile ground for marketing for businesses.

A bit about marketing on WhatsApp

Meta, who currently owns WhatsApp, only recently started focusing on marketing on WhatsApp. You must be wondering – how come they didn’t do it up until now? Well, alongside the potential hidden in marketing, the company advocates a strict policy when it comes to spam according to its users. Only recently, they started easing up a bit on certain privacy and spam policies, which opens a new marketing channel for various businesses.

Advantages for marketing on WhatsApp

Wondering if WhatsApp is the next marketing step of your business? Allow us to present some of its advantages so that you could decide if the platform is indeed the right one for your business.

• Extremely popular: the tremendous amount of users makes WhatsApp highly effective in its marketing skills. You can reach huge amounts of potential clients by using it.
• Available and instant: WhatsApp is an easy, accessible, instant application. Thanks to these characteristics, it is comfortable transferring and receiving content quickly and easily.
• Light and informal: the at-ease and non-binding nature of WhatsApp will bond nicely with similar messages. Marketing messages can then be formulated in a more friendly way, accompanied by Gifs, photos, sound, and a variety of elements that would make them more interesting.
• Business profile: You can open business profiles, with the company logo and a designated phone number, which would make the conversation more professional.
• A two-way documented conversation: WhatsApp is based on a conversation where both sides are active, while the entire written conversation is documented and stored, which also makes it extremely compatible with the concept of client service for example.
• Providing responses from a number of representatives: on the aspect of the User Experience, WhatsApp will also generate wonderful results as it enables scenarios where a number of representatives can simultaneously answer to various clients.
• Fast share and virality: WhatsApp messages can be shared quickly and easily which provides them with great viral potential. For example, try to think of a marketing concept in the shape of a sophisticated and funny meme that as soon as your clients see it as a WhatsApp message, they’ll be more likely to choose to transfer it on their own.

Things to take into consideration when considering using WhatsApp as a marketing tool

Alongside the various advantages, there are a number of things that we must keep in mind before integrating it into our business.

• Approving the account: legally connecting to the WhatsApp system as a marketer takes up to two weeks, during which the company reviews your account. It is important to make sure that you’re legally sending marketing content, just because in case you don’t – you’ll risk having your account blocked.
• Price: though WhatsApp marketing is much cheaper than social media, it is more expensive than emails or text messages.
• Gradual activity: WhatsApp starts by limiting the number of messages sent. Only once the business earns a reputation and that it is trustworthy to WhatsApp, will it accumulate “rating” points with WhatsApp, thus allowing it to send more and more messages per day.
• Strict spam policy: WhatsApp is very strict with marketing profiles, as each marketing message sent undergoes approval procedures while putting its fate in the hands of the recipients which in fact determines its destiny. If messages you send are blocked or not opened, that increases the chances of you being classified as a “Spam” business by WhatsApp.
• Attention disorders: we are all bombarded with an incredible amount of WhatsApp messages each day, which makes following them not an easy task. WhatsApp messages tend to get overlooked and disappear and that should be taken into account when sending marketing content.

Bottom line: WhatsApp marketing is great, but it’s important to know all its aspects before getting started. Our tip – try to go over the pros and cons list, examine your business accordingly and this way receive the full and accurate picture of whether it’s better to integrate WhatsApp into your business or not. 

To learn more about sending WhatsApp messages with inwise, click here

The following scenario is probably familiar to most of you: you turn on the TV, start flipping through the channels, thinking about which series you want to watch – when all you really want is a personalized recommendation (Hi Netflix, thanks for coming!).
Know the feeling? Well, this is where personalization kicks it, which turns the distribution of messages into a more targeted, personal, and accurate concept. And of course, in these days of endless variety, personalization becomes a relevant tool, perhaps necessary, to ease the struggle of choosing, knowing what to focus on and what to ignore.

What is personalization?

Basically, personalization is creating messages tailored for each user. It is carried out using correct segmentation.
It is designed to improve the user experience, enhance the sense of individuality, and is based on personal details collected about the users, such as name, date of joining to the service, or interests.

Personalization can operate in two main ways: the first, through a personal inquiry (for example, when using the contact’s name in the subject line), and the second, based on a personal suggestion of content (for example, mailing dynamic content presented only to those for whom it is relevant).

In recent years, personalization has become a basic tool that is crucial to achieving success in content distribution. How crucial? TWIILIO SEGMENT 2022 published a study revealing that almost half of the consumers who participated (49% to be exact) indicated that they would become regular customers of a brand that offered them a personal purchasing experience. In other words – personalization is the element that will increase the chance of users opening emails sent to them.

Personalization – so how can you do it right?

Convinced already? Great. Here’s how you can use the information you have about your contacts in order to create a great personal experience:

Personal email

Using simple information such as a first name creates a personal and direct contact experience with you. There is no doubt that it is nicer to open an email that states our name in the subject line, rather than a generic inquiry.

For example, the cosmetics and make-up company Sephora’s website makes sure to send its customers emails that include their names both in the subject line and in the email itself. This way, they tell them about promotions, benefits, and new products, creating a much more direct and intimate experience for their customers.

Reference to place of residence

You will be surprised to find out how effective referring to the city of residence can be. You can send relevant information to users who live in a certain area and even specify the name of the place in the email itself.

An example of this is the e-commerce site Nordstrom, which recognizes the location of its users, and this way it knows to offer certain products according to the weather in each location – winter clothes for areas where it is cold, and summer clothes for warm areas.

Dates

Birthdays, anniversaries, and service subscription dates can all upgrade the user experience. For example, sending an email wishing happy birthday accompanied by a unique discount code.

One of our favorite examples is that of Spotify. Apart from the fact that it is a company based entirely on personalization supporting algorithms, it makes sure to send a personalized email to each user at the end of each calendar year, containing a musical summary of the music they listened to that year. This great personal touch demonstrating a wonderful way to create a personal and unique experience for each user, which is then likely to encourage them to continue using the company’s music services.

Previous information

Did a customer purchase a certain item from you recently? Were they interested in a specific topic? Sending an email following that purchase will create a sequence that continues the positive and personal experience. For example, if a customer purchased running shoes, an email suggesting that they purchase a complementary product, such as a heart rate monitor, may be particularly relevant to them.

Another example is the company Fiverr, which uses information based on the searches of its users, and sends them emails offering options of additional and diverse service providers in the same field. The result: creating content that is perfectly tailored to the personal needs of each user. So simple and accurate.

In the end, the role of personalization is to be based on the needs and details of the users, to create an accurate, personal and unique experience. And if you ask us, it’s a simple move that manages to produce the best for both you and for your users.

We don’t know what happens inside your mailbox, but we are going to allow ourselves to bet it’s filled with emails that want to sell, market, and tell you about products and services. These are newsletters – one of the most effective marketing ways to communicate with your customers, and more precisely, with 72% of them, who prefer to receive marketing content via email.

Email marketing is based on sending emails to a list of contacts who agreed to receive content from you – newsletters, advertising emails, and various updates; it all enters under this title. Successful email marketing is one that manages to transmit a precise, personal, and unmediated message and includes information that is relevant for the contacts. Those make it a particularly effective and converting marketing tool.

So how are you going to make your emails stand out in this noisy, crowded world?
We’ve put together tips to help you make your marketing emails stand out and get your contacts to actually read them.

Valuable content

The language and the content of email marketing are highly important. We recommend avoiding long heavy texts and focusing on a text that sets the important and interesting messages in the front. Provide real value – this will increase the chances that your contacts will want to stay on the mailing list, read the messages you send, and become long-term, loyal clients.

An updated contact list

Email marketing is based on a database of contacts and their information. Therefore, the first step is making sure all the contact information is up to date – starting with basic information such as their first name and email address, through their phone number, place of residency, and up to their interests and hobbies.

In addition, it is important that all those on the list have given their consent to be on the list. A mailing list based on contacts collected indirectly, such as email address collection software or purchase from various sources, will damage your campaigns and business.

Personal message

Personalization is an essential tool when speaking about email marketing, and a great way of using it is through the title that opens the email. Make sure to create a personal message about the email including the name of the contact to whom you are addressing and preferably along with a particularly precise message – those will capture their attention and augment the probability of your email being opened.
“Hey Helen, you can make a difference on your next visit!”

Pre-planning of dosage and timing

The number of messages and timing can seal an email campaign’s fate and the user’s choice whether they’d like to stay or remove themselves from the mailing list. In order to avoid spam mailing of multiple messages in a short amount of time or reduced and discontinuous mailing, it is important to come up with a clear campaign plan at the beginning of each campaign, in which you will predefine the number of mailing items you send along with the right time gaps between each sent – thus maintaining a professional, accurate, and much more effective campaign frame.

Unsubscribe button

At one point or another, we all get a marketing email from an unknown source and have looked for the Unsubscribe button. In case you didn’t see it, know that besides it being a rather irritating situation it is also illegal. Make sure you regularly add the Unsubscribe button allowing your recipient to unsubscribe from your mailing list. Place it at the bottom of the email and add a clear message to it specifying that the user has been removed from the mailing list.

Use a professional mailing system

Sending emails using a professional mailing system will save you a lot of trouble; starting with server overload and security problems through to the recipient identifying the sender’s address as spam and blocking it. The system makes sure the emails will arrive at your contact’s inbox, allows you to monitor each email you sent, segments audiences, follows user’s conduct, and produces data-based reports after each mailing. Basically, it makes your life much easier when talking about your marketing moves, and particularly those concerning email marketing.

To sum up, email marketing is an excellent tool for creating an honest and loyal relationship with your clients. In order to achieve the most out of this infrastructure of messages sent via email, implement the tips, and stick to them, you will quickly see the results.

Let’s begin with the bottom line: using paper and post office for your business is just not legit anymore. Sending your customers documents, reports, and invoices through letters is not only outdated but also wasteful and inefficient – and the sooner you abandon this method, the better.

Whether your business is a service or a product, using a bulk email service will be the optimal way to go.

What is a bulk email attachment service?

Bulk attachment is a feature in the inwise system that allows sending directly to your contact’s inbox emails with individual attachments, such as invoices and personal documents.

Besides the fact that it’s cheaper, greener, and safer for your data – it will boost your service and leverage your user experience game in so many ways.

How exactly? Glad you asked. We listed eight ways that switching to a bulk email attachment service would improve your business:

1. No lost information

Remember the good old days of sending letters, not knowing when or if they would ever get to their destination? Well, you can wave goodbye to this tangle. Email bulk attachment service sends all invoices and documents directly to the contact’s inbox and tells if the contact has opened the email – so lost information is out of the equation.

2. Digital documentation

Your offices look like an archive at the local library, filled with folders of files? When you send bulk attachment mail, the paperwork can go out the window, or rather, for recycling.
All of your mail documentation is backed up in our system, so you can effortlessly go back to it anytime.

3. Accessibility and availability

When you send bulk attachment emails online, documents are easily found. All data is one click away from you, whether you need to find an invoice from last year or read the contract you sent to a major client.

4. Time saver

Save yourself the hassle of sending a mass amount of emails to dozens of customers, which can take up a lot of your time. At your fingertips, you can easily send email bulk attachments – thanks to the system’s capability to withdraw all documents at once and assign them per contact.

5. Money saver

Using paper equals wasting money, period. The equation is simple; papers, ink, envelopes, stamps, and post office services are expensive. Sending mass emails with individual attachments isn’t.

6. Simple document correction

Updating a document or correcting mistakes within it can be pretty exhausting when done with post office services. Spare all that back and forth correspondence with your customers, and instead, simply send bulk emails online with the needed files and get them back in no time.

7. Keeps your data safe

Worried about securing your customers’ data? We’ve got your back. Our system is highly safe and keeps all of the files preserved and protected, so you can send invoices, personal documents, and reports without concerns.

8. Green and innovative

Using bulk attachments, you can say goodbye to wasting paper and hello to green and eco-friendly use. Just think about the good you will do with the environment, alongside the innovative and positive image that would stick with your brand.

Eventually, in today’s innovative and tech-based world, adding an email bulk attachment feature to your email marketing system is the logical choice for your business. Sending mass emails with individual attachments will, without a doubt, change your business and improve it significantly.