Digital marketing is a must. That is no news. But digital marketing can be done either on-premise or using cloud services. What is the difference between the two? And which best suits your organization? Today we will take a closer look at on-premise vs. cloud based marketing, layout the differences between the two methods, list […]
Email is still one of the most influential ways to communicate online with your customers. The ROI on an email campaign is huge and that is why email is still a popular communication channel. Salesforce is one of the best CRM platforms, its provides the right tools that can help you to build your email […]
What’s new? Report syncing Salesforce to inwise contact/lead syncing using preset reports. Contact/lead analytics Overall display of contact/lead actions in campaigns sent from inwise (opened, clicked, unsubscribed). To enjoy these valuable features, please download the updated version from here. What else? Bug fixes and additional improvements We would love to hear about your […]
August’s newest version is up and running, with improvements and innovations that will add some extra help, order, and lightness to the system since we could always use more of those. Shortening the process of updating names and titles It is now much easier and faster to update the names of campaigns, contact groups, pages […]
For the purpose of improving the privacy of the clients using its platforms, Apple enables its users to block tracking of applications and hiding their IP addresses. How will this update affect Apple’s email software? Receiving an indication of opening an email even if the contact did not open it at all. The precise date […]
Year 2020 is behind us. But the dramatic changes it has brought to our lives are still very relevant, even after the years’ digits changed from 0 to 1. One of the key changes for businesses was the need to be digital to stay in the game. If prior to the global Covid pandemic crisis, […]
Converting leads into customers is one of the company’s top marketing challenges. Lead conversion is not a straightforward process. Lead nurturing is a critical process of converting your leads. 48% of businesses say leads require ‘long cycle’ nurturing to successfully convert them into customers. Leads come from various ways as we discussed in our previous […]
With Coronavirus is forcing many of us to work from our home offices, including our clients, a large number of people are consuming much more screen time on websites, social media and other apps. There has never been a better time than now to invest in the digital transformation of your sales and marketing processes. […]
The whole idea behind a CRM system is to understand the customer effectively throughout the process and manage him accordingly to ensure maximum customer satisfaction. Sometimes when there’s a drop in customer retention, companies wonder what went wrong when they thought they handled their customer relations well using their CRM. This is where the power […]
Email is still the most preferred and profitable communication channel for companies to run their marketing campaigns. Salesforce as a CRM tool for your business has all the customer data, customer communication preferences, customers interests, etc. Having the right data is important but the point lies in how you use it and design your email […]
