Entries by Moran Moskovitz

Tips for Email marketing for clients who actually read

We don’t know what happens inside your mailbox, but we are going to allow ourselves to bet it’s filled with emails that want to sell, market, and tell you about products and services. These are newsletters – one of the most effective marketing ways to communicate with your customers, and more precisely, with 72% of […]

Digital Transformation and Salesforce

The business world is in a period of transition. We are experiencing the fourth industrial revolution – significant changes are happening in technology, industry, and day-to-day life in a rapid way. Companies across the globe started realizing that today’s customers are connected, informed, and technologically savvy and they expect that the companies and the brands […]

What is segmentation and why is it so important for your business?

We watch series on streaming apps (Netflix) that adapt different content to our personal taste, listen to music according to playlists adapted for us. We live in a world in which everything is personalized. This is the consumer revolution of the new business world and that is what potential clients are expecting of you. The […]

UPDATE VERSION – NOVEMBER 2021

In the midst of the shopping season, we’re launching a version that allows you to send relevant campaigns to your customers. When customers see only the content that’s relevant to them, the results are superior. Remove contacts who received Email/SMS campaign or belong to other group After selecting the contact group that you want to […]

INTERNAL COMMUNICATION TRENDS 2021

In the last decade, not to mention in the last year of 2020, the way people work and communicate within the organization has changed dramatically. Adapting to those changes and to the evolution of the organization and the people constructing it is as important as adapting to the market and consumer evolution. Today we are […]