Subject Line: The Classic Way to Improve Your Email Open Rates

Some refer to it as intuition, while others call it a first impression. However, there’s no doubt that the time it takes us to form an opinion about something is relatively short. In just a few seconds, we can determine whether something is interesting, boring, excellent or not quite up to par. We apply these same judgments, among others, to the marketing emails we come across. And what aids us in making these decisions? A range of factors, including the subject line of the email (Email Subject Line).

What is the email subject line?

You know the first paragraph of text you see when you receive a new email? Allow us to introduce you to the subject line. The subject line, as its name implies, signifies the topic that a specific email will address. It serves as a teaser of the upcoming content, providing a concise preview of the campaign’s narrative.

The subject line is accompanied by two additional content areas that appear together in our email inbox: the sender’s name and the preview text. The synergy among these three elements holds significance for marketing campaigns, as it enhances the email’s credibility, clarity, and overall impression in the eyes of recipients regarding the sending business.

Why is it important to reference the subject line in campaigns?

The subject line offers us a primary impression of the entire email content, rendering it highly significant. Just how significant? A substantial 47% of email recipients decide whether to open a message solely based on the subject line, whereas a notable 69% of them will mark a message as spam due to the subject line. Frequently, these instances involve subject lines that lack a clear intent and origin, thus conveying an impression of being unnecessary.

Here is how to write the perfect subject line:

Short and to the point

Emails with relatively short subject lines (around 50 characters) tend to yield better open rates compared to those with longer subject lines. Maintaining concise subject lines enhances the refinement and clarity of the marketing message within the campaign, ultimately resulting in higher open rates for the campaigns.

Use the emotion

Research in the realm of marketing emphasises the effectiveness of emotion as a driving force – and its significance extends to the subject lines of your marketing emails. Aim to infuse the text with various emotions, ranging from curiosity and humour to urgency and poignant touchpoints. For example: if you want to advertise a sale that is about to end, create a subject line that focuses on the fear of missing the sale and encourage the feeling of FOMO (Fear of missing out) in the style of “only one more day for the 20% discount”.

Give your customers value

an excellent subject line is one that holds value within it. In other words, content that successfully convinces your customers that reading the email will provide them with relevant information that will enhance specific aspects of their lives. For example, if your business is a restaurant and you have a new vegan menu, share in the subject line about the new vegan dishes worth trying, and elaborate on them in the body of the email.

Conduct A/B Testing

When faced with the dilemma of choosing between two equally impressive subject lines, allow us to introduce you to one of the intelligent options within the inwise system: A/B Testing. When conducting an A/B test for email subject lines, it involves comparing two distinct titles you’ve crafted to discern which resonates more effectively with your contacts. You have the flexibility to predefine the percentage segments to which each version of the subject line will be dispatched, which to discard, and whether refinements can be made.

Use ChatGPT 

Ever had a brilliant subject line and then hit a creative roadblock while attempting to craft another? Or perhaps your well of original ideas ran dry? Give ChatGPT a try and utilize it to generate a subject line, then tailor the output to match the result precisely to your campaign.

What to avoid when writing a subject line?

Do not write the entire email in the subject line – The subject line functions as a movie trailer, offering a glimpse of the extensive content soon to land in the email. Opting to reveal the entire email content might render clicking redundant, ultimately impacting open rates negatively. Maintain the subject line’s brevity, informative nature, and inherent intrigue to warrant a click from the email recipient.

Avoid clickbait – To preserve your business’s credibility with contacts, it’s crucial to uphold consistency within the emails you send. Ensure that every marketing promise featured in the subject line aligned precisely with the content within the email body. Avoid including information in the subject line that diverges from the email’s content. For instance, if the subject line references an upcoming sale while the email body covers different details, you might sustain email open rates, but your business’s credibility could be compromised.

Do not use unnecessary words – As previously mentioned, the subject line should hover around 50 characters. Given this concise limit, it’s advisable to craft content where each word holds significance and purpose. Steer clear of extraneous words that might divert attention from the core message, and strive for a subject line that is both valuable and minimalist in nature.

Leveraging all these components (including elements like the sender’s name and Preview Text) will ensure that your business’s marketing emails remain impactful, of superior quality, and compelling to spur action.

What are landing pages and how can they help my business?

A simple browse online often reveals the phrase landing page, but what do we really know about this tool for our business?

Just like its name, a landing page is the place where the potential clients of your business land for the first time, and get the best glimpse at the product or service you provide.

This page will usually not be your home page or online store, but rather a completely separate external page, containing one goal that you choose to promote with your business. This page contains all the relevant information that will lead the visitor to purchase or close a deal.

Common uses for landing pages

Landing pages can have different purposes, which affects the type of content and design. Here are some examples of the more common types of landing pages that can be found online:

Signup form for updates:

Using a registration form for updates, you can create a contact list of potential clients for your business. This mailing list can be used by you for mailing special offers, valuable content, and important updates about your business.

Landing page - Signup

Contact information form (leads form):

A landing page whose purpose is to collect contact information should include all the information relevant to the visitor so that they will feel the desire and confidence to leave their contact information for the rest of the sales process (usually they will receive a call to schedule a meeting or to clarify final details before ordering/purchasing).


Event registration form:

A landing page that allows you to register for a conference, workshop or webinar is very popular. It is important to describe the content of the activity on the page as well as the lecturers, the schedule, and of course operational information such as address, directions, parking, etc.

Party registration

What is the recommended structure for landing pages?

There are two ways to build and design your landing page. For each – there are advantages and disadvantages and above all – suitability for different uses.

Short and to the point – the short landing page is designed to ‘get the job done’. In a few seconds, it must explain to the client what solution your business has to offer. On a short landing page, the margin of maneuver for marketing content foreplay, recommendations, and bombastic headlines is smaller. It will usually include a prominent title, a short and catchy text about the solution, highlight the value (for example a particularly interesting offer), and of course – the send button.

Long and planned – the purpose of long landing pages is to “pre-cook” the visitor towards the sales process. They are full of content and examples from the field. This type of landing page is suitable for the marketing of workshops, or services and products that require an explanation and preparation of the ground, to name a few examples. Landing pages of this type are designed in a more marketing oriented way, they emphasize the benefits of the product in a very prominent way and significantly increase the chance of closing a deal with those who contact you through your landing page.

How will visitors get to my landing page?

After designing the landing page, we will receive a link that clicking on it will show the page to visitors.

The link can be posted in a Facebook ad, a sponsored Google campaign, or even an email or SMS campaign. If your landing page is designed to increase your contact list, it is recommended that you set it up as a permanent link from your Facebook page.

Easily create a landing page for yourselves (and by yourselves)

If you have come across landing pages throughout your working day, you must have assumed that this is an expensive service or one that requires you to hire graphic designers and programmers.

We have some good news, it is as easy as it is effective.

Using the inwise system, creating a designed and effective landing page becomes a simple and quick task. You can choose your template out of a wide variety of designs and publish them immediately.

For more information

Don’t Fear Pop-Ups, Embrace the Opportunities They Bring

5-10 percent of conversions from visitors to customers is a respectable figure in terms – this is the statistic we know today in regard to the use of pop-ups in a marketing campaign. Despite these statistics, which to a professional eye sounds like a fantastic scenario, many website owners are still on the fence regarding the use of the popup windows, the same ones which we have all learned to hate.
In this article, we will try to present a quick scan of the scenarios, advantages, and disadvantages and examine whether pop-ups are more annoying than advertisements that pop up on the screen and how they can be used in a way that will actually make the user contact us.

Popup image

Not just an ad – what are the pop-ups used for?

Pop-ups, those same signup forms that pop up, are used to collect leads and expand the distribution list. They are therefore suitable for all types of websites: sales, information, services, blogs, and more.
The pop-ups provide us with a window, literally, for broad marketing and business work. If we wish to get creative, we will use them to motivate our site users to take significant actions: from leaving details and signup for updates to adding items to their shopping carts.

Sign up for mailings and updates and basically – collect new leads

The most popular use of pop-ups is signup for updates. An offer for surfers to sign up for the contact list in order to receive added value, for example – content to be sent by email. This is the place to create a precise and short message, which will suit the target audience, speak to them in a language they know and connect with, and most importantly, give an apparent and worthwhile reason for subscribing.
For example, if we are talking about a store for fashionistas, we could recommend they leave their contact information and be the first to hear about the new items in the collection, before everyone else.
On a site whose target audience is people from the marketing industry, using the pop-up we could invite them to receive updates on the latest articles in the field.

Direct contact – by phone or through the website

By using a popup, we could allow a user visiting our site to leave their information so that we can contact them directly by phone, for scheduling an appointment, receiving details about the service we offer, or further information about our product.
In this pop-up, the offer should be very specific and direct – leave a phone number to get more details.

Directing to a blog

A blog is an excellent tool for marketing and creating interest in the business and the person leading it. Using a pop-up, we can insert links to your blog, invite the user to our site, and read an article on the blog that speaks more elaborately on the topic of the page they are visiting. This way, we will make the user know us better, connect with us and eventually also purchase a product or service from us.

Update on special events

Whether it’s a new workshop or an upcoming lecture, a pop-up is a great way to update users and encourage people to sign up. If you are starting a new cake-baking workshop, you can inform the users of your baking blog about it with a pop-up.

Here are our 5 top tips for a popup design

  • It is important to design the popup in the same colors as your logo or branding – so that it matches the look of the website.
  • And yet – make it interesting and have it stand out.
  • The wording must be short and catchy and above all – contain a clear call for a certain action.
  • One call for action in each popup will increase registration and incoming leads.
  • Creative, personal and in the language of the target audience – this is how you create conversions.

In an era where exposure on social networks is becoming challenging, a popup is a great way to establish direct and immediate contact with website visitors and generate high-quality leads. The secret is to experiment, examine which design and wording work best and sit back and enjoy high conversion rates.

Enhancing your business’s digital cloud marketing with AI technologies and Chat GPT

It seems lately that it has become impossible to have a day pass by without hearing people talk about AI technologies (Artificial Intelligence).
Terms such as “AI Image Generator” or “ChatGPT” have become present almost everywhere, so much so that we can no longer ignore the presence and potential hidden in these technologies.

So what is AI Technologies?

Artificial intelligence is the ability of technological devices to perform different human actions. To summarize the complicated technical and complex explanation in one sentence, AI is an enormous collection of algorithms enabling technical devices to precisely imitate and implement human actions.
The good and most recent news is about Generative AI technologies. Artificial intelligence creates completely new content, from scratch. These technologies enable generating visual content (such as photos, drawings, and artworks) as well as written content. Software such as Generative AI are based on written descriptions, out of which they create brand-new content.

How can these AI technologies be used?

Chatbots – you know those chats that appear at the bottom of various websites? The answers to the questions you send there are fast, intelligent, and humanlike, and are in fact a conversation created using AI technologies. The intelligent texts are written quickly while adapting their style and content to the person chatting with them.

Creating images – one of the most amazing things is the ability to create brand-new photos using AI technologies. How does it work? You open an AI software specializing in creating images, type a short description of the image you wish to create and after several moments you will receive a new creation, a result of your imagination created by the technology.

Writing texts – if writing is something that doesn’t come easy to you, AI is here to help you with that as well. There are several software that will help you write paragraphs and even full articles (mainly in the field of SEO). All you have to do is provide it with a short explanation of what you would like the text to speak about.

Create image with AI - Robot

How can you use AI technologies to market your business?

The benefits of the AI world slowly seep into a variety of fields – among which, is digital marketing. Assuming you wish to dive into the AI universes and experiment with incorporating the different technologies into marketing your digital business, here are some ideas you could implement:

Writing texts for text messages (SMS) – marketing using text messages is an efficient and wonderful tool, and using AI technologies will upgrade it greatly. For example, if you need an idea for a message informing you about a sale in your business, you could ask ChatGPT to write the text for you.

Writing newsletters – no doubt that when speaking about regularly writing content that repeats itself, creativity and originality could become a challenge. Here, you can use the content technologies to assist you in finding new and refreshing ideas for your business newsletter.

Personalization – among many incredible advantages of AI, one of its strongest features is its speed. In the case of creating personalized content, this is a huge advantage since the software enables creating a number of different versions for one message. For example, if you wish to inform two different target audiences of the same sale, let’s say younger and older people, you could easily create two versions of the text, each addressing a different audience, informing them about the same in an adapted and appropriate style.

Email titles – using AI will allow constant optimization of your marketing email titles. You can get ideas for a variety of different titles and edit A/B testing for them.
Drafts for blog articles – if you have written an article for a blog before, you must know how exhausting assembling the information could be. Here, you can use ChatGPT for a specific inquiry that, in one text, will assemble all the answers you’ll need following the research – and you can use that as a first draft for writing your article.

Research – unlike search engines that send us to a wide variety of different sources of information when we raise an inquiry, software such as ChatGPT provides us with precise and comprehensive answers in one place. This way, the next time you need to find an explanation for a presentation of a text you are writing, you can take this shortcut and receive an answer faster.

Images – finding photos for newsletters, articles, and posts for social media is a real challenge. When searching the web – we won’t always manage to find just the right image for us, or we risk encountering copyright issues. If we wish to create images from scratch, we would have to go to a graphic designer, which could lead to a long waiting time until we receive the version we are looking for, alongside the high costs it will incur. To make this challenge a bit easier, you can use AI Image Generators to easily and quickly create your visual content.

There is no doubt that welcoming AI technologies into the marketing world is a huge deal. We are currently witnessing the first stages of a revolution that will change the world of creating content and marketing as we know them, and that is definitely exciting. That being said, it is important to remember – in spite of the high intelligence of the technology, it is yet to replace the human brain.
In addition, most technologies are mainly focused on the English language, and their performances in other languages are quite lacking and imprecise.
That is why it is important to carefully review the content the softwares provides, find mistakes and refine the outcomes so that they match your specific vision.

So how do we go on from here? Start by creating an email campaign and ask the help of ChatGPT for ideas for subtitles, finding proven information for writing, and formulating a winning email title. In your campaign, integrate images you create yourselves using Dall-E 2 or Midjourney. It is a chance for you to innovate and improve your digital marketing skills.

Afraid of Spam? The Full Guide to Spam-Free Business Emails

There is no doubt that the ability of email companies to screen spam content that can harm their clients is definitely important. But what happens when we are on the other side of the coin?
As business owners, we will sometimes experience the less pleasant side of spam – when some of the emails we send will be classified as spam messages (by the email systems, or by the clients) which will damage our ability to market using email.

A bit about Gmail and spam

Gmail operates according to algorithms based on the database of its users. Meaning, messages that recipients marked as “spam” or “promotion” in the past will also be sent into these folders in other accounts. It is therefore likely that if your emails were marked by your clients in this way in the past, they will continue to end up in these folders accordingly and may also reach the spam folder of other clients.

Sounds like an undesirable scenario? Indeed. Is there anything you can do to avoid it? Absolutely!
We have compiled for you all the actions that should be avoided, along with the actions that are important to implement, to ensure that the business emails you send will continue to safely reach their destination in the inbox.

Don’ts (because if you do, you will probably find your emails in the spam folder)

  • Don’t spam them: we know it’s tempting to send emails to your clients, even if they didn’t necessarily approve their address on the mailing list. Despite the temptation – avoid it, and be sure to only send emails to contacts who have confirmed the receipt of mailings from you.
  • Dosage is key: we live in a time of overflowing content everywhere – even in our email inbox. Think about your clients when you send the messages, and try not to overwhelm them with unnecessary content, since they are already receiving a huge amount of emails as it is. Carefully choose the contents you wish to send, make sure they are valuable and justify the email- so that you don’t find yourself classified as spam.
  • Avoid spammy words: email companies identify certain words as spam, and transfer emails that include them to the promotion or spam folder. Avoid phrases like: “free gift”, “100% free” “start earning x dollars”, “bank” or “Paypal”, and also avoid exclamation marks or question marks.

Do’s (and help your emails reach their destination)

  • Send emails only to clients who have approved the reception: sending emails to users outside the contact list is a “big no-no”, same as purchasing mailing lists, which will lower your reliability index with the email companies. Our recommendation: beyond focusing on the mailing list, perform a Double Opt-in (additional confirmation of the contacts to join the mailing list), to make sure that your clients are indeed interested in being included in the mailing list.
  • Send messages gradually and in small doses: one of the most useful and effective tools of the inwise system is regulating the number of emails, which significantly improves the status of your business in the eyes of email companies. The system will define a low sending rate and gradually increase it over time. It will then allow you to control the number of emails sent, limiting the amount and the duration of the mailing.
  • Create emails that call to action: messages that contain call-to-action content (for example: a thank you email that invites your recipient to enter the website using a coupon code) will encourage your recipients to want to continue receiving emails from you, and accordingly, to mark your messages as desired – which will raise the status of the emails you send.
  • Adding your business to the contact list: a good way to reach the inbox is when your business is defined by clients as a contact on their list or as a member of their “safe senders” list. The way to do it is by sending an email asking them to define you as a contact on these lists, and even offer a unique gift or discount for those who do so. How do you do it? Just like this.
  • Clearly present your business: Make sure that the presence of your business is clear in every email you send – using colors, logo, sender address, return address and content. Maintaining transparency in this aspect is crucial, as it is important that your recipients will be able to easily and quickly recognize the source of the email sent to them.
  • High-quality and relevant content: When sending business content to your clients, it is important to have a reason in doing so. Writing high-quality content with added value for clients (for example: if your business is an online shop, you can send a list of smart shopping tips for “Black Friday”) will be useful and interesting, and will increase the chance of your clients wanting to continue receiving messages from you. In addition, make sure that the buttons lead to the correct links, that there are no spelling mistakes, and that the spaces and punctuation are correct.
  • The design of the emails: designed emails are a wonderful thing, however, it is important to make sure that the content is not lost within them. If the design of your email is made in HTML, make sure it also includes text, so that even if the image doesn’t open, clients will know what the email is about, so they don’t classify it as spam.
  • Installing SPF/DKIM/Domain Keys on your server: this is another tool of the inwise system to prevent your businesses from being flagged as spam senders. This is a fairly effective insurance that will help you continue sending marketing messages without interruption and makeֶ sure that they reach the main inbox.

We hope that we managed to make some sense in the big and complex mess of the spam world. Now, all that is left for you is to apply the “Do’s” list, avoid the “Don’ts”, and of course – use inwise for everything you need.

How to prevent your next email from being classified as Spam?

Imagine the following scenario: you’ve created a marketing email for your business, you’ve come up with an awesome title, precise text, and you’ve even gone all the way and created an amazing graphics design. You then send the email to your contact list, and you find out that it ended up in the worst place: the spam folder.

Your email goes a long way until it reaches your clients. The journey begins with the transitioning between servers and Internet providers, corporate servers, and various software – and in each encounter, there are various filters that will scan your email and examine it, to determine whether it should have reached the inbox or spam folder.

What’s the story behind “Spam” messages?

Spam is in fact the modern name for “junk mail”. The various email systems (Gmail, Yahoo, Outlook, etc.) have learned to recognize certain emails as a nuisance – detect if they contain viruses, content that might seem suspicious, or if they were sent to recipients who did not confirm receipt of those emails. Emails that are classified as “Spam” will be sent to the spam folder, where the recipients can choose whether to open them or not (spoiler alert: they will probably never open them).

Why do your emails end up in the spam folder?

With the help of algorithms, various email providers have learned how to automatically identify spam messages. Although the ways in which the algorithms work aren’t always revealed to the general public, what we do know is that they are based on databases of user reports. The users mark whether the message they received is indeed spam or not, and thus different systems know how to classify the emails as spam when necessary.

Which messages will be classified as spam by email companies? For example, messages with fake email addresses, messages that are sent from an unverified sender, messages without content, phishing scams (fraud that “fishes” confidential information about users, while impersonating as fake websites), emails that violate the policy defined by the email system (such as companies that send messages to clients who have not confirmed receipt of emails in a distribution list), or additional messages sent by an entity that was previously reported as a spam sender.

Apart from screening spam emails, the “deliverability” of the email is of great importance. The email systems examine the level of reputation of the entity sending the emails, as well as the level of quality and reliability of the server from which the email was sent. Therefore, to prevent your emails from reaching the spam folder, it is important to maintain reliable and high-quality servers, allow replying to emails, having a sender address that includes a name (not a No-reply for example) and an ending that is not of the free e-mail systems.

This is how inwise prevents emails from reaching spam

In most cases, the spam screening made by email companies works wonderfully. But what happens when it makes a mistake and chooses to screen the emails you send on behalf of your business to your clients? To avoid this frustrating scenario, we, at inwise, have created a system that offers a number of smart solutions that will help the emails you send reach the inbox destination:

Anti-spammers is us

inwise is committed to an anti-spam policy and operates according to its rules. What does that mean?

  • Monitoring contact lists – we go through each contact list to make sure they are authorized and approved lists. Every account opened at inwise undergoes a strict examination in which we require information before confirming the activity of the account (among other things – the source of the contact list) out of fear of spammers.
  • The sending address – every email we send must include the address of the sending business so that the contacts can identify the source of the message and even send a response when necessary.
  • Content monitoring – all emails sent through our system are examined and monitored, so that offensive or inappropriate messages will be deleted immediately.
  • Unsubscribe – the emails sent from us include a link to unsubscribe from the contact list, so that, if necessary, the contacts who receive the messages can easily remove themselves from the contact list.
  • Keeping a close relationship with Internet companies – increases the chances that the emails we send safely arrive at their destination. In addition, in exceptional cases of reports made by senders, we examine the cases and handle them in the most comprehensive manner.

Making sure you are-really-you

In a time where phishing comes from everywhere we look, protecting you is our top priority.

  • Using DKIM, SPF and Domain keys, we make sure that your domain address (the address from which you sent the email) matches your business domain. The purpose isֶֶ to prevent third parties from trying to impersonate you, or defraud using your name. For example, when receiving an email from, we make sure that it is indeed the Post office, and not an entity trying to use the name of the post office and defraud clients.
  • What happens in cases where large companies block and screen emails sent to employees for information security purposes? We directly contact the IT departments of the companies to open the traffic of emails sent through the Inwise system.

Automatic removal of contacts

If a certain client reported an email you sent as spam, we will make sure to automatically remove them from the contact list so that no further messages are sent to them.

  • We allow adding a button that allows reporting a certain email as spam(by the way, the Internet companies also have a button that allows submitting a complaint and reporting spammers).
  • In addition, our system receives an alert when a recipient complains about spam, makes sure to remove them from the mailing list and examines the sender.


There are cases in which an email you sent will not reach its destination (due to an incorrect address, the recipient’s mailbox is full, or a variety of other reasons).

  • Assuming such a scenario exists, inwise tries to send the message to the contact a specified number of times. In case the email is not sent, it stops the sending attempts so that the mail servers will not recognize it as spam – since, if we keep on sending the message again and again, it will consider these attempts as malicious action.

These are just some of the actions that inwise performs for its clients. The variety of actions performed by the system are designed to maintain the flow of your business emails, the image of your business, and the quality of your marketing activities.

WhatsApp – how can it help your business?

Have you recently been exposed to WhatsApp marketing and you’re considering integrating that into your business (you received a WhatsApp about a crazy end-of-the-season sale that caught your attention and you also want to send similar messages to your clients)? Great. After fully examining the meaning of WhatsApp marketing and understanding the course of action, you’re now at a point where you are wondering what would be the best way of combining WhatsApp marketing into your business.

WhatsApp allows persona, direct, and two-way communication with your recipients. It enables sending various files (audio, images, video, and gifs), and could be a great tool for certain content.

WhatsApp business

Which, you ask? We’ve assembled a list of great uses for WhatsApp marketing that you could combine into your business services. All you have left to do is cut (or take a screenshot) and save it:

Customer service: the characteristics that create a great customer service experience is convenience and fast response. That is why WhatsApp, which at its core answers these criteria, could match businesses looking for a comfortable interface for their clients for instant and easy-to-use customer service. For example, if you have a traveling agency and a client would like to contact you to change their vacation dates, WhatsApp chat is an easy solution in this case.

Technical support: like every good client service, a great tech support service is best provided when it’s fast and easy to use. WhatsApp tech support allows quickly sending different information such as photos, tutorials, written instructions and text messages that will easily and clearly explain the problem and allow a quick response and solution.

Long-term relationships with clients: to remain present in your client’s minds, it is important to create a sense of continuity and availability. For example, if a client purchased a smartphone on your website, send them a WhatsApp message with a link to the tutorial and make sure to mention that you are available for any questions. Make sure to send them updates one week later, a coupon on their birthday and so on.

Ordering deliveries and services: assuming your clients aren’t millennials, they would probably prefer WhatsApp communication over the phone. In case your business is a restaurant, enable ordering delivery over WhatsApp. This way will allow you to keep track of orders and special requests and keep the information documents. It will also feature your business as modern and light.

Consulting: the immediacy of WhatsApp makes it particularly suitable for various consulting services. For example, if you own a clinic, a WhatsApp conversation with your patients could be a convenient and time-saving communication route for them and you.

Scheduling appointments: one of the most crucial things about appointments is availability and rapidity, which allow fast updates of your schedule. For example, if you are a therapist, and you would like to schedule an appointment with your patient, you can send a designated appointment scheduling link via WhatsApp. This way, you will receive a fast response and can quickly receive a precise update about your appointment situation.

Bureaucratic services: the first connotation of bureaucratic entities such as councils and government authorities will usually not be “fast” or “efficient”. Using WhatsApp for such entities could transform the user experience and enable actions such as sending documents or various inquiries to be much easier and faster when using WhatsApp.

Transferring information to larger groups: businesses based on large groups, such as communities, could use WhatsApp to send information to their members; from articles, through recipes and up to various video files.

Delivery follow-ups: in case your business provides delivery services, you could send your clients updates about their delivery through WhatsApp. The high message opening rates will allow your clients to stay updated in real-time and track their deliveries.

Registration to events: here as well, the high message opening rates WhatsApp has provided it with a tremendous advantage. Sending a registration link to a certain event using WhatsApp will probably lead to a faster response, which will make the process of registering for various events of your business much easier and faster. Out tip: send a reminder two days before the event accompanied by a link to a Waze to the event location and on the day of the event send another “Looking forward to seeing you” type reminder.

Reminder to the clients: various businesses need various reminders – requests for payments, events, appointments, etc. Sending reminders to clients via WhatsApp will increase the chances of immediate response, and will be pretty effective.

Promotions and sales: campaigns focusing on promotions and sales could also work better using WhatsApp. It is recommended to send short and light messages, which clearly explain the promotion or sale, and add a personal touch such as using the client’s first name or referring to a previously purchased article.

WhatsApp marketing is suitable for a certain type of content. Same as choosing text messages or emails as a marketing platform that will be suitable for certain campaigns rather than others, here as well, choosing WhatsApp should be accompanied by professional reasoning. In case you found a service that could fit your business, don’t hesitate to try it out on WhatsApp sooner rather than later!

WhatsApp marketing: how to do it right?

Though WhatsApp has been in our lives since 2009 (crazy, right?) – it only recently introduced the possibility to market using the app. How did that happen? WhatsApp is very protective of the privacy of its 2 billion users and makes sure to keep them away from unnecessary spamming. Now, the company is trying to find the correct ways to integrate marketing content that on one hand will keep her clean of spam and on the other, allow innovative marketing options.
After diving into marketing on WhatsApp, and learning about the advantages and disadvantages, you can decide if you wish to give it a go. Think it’s the way to go? Great, we assembled a list of tips for correct marketing of your business on WhatsApp. Let’s get started:

WhatsApp message

The steps for accurate marketing on WhatsApp:

Defined goals

Similar to any marketing campaign, it is important to predetermine the goals and character of the messages, so that they can clarify how you should approach the campaign and which content to create. For example, a campaign designed to update new clients on sales or a campaign designed to keep existing clients, will not be formulated in the same way and will target different population segments to realize these goals.

Create a contact list

Not every marketing content will be relevant to your entire target audience. Create a contact list for different target audiences so that you save them from spamming and make the connection between the content and the clients more precise. For example, if you have a pizza chain and you wish to give a special price to residents of a certain city, create a list of only the residents of that city. Alternatively, create one base with information fields using which you can perform relevance segmentation.

Using information about clients

The personalization effect is important when writing WhatsApp messages and creating the sense of a personalized message. Use information such as first names, last purchases, and important dates – and integrate them into your WhatsApp messages. The conversation will then be accompanied by context and a feeling that you “see” the certain client to whom you are writing.

Give value, Give value, Give value

As you expand your contact list, try to be original and creative when formulating your messages – at the end of the day, the client is looking for the bottom line – why should I read your messages? Did I just see that promotion you sent on Facebook or the local magazine a minute ago? If so, then I don’t necessarily need to give you my phone number for direct and personal communication.

Invest in content

Interesting, creative, and relevant content becomes crucial in WhatsApp marketing since it is a wonderful way to stand out in an ocean of messages your users receive on a daily basis. For example, if you create content that is characterized by a unique design language, or written in a funny and smart way, the messages you create will stand out from other content that your users will receive and give you an advantage.


When it comes to WhatsApp marketing, minimalism is the key.. Carefully choose the campaigns in which you will integrate WhatsApp and make sure you reduce the number of messages to the bare minimum. This way you will be able to maintain your business image clean of spam and pleasant for the user.

Get to the point

WhatsApp is fast, instant, and light – and that’s what your marketing messages should be in order to keep your recipients attentive. And what does that look like? A message should have one main, focus, and precise message. Nothing more. For example, a message about a sale should only speak about that.

Give up the bots

The sense of an authentic conversation is an essential part of WhatsApp, therefore bots are not the way to go here. People like to talk to people, they like knowing that there is a real person on the other side who is listening to them and it is important to integrate that into the communication on WhatsApp. If you insist on using bots – make it clear that it is a bot that “speaks” with them.

Match the type of message to its content

Since WhatsApp is easy to use and instant, it is important to match the message to this profile. For example, providing customer service on WhatsApp could work for businesses that require the client to send documents or photos – since that’s easy and comfortable to do using this interface.

Present yourselves

Using the representative’s name will take away the unfamiliarity and the potential “bot” feeling that accompanies conversations of clients with different representatives. In case you open the conversation with a new client, it is important to present yourselves by name, thus reinforcing the feeling or human closeness.

Add a logo on your profile photo

In order to maintain the brand unity of your business, it is important to present the company logo on the WhatsApp profile photo. This way, your clients can be sure to be speaking with you and will save potential confusion.


If you ask us, this is one of the best features of marketing using WhatsApp. The emojis light the mood of the conversation, add fun visuals and create a sense of a friendly conversation. It is important to use them wisely and match them to the conversation. For example, if you speak with an angry or particularly disappointed client, avoid using emojis that might make them feel as if you are being disrespectful or disconnected from the conversation.

Most importantly, DON’T SPAM

Since WhatsApp is very strict about its anti-spam policy, it is important to create a positive reputation with them. In case your clients will mark your messages as spam too many times, it will damage your reputation which could have you blocked.

Similar to other marketing tools, WhatsApp is a marketing tool that you should learn how to approach and operate correctly. Hopefully, we have provided you with the background you need to leverage your business in a new and refreshing way.

To learn more about sending WhatsApp messages with inwise, click here

WhatsApp marketing for businesses: everything you need to know before getting started

There are very few apps that can be found on almost every smartphone, in every age group, and in every (okay, well almost) every population group. WhatsApp is one of those elite applications, counting over 2 billion users worldwide with a message opening rate of 98%. WhatsApp gained ground due to ease of use and the fact that it was free thus making it not only a wonderful communication interface but also a fertile ground for marketing for businesses.

A bit about marketing on WhatsApp

Meta, who currently owns WhatsApp, only recently started focusing on marketing on WhatsApp. You must be wondering – how come they didn’t do it up until now? Well, alongside the potential hidden in marketing, the company advocates a strict policy when it comes to spam according to its users. Only recently, they started easing up a bit on certain privacy and spam policies, which opens a new marketing channel for various businesses.

Advantages for marketing on WhatsApp

Wondering if WhatsApp is the next marketing step of your business? Allow us to present some of its advantages so that you could decide if the platform is indeed the right one for your business.

  • Extremely popular: the tremendous amount of users makes WhatsApp highly effective in its marketing skills. You can reach huge amounts of potential clients by using it.
  • Available and instant: WhatsApp is an easy, accessible, instant application. Thanks to these characteristics, it is comfortable transferring and receiving content quickly and easily.
  • Light and informal: the at-ease and non-binding nature of WhatsApp will bond nicely with similar messages. Marketing messages can then be formulated in a more friendly way, accompanied by Gifs, photos, sound, and a variety of elements that would make them more interesting.
  • Business profile: You can open business profiles, with the company logo and a designated phone number, which would make the conversation more professional.
  • A two-way documented conversation: WhatsApp is based on a conversation where both sides are active, while the entire written conversation is documented and stored, which also makes it extremely compatible with the concept of client service for example.
  • Providing responses from a number of representatives: on the aspect of the User Experience, WhatsApp will also generate wonderful results as it enables scenarios where a number of representatives can simultaneously answer to various clients.
  • Fast share and virality: WhatsApp messages can be shared quickly and easily which provides them with great viral potential. For example, try to think of a marketing concept in the shape of a sophisticated and funny meme that as soon as your clients see it as a WhatsApp message, they’ll be more likely to choose to transfer it on their own.

Marketing WhatsApp

Things to take into consideration when considering using WhatsApp as a marketing tool

Alongside the various advantages, there are a number of things that we must keep in mind before integrating it into our business.

  • Approving the account: legally connecting to the WhatsApp system as a marketer takes up to two weeks, during which the company reviews your account. It is important to make sure that you’re legally sending marketing content, just because in case you don’t – you’ll risk having your account blocked.
  • Price: though WhatsApp marketing is much cheaper than social media, it is more expensive than emails or text messages.
  • Gradual activity: WhatsApp starts by limiting the number of messages sent. Only once the business earns a reputation and that it is trustworthy to WhatsApp, will it accumulate “rating” points with WhatsApp, thus allowing it to send more and more messages per day.
  • Strict spam policy: WhatsApp is very strict with marketing profiles, as each marketing message sent undergoes approval procedures while putting its fate in the hands of the recipients which in fact determines its destiny. If messages you send are blocked or not opened, that increases the chances of you being classified as a “Spam” business by WhatsApp.
  • Attention disorders: we are all bombarded with an incredible amount of WhatsApp messages each day, which makes following them not an easy task. WhatsApp messages tend to get overlooked and disappear and that should be taken into account when sending marketing content.

Bottom line: WhatsApp marketing is great, but it’s important to know all its aspects before getting started. Our tip – try to go over the pros and cons list, examine your business accordingly and this way receive the full and accurate picture of whether it’s better to integrate WhatsApp into your business or not. 

To learn more about sending WhatsApp messages with inwise, click here


How to send an SMS message that your clients will actually read

Let’s talk about our cellphone. We have it glued to our hand from the morning coffee up until we fall asleep, already at reach. That already tells us everything we need to know about the tremendous potential embedded in mobile marketing and in SMS messages in particular.

Text messages have become an extremely efficient marketing tool over the past years. Yes, even in a world where WhatsApp exists. Text messages are relevant for all business types, from fashion to health care. And to be honest? It’s pretty clear why when the percentage of people who open their text messages is over 90%, which makes them a must-use marketing tool. Yes, this does apply to a world where WhatsApp exists since while it conveys friendliness, text messages convey urgency, which increases the percentage of people who open them.

The secret is knowing how to use them. Text about certain topics, formulated in a precise way will increase the ROI (return on investment) rates, while text messages that do not comply with these standards can cause damage.

How can you maximize marketing text messages in your business?

Personalization: THE buzzword of the business marketing world in general and especially for text messages. Using personal elements gives your client the impression that the content was made especially for them, thus increasing the chances of them even reading your text. For example, a text on your client’s birthday accompanied by a small happy birthday wish and a unique discount code will enhance the feeling that your business ‘sees them’.

Maintain transparency and focus: We all know how it is getting these blurry messages, the kind you have to read all the way through or several times to understand what they want from us, right? That is why it’s important to be as transparent and clear about the purpose of the message. Clearly explain what the purpose of the message is, and what you offer, and avoid ‘pushing’ non-relevant products or information.

Respect your users: There is nothing more annoying than Spam – and the last thing you want to do is to have your business associated with aggravating and unwanted messages. That is why it’s important to only use phone numbers of people who approved your service and provide a clear and simple option to “Unsubscribe” when needed, replying “Stop” to cancel, or using a dedicated link to cancel.

Specify the name of the business or at least a phone number: The need behind the text will determine if you choose to use the name of the business or the phone number. In order to avoid the “spamming” feeling and maintain a certain consistency of the messages, define the name of your business in the ‘sender’ zone. To create a sense of interaction and two-way conversation, choose the number and mention in the text the possibility to answer the text.

Carefully choose your texts: Text messages are a wonderful marketing tool, as long as you dose it correctly. If you choose to send marketing content using text messages, it’s important to have a strategic logic behind your choice, since the slope towards overdosing your clients with texts is slippery. As an example, the texts we receive before the elections have become a synonym for ‘spam’.

This is how to do it – four ideas for marketing SMS that will work wonderfully:

Notifications for promotions

Timing is everything, research has shown that notifications for limited-time promotions increase the chances of reading the text messages. Tell your clients about the offers that are valuable to them, accompanied with a personal tone and which refer to fields that are relevant to them – for example, fashion brands can send a client an update about a limited promotion on a certain product they took interest in, accompanied by a link to purchase the product.

Operational messages

These are immediate and important messages for your users, such as updates on scheduled appointments, verification codes, updates on deliveries, and various kinds of reminders. For example, HMOs sent updates to their clients regarding appointments using operational texts specifying the location of the clinic, the time of the appointment, and even the possibility to cancel the appointment.

Update on events

Reminders are a great option for marketing texts that will make your business be perceived as one that takes care of their clients’ schedules, and at the same time will help your organization. Under this category are the following messages: Save the Date messages, ticket purchases, updates on times of events, and even interactive content during the event. For example, when a text is sent to you during a concert with a link to send photos that will be projected in real-time on the screen during the performance.

Product launch for VIP clients

Every business gathers its most loyal audience around it. Here, you have the opportunity to share with them unique content that will increase their sense of loyalty toward your business. For example, if you are about to launch a new product, send it to the same exclusive group message telling them they were carefully chosen to be the first to try out the product, and only later on, send it to the rest of your clients.

In the end, no matter what business you have, using marketing SMS text messages will generate great value for you, so all you have left to do is start using them, wisely of course.