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“Our customers quickly embrace innovation. They’ve already heard about the brand through overseas promotions, discuss it in internal communities, and are eagerly waiting for it to arrive in their country, as they say, to ‘update the version’.” This was how our meeting with a fascinating and international brand began, ahead of its launch.

The brand’s marketing department understood that to successfully launch their activities locally, they needed a system that allowed personal, direct, immediate, and reliable communication. One that would support the activities and provide updates to customers at every point in the journey—from interest, through purchase and delivery, to ongoing communication.

Now, after a successful launch, we present the needs that arose and how the inwise system provided optimal solutions.

The Needs

• A system for personal, direct, and immediate communication – As part of the brand launch, direct responses were needed for interested parties, to inform them about launch events and enable registration.
• Digital platform – The audience interested in the new brand are early adopters of technology. Therefore, communication with them needed to be digital, direct, and innovative.
• Knowledge sharing – An organic discussion began on social networks and internal communities of buyers ahead of the launch. This wave of interest led to the understanding that the potential audience is curious and engaged, generating interaction with the brand. To leverage this discussion and harness it for the launch, a platform was needed to enable knowledge sharing with all interested parties, not just those in specific communities.
• Knowledge accessibility – The product launched is one where technology and innovation are integral. It is the first product in its category to undergo a “version update” similar to operating systems of mobile phones. This necessitates updating customers on new features and version updates.
• Multi-channel communication –  Messages and responses to customers needed to be on a platform suited to the message type and customer needs.

The Solutions

• Immediate solutions – The increasing interest in the new brand during the launch was reflected in the order pace and customer handling. Our system supported the high demand and provided holistic solutions to meet all needs, including design (landing page and email campaign design in brand style) and operational (lead synchronization and contacts list management). Throughout the launch, analysis was conducted to understand what mattered to customers, allowing for precise campaign adjustments and logistical planning.
• Ease of Use – The current launch was characterized by an exceptionally fast pace, but the system’s ease of use allowed for the independent and rapid production of marketing materials—without the need for developers, designers, or other roles. The support team was available to assist with specific needs and provide solutions or guidance.
• Multichannel capability – Each communication channel with customers has its advantages and disadvantages. However, when everything is measurable and managed from a single system, it is easy to understand which messages and channels work best. In this launch, due to the specific messages and audience, this integration played a crucial role in ensuring precise and optimal activity.
• Customer Journey – The system enabled the management of the entire customer journey: from event registration, through the purchase process, to ongoing communication with customers, some of whom even acted as brand “ambassadors.”

Result

The feedback we received from the client speaks for itself. “Our success in is not taken for granted, and many factors need to work well together for it to happen. The aspect of personal and direct digital communication with leads and customers is crucial in this context. The reliability of the system and the support team, who guided and supported us, played a significant role in the success of the launch in the country

Words don’t always come easily to us. But in certain situations, this happens even more – when we want to update our users about a new feature, send a marketing email that will catch the attention of as many people as possible, or direct them to a landing page that won’t stop converting. At these very moments, words might get a little confused, change order, and become somewhat unclear.

However, there is one unique tool that manages to easily and elegantly skip over this obstacle. Some even describe it as superhuman – and rightly so. Our new AI (artificial intelligence) feature can draft engaging and witty subject lines for you, write clear and convincing text on landing pages, and even create original call-to-action buttons that will make your recipients click on them. The feature can also learn your unique language, understand the tone and style, and in short: enable you to produce high-quality marketing content easily and quickly. Here’s how you can work with it:

Give Instructions

 The way to work with an AI tool is through prompts, in simple words: instructions about the content you want to receive. When you are creating an email campaign, pop-up, landing page, or any type of marketing content, you can hover over any text component with the mouse, and a floating menu will show an AI icon. Clicking on it will open a window where you can write the prompt for the text you want to receive. In just a few seconds, you’ll get the relevant text, and if necessary, you can edit or refine it. This saves the need to work separately with other AI systems, making the process convenient, easy, and simple. The AI writing feature and the icon will appear in all parts of the content you produce – from subject lines, through headlines and paragraphs, and finally: call-to-action buttons.

Be Specific

 The way to get a clear, precise prompt tailored to your needs is through accurate, detailed instructions that provide the general direction. A prompt like “Write a marketing email for new customers” will yield relatively generic results compared to a prompt like “Write a humorous and intriguing marketing email for customers in their twenties who joined the app in the last month and made their first order.”

Meet the Automatic Editor

 Do you already have a text and just need to make adjustments? You can also use AI here. You can do this to shorten or lengthen texts, adjust their tone and style (formal, casual), and even match subject lines to existing paragraphs.

Remember: We Write Together

 The AI feature can provide excellent results, learn your language and messages, and even surprise you. It’s definitely possible to give it the reins, but just remember that with all the sophistication and technology, it’s still artificial intelligence. Therefore, it’s a good idea to review the produced texts, read them out loud if necessary, and put yourself in the shoes of your readers or users. This way, you can see if the content appears “human,” evokes the right emotion or interest, and fits the messages you wanted to convey. Or in short, make just the final adjustments before distributing.

Content Writing with AI is a feature that can make the entire process of producing marketing content easy, intuitive, and time-saving. Clear instructions, accuracy, and a small personal touch from us will make the most out of it.

What additional AI features does inwise offer?

The emergence of AI has sparked a true revolution in the realm of digital marketing. After years of manual efforts spent on creating marketing strategies, content, and analyzing data, the integration of artificial intelligence has reshaped the landscape, making marketing endeavors significantly easier, more effective, and more convenient for business owners.

But how do these abundant AI capabilities integrate into the inwise system? The AI Marketing Cloud system seamlessly integrates advanced artificial intelligence tools across all stages of your marketing endeavors, enabling you to achieve remarkable results with minimal effort.

Curious about the specific tools? We’ve compiled the key AI-based features within our system:

Writing Subject Lines Based on Content Email Campaigns (Newsletter) 

With just a click, you can generate subject lines tailored for every email campaign you send to your customers. These subject lines, meticulously crafted from databases, are designed to motivate recipients to take action—specifically, to open the email you’ve sent. Leveraging Machine Learning algorithms and language processing, the feature adeptly analyzes your campaign content to identify characteristics of subject lines that drive high email open rates. It then generates three options of subject lines, eliminating the need for you to define a Prompt (query or directive for AI writing). All that’s left is for you to choose the wording that suits you best.

Writing Preview Text

We’re all aware that the subject line plays a pivotal role in determining email open rates—it’s that concise snippet of text visible in the email list view. What’s less known is the ability to incorporate additional text that effectively “extends” the subject line, visible only in this view and not within the campaign content itself. This text is known as Preview Text.

Preview Text serves the purpose of summarizing the core content of the email, extending the subject line, and encouraging users to click and explore the email further.

With the “AI Generator” feature, after composing your email campaign and selecting the subject line, the system presents you with several Preview Text options. These options are written based on the campaign content, aiming to boost email opens. You’re then free to select your preferred option from the three provided.

Campaign Performance Analysis and Recommendations

By analyzing the results of the campaigns you’ve sent to your customers, you can gain insights into the marketing strategies you’ve employed and identify areas for improvement. To maximize the effectiveness of your marketing materials, our system will generate a comprehensive analysis for each email marketing campaign you send. With just a click, you’ll receive a detailed overview of campaign results, analysis, and recommendations for improvement, all created by an AI engine.

Optimization Email Send Scheduling

Every customer has unique preferences, which are reflected in their leisure time and inclination to open or ignore email communications. With our AI-driven send scheduling feature, you can determine the optimal timing for sending an email campaign or as part of a customer journey, tailored to each of your contacts. Our AI engine identifies individual opening and clicking patterns among your business contacts, enabling precise and personalized send scheduling. This approach significantly enhances the success rates of your email communications.

CTA Buttons

In addition to landing pages, forms, and campaigns, action buttons play an essential role in driving user engagement. To assist you in crafting compelling and precise text for these buttons, we’ve integrated an “AI generator” link into our content editor within the button elements. This feature generates AI-generated text for buttons designed to inspire action, tailored to the content you’ve created, in the most efficient way. For instance, if your campaign content directs users to an article on your website blog, the feature will suggest button text that encourages readership, such as “Want to know more? Click here.”

Creating images

Visual content enhances written text and significantly improves the impact of sent newsletters. However, not everyone has immediate access to a design team to assist them in creating those visuals. You can then purchase photos from dedicated websites or services, collaborate with a photographer or designer for custom visuals, or simply use inwise’s photo creation feature. This feature leverages AI to create high-quality photos that enhance the visibility and professionalism of campaigns and landing pages easily and quickly, all within the same platform.

We welcome you to explore each of these features and experience the benefits that AI offers to your business. Stay tuned for more updates on the new tools we’re developing.

What additional AI features does inwise offer?

The emergence of AI-driven image creation has transformed all of us into designers in our own right, granting freedom of expression to even those untrained in design software. As we rapidly approach a time when distinguishing between real and AI-generated images becomes difficult, it’s in our best interest to leverage this technology for our daily marketing requirements.

As with any emerging technology, understanding the optimal usage isn’t always obvious. If you find yourself intrigued by AI-generated images yet unsure where to begin, the feature we’re about to introduce is just what you need.

Before we dive in: What exactly is AI image creation all about?

One of AI’s remarkable features is its ability to transform written text into visual image. AI systems operate based on commands, often referred to as “Prompts” in professional terms. Users write these prompts to describe the image they wish to create. This technology is rapidly improving in both accuracy and visual prowess, enabling users to effortlessly generate high-quality and beautiful images without requiring any expertise in design software.

A brief overview of exploring our AI image design feature

One of the primary challenges businesses face in creating marketing content is selecting and designing images. That’s where our new feature steps in, sparing you the design headache and enabling easy image creation with artificial intelligence. Here are its key advantages:

1. All-in-one system – a streamlined platform that utilizes AI to simplify image design for campaigns, eliminating the need for external tools. With a simple click, users can create visual images and seamlessly integrate them into pop-ups, signup forms, or landing pages using our features, saving them the hassle of navigating between different systems.
2. Save Time: Avoid the time – consuming task of searching for the perfect image or waiting for the design team to prepare one. Using the feature saves you all that and provides you with your desired image with just a click.
3. Save Money – By having all the necessary tools at your fingertips, you can avoid the need for external professional services. Our user-friendly feature eliminates the costs associated with hiring designers, accessing image repositories, or consulting technical agents specializing in AI.
4. Ready-to-Use Prompts – Unlike other systems where you need to write the command (Prompt) yourself to generate images with AI, our system simplifies the process. Just provide a brief description of the desired image, and we’ll handle the task of crafting the precise prompt for system execution that will provide you with the perfect image.
5. Endless Possibilities – Our feature’s unique technology ensures each generated image is unique and creative. You can rely on a reliable system that never duplicates images and consistently delivers one-of-a-kind visuals tailored to your needs.

A Step-by-Step Guide to How It Works

Now, onto the technical aspect. Within our system, while editing an email campaign, landing page, newsletter, or any marketing project, you can seamlessly integrate an AI-generated image.

Simply provide a brief description of the image you envision the system creating for you. To ensure the AI’s output aligns closely with your vision, respond to the brief queries following your written description. For instance, if you desire an illustration of a dog frolicking in a wheat field for an email, specify it in the description. Then, select the image type (“Normal”), style (“Illustration”), and angle (“Front”). Once you’ve completed the details, click “Proceed,” and let the magic unfold.

Once the image is generated, easily incorporate it into your marketing content or generate another image if the outcome doesn’t meet your expectations.

Tips for Mastering AI Image Design

1. Precision is Key – Use precise language to clearly articulate the visual content you wish to create. For instance, if you envision a picture of cloud-flavored ice cream, be explicit in your description for the most accurate outcome. Remember, while AI is intelligent, it isn’t a mind reader – yet.
2. Describe Your Vision – When describing your desired image, focus on what you want to see rather than what you don’t. The system interprets your text as a directive for content creation, with the textual details serving as the foundation of the resulting image. For example, if you want a purple monster in your popup, specify “a drawing of a purple monster” rather than “a purple monster, not blue”.
3. Thorough Examination – As we’ve discussed how AI technology continues to evolve, it’s essential to examine the results carefully. Assess the generated images with a human perspective to ensure they align with logic and reality. After all, anomalies like cats with two tails and five legs can still surface during the creation process.

Elevating your campaigns with AI-generated images is a wonderful method to enhance your visual appeal and establish a distinctive visual language for your business. We invite you to take a leap into creativity with our new feature. Explore, experiment, and unleash your inner designer.

What additional AI features does inwise offer?

Do you know the saying about “Wisdom in Hindsight”? In email marketing, it turns out to be quite relevant as well. One of the crucial steps in the email campaign process is what comes after sending it – analyzing the results. Why? In order to improve future campaigns.

If you’re a business owner or a marketing professional reading these words and wondering how to enhance your business’s campaigns, there’s a new player entering the scene to help you with precisely that.

First and foremost, why is it important to analyze our campaign results?

As business owners, you’ve probably sent marketing content to your customers, such as newsletters about new products or emails with various updates. Even though all the information is right in front of us – 3,000 openings, 600 clicks, and a CTR of 20%, but, what does that actually mean? Is it good? What can be improved, and how exactly?

This is where the analytics of campaign results comes into play. Campaign results are essentially the data and numbers received after sending the campaign to your contacts, including how many contacts the email was sent to, how many opened it, how many clicked on links, how many unsubscribes , and so on. Through the analytics of campaign results, we can gain insights into the marketing emails sent, learn what to change for the next campaign, and understand how to implement these changes.

What happens when AI and campaign analytics meet?

Like many other things, here too, AI makes our lives easier and more convenient. When it comes to email marketing, AI-driven campaign analytics becomes a very useful tool for analyzing campaign results, determining if they were successful or not, and improving them.

With inwise’s new feature, you can review, analyze, and make AI-based recommendations for improving the results of the campaigns sent. It’s as simple, fast, and convenient as it sounds, all accessible with a single click on the AI generator.

For example, if you sent an email campaign that didn’t yield good results, data analytics can show that the reason may be an overly long subject line. As a result, the analytics can recommend writing a shorter subject line for the next campaign. This way, data analytics helps you improve the upcoming campaigns you’ll send and create a more precise marketing strategy.

What are the benefits of AI-driven campaign analytics ?

There are various advantages to using artificial intelligence in campaign analytics , including:

Insights into campaign performance – AI provides insights into each campaign. For instance, if you sent a campaign without a call to action, the AI analytics feature can recommend adding one to the next campaign.

Identifying patterns and behaviors – AI is a tool that can tell you what works and what doesn’t in your campaigns, based on the behavior of your contacts. For example, if you included two links to different products in an email, and 90% of contacts clicked on the first one while only 10% clicked on the second, the AI will recommend focusing on a single link in each email to avoid missing important links or improving the wording of the second link.

Performance improvement – Based on your campaigns and your contacts’ behavior, the feature offers personalized tips. By utilizing these personal recommendations, you will be able to enhance the performance of your future emails.

Increasing revenue – Ultimately, a successful campaign leads to increased revenue. AI analytics will make your campaigns more successful. This can save time through retroactive analysis of various campaigns and, thanks to accurate reviews, guide the creation of future campaign strategies.

Despite all these benefits, it’s crucial to remember that a human perspective is still essential when it comes to artificial intelligence. While AI makes everything simpler and more convenient, your perspective is critical to ensure precise and suitable results for your business. Combining the advantages of AI technology with human expertise will lead to the most successful results when it comes to marketing emails, yielding high profits.

What additional AI features does inwise offer?