EMAIL MARKETING CAMPAIGNS FOR SALESFORCE VIA INWISE

If you are implementing Salesforce in your company, you had most likely come across its limitations in designing an email campaign. Right from email design, email build, delivering and tracking it – there are quite a few limitations. That’s when most clients look out for third-party tools in the Salesforce AppExchange to do the email campaigns for them.
Here are the key things to keep in mind while you looking for an app for email marketing cloud tool.

Data Integration

The first and foremost thing when you are working with a third-party app is how you will be going to integrate your data with the system from Salesforce. Doing so will help you to communicate with your leads, contacts, accounts, other customer groups etc. adding contacts from Salesforce to inwise is smart and easy. Ability to access subscribers or your customers list quickly without having to switch between the systems makes it easy and peaceful for the marketers.

Data Segments

With inwise, you can create smart contact lists. You can create and use customer segments of your customers in both Salesforce and inwise. That’s the beauty – it is 2-way sync of the contact lists. Having the data and the segments help you to send the most relevant and personalized messages and campaigns to each of your audiences. In this competitive digital world, it is critical to personalize your messages to gut above your competitors and inwise assists you in doing exactly that – creating personalized email campaign with personal data and dynamic content for each subscriber.

Email Content

The biggest drawback for many email marketing tools is the Email editor. Most of them can do drag and drop and templates but it just ends there are they are not the user-friendliest of tools. Designing the email content with inwise is clear, simple, easy and uncomplicated.

  • Drag & Drop Editor: The great thing about an intuitive drag & drop content editor is that it meets your needs whether your a first-time user or an expert.
  • Designed Templates: You just have to choose your designed and responsive template, and make it your own. The templates are distributed into various types of email campaign and newsletters to make it easier, in case you need some guidance in choosing the most relevant to your message.
  • Mobile First: Your email looks perfect but they are created using responsive campaigns that automatically adjust to any screen, whether your subscribers open it using their PC, tablet, or mobile phone.

Tracking

With integrating Salesforce with inwise, you get an extensive overview of your customer’s communication type preferences, channel preferences, likes, dislikes etc. Knowing these help you to understand your customers better and helps you to focus on your goal of serving them better. This also helps in segmenting your customers into groups which again help you in targeting them well. This is what great brands are made of.

Integrating inwise with Salesforce helps you to reach the right customers with the right offers at the right time and all of this is possible because of the ease of use of inwise.

DO YOU HAVE ANY EMAILS THAT YOU JUST CAN’T MISS? MAKE SURE THEY REACH YOU

Most E-mail programs and services study our behaviors and deciding based on the data collected which E-mails will be shown the primary box, which E-mails will be shown in the secondary inboxes (such as “promotions”), and which ones will arrive in the spam box.

This helps your Email service to learn what interests you and what is less important to you so that you could see your favorite content.

What can you do about it? Your involvement is the key – open Emails, click on relevant links and remove irrelevant content by removing yourself from mailing lists.

Beyond that, there are some simple steps you can take:

For Gmail users:

  • Drag the relevant message from the secondary inbox it arrived to, to your primary tab.
  • Add the sender to your contact list:
    (1) Enter the relevant message, (2) click on the ellipsis menu button and select “Add X to your contact list”.

For Outlook users:

  • Enter the relevant message and click the “Not junk” button.
  • Add the sender to your contact list:
    Enter the message from the relevant sender. from the top ruler menu, click “Junk” and select from the flow menu “Never Block Sender”. Open a message box that will remind that the address was added to the safe senders list, and click “OK”.

For Outlook.com users (formerly “Hotmail”):

  • Drag the relevant message from the junk mail box to the inbox.Outlook - receiving emails to inbox
  • Add the sender to the contact list:
    (1) Enter the relevant message, (2) click on the ellipsis menu button and select “Add to the safe senders list”.

For Walla users:

(1) Mark relevant message (2) select on the top menu “Not spam”.

That’s it, now all that is left is to enjoy the content that matters to you.
Remember, the more you will be involved, click and open more Emails, the more your inbox will learn your preferences and adjust itself to its needs, so eventually, the information that really matters to you will wind up in your primary inbox.