August’s newest version is up and running, with improvements and innovations that will add some extra help, order, and lightness to the system since we could always use more of those. Shortening the process of updating names and titles It is now much easier and faster to update the names of campaigns, contact groups, pages […]
What is segmentation and why is it so important for your business?
/in General /by Moran MoskovitzWe watch series on streaming apps (Netflix) that adapt different content to our personal taste, listen to music according to playlists adapted for us. We live in a world in which everything is personalized. This is the consumer revolution of the new business world and that is what potential clients are expecting of you. The […]
UPDATE VERSION – NOVEMBER 2021
/in General /by Moran MoskovitzIn the midst of the shopping season, we’re launching a version that allows you to send relevant campaigns to your customers. When customers see only the content that’s relevant to them, the results are superior. Remove contacts who received Email/SMS campaign or belong to other group After selecting the contact group that you want to […]
INTERNAL COMMUNICATION TRENDS 2021
/in General /by Moran MoskovitzIn the last decade, not to mention in the last year of 2020, the way people work and communicate within the organization has changed dramatically. Adapting to those changes and to the evolution of the organization and the people constructing it is as important as adapting to the market and consumer evolution. Today we are […]
ON-PREMISE VS. CLOUD MARKETING SOFTWARE: WHICH BEST SUITS YOUR ORGANIZATION?
/in General /by Moran MoskovitzDigital marketing is a must. That is no news. But digital marketing can be done either on-premise or using cloud services. What is the difference between the two? And which best suits your organization? Today we will take a closer look at on-premise vs. cloud based marketing, layout the differences between the two methods, list […]
CREATE AN EMAIL MARKETING CAMPAIGNS WITH SALESFORCE
/in General /by Moran MoskovitzEmail is still one of the most influential ways to communicate online with your customers. The ROI on an email campaign is huge and that is why email is still a popular communication channel. Salesforce is one of the best CRM platforms, its provides the right tools that can help you to build your email […]
UPDATE VERSION – INWISE FOR SALESFORCE – 1.53.8
/in General /by Moran MoskovitzWhat’s new? Report syncing Salesforce to inwise contact/lead syncing using preset reports. Contact/lead analytics Overall display of contact/lead actions in campaigns sent from inwise (opened, clicked, unsubscribed). To enjoy these valuable features, please download the updated version from here. What else? Bug fixes and additional improvements We would love to hear about your […]
UPDATE VERSION – AUGUST 2021
/in General /by Moran MoskovitzAugust’s newest version is up and running, with improvements and innovations that will add some extra help, order, and lightness to the system since we could always use more of those. Shortening the process of updating names and titles It is now much easier and faster to update the names of campaigns, contact groups, pages […]
How Apple’s Ios- 15 Affects Email Marketing
/in General /by Moran MoskovitzFor the purpose of improving the privacy of the clients using its platforms, Apple enables its users to block tracking of applications and hiding their IP addresses. How will this update affect Apple’s email software? Receiving an indication of opening an email even if the contact did not open it at all. The precise date […]
FROM ZERO TO ONE: THE YEAR DIGITAL TRASNFORMATION BECAME A MUST
/in General /by Moran MoskovitzYear 2020 is behind us. But the dramatic changes it has brought to our lives are still very relevant, even after the years’ digits changed from 0 to 1. One of the key changes for businesses was the need to be digital to stay in the game. If prior to the global Covid pandemic crisis, […]
LEAD NURTURE WITH SALESFORCE
/in General /by Moran MoskovitzConverting leads into customers is one of the company’s top marketing challenges. Lead conversion is not a straightforward process. Lead nurturing is a critical process of converting your leads. 48% of businesses say leads require ‘long cycle’ nurturing to successfully convert them into customers. Leads come from various ways as we discussed in our previous […]