FROM ZERO TO ONE: THE YEAR DIGITAL TRASNFORMATION BECAME A MUST

Year 2020 is behind us. But the dramatic changes it has brought to our lives are still very relevant, even after the years’ digits changed from 0 to 1.  One of the key changes for businesses was the need to be digital to stay in the game. If prior to the global Covid pandemic crisis, […]

LEAD NURTURE WITH SALESFORCE

Converting leads into customers is one of the company’s top marketing challenges. Lead conversion is not a straightforward process. Lead nurturing is a critical process of converting your leads. 48% of businesses say leads require ‘long cycle’ nurturing to successfully convert them into customers. Leads come from various ways as we discussed in our previous […]

LEVERAGE DIGITAL MARKETING THROUGH SALESFORCE DURING THE COVID-19 OUTBREAK

With Coronavirus is forcing many of us to work from our home offices, including our clients, a large number of people are consuming much more screen time on websites, social media and other apps. There has never been a better time than now to invest in the digital transformation of your sales and marketing processes. […]

CUSTOMER JOURNEYS IN SALESFORCE

The whole idea behind a CRM system is to understand the customer effectively throughout the process and manage him accordingly to ensure maximum customer satisfaction. Sometimes when there’s a drop in customer retention, companies wonder what went wrong when they thought they handled their customer relations well using their CRM. This is where the power […]

INWISE CERTIFIED ISO 9001 AND ISO 27001

inwise Inc. has been certified to receive an ISO 9001 Quality Management System and ISO 27001 Information Security Management System.

HOW TO GET BETTER RESULTS BY SENDING AN EMAIL CAMPAIGN THROUGH SALESFORCE

Email is still the most preferred and profitable communication channel for companies to run their marketing campaigns. Salesforce as a CRM tool for your business has all the customer data, customer communication preferences, customers interests, etc. Having the right data is important but the point lies in how you use it and design your email […]

HOW MARKETING AUTOMATION CAN HELP YOUR BUSINESS?

We recently launched an innovative and very significantly capable – “marketing automation”. Automation, for those who don’t know, makes it possible to create behavior scenarios in advance. The system works like an autopilot – it listens to what is going on, decides how to react and then takes the necessary course of action. All of […]

WAYS TO INCREASE YOUR CONTACT LIST THROUGH SALESFORCE

Growing your email contact list is not an easy task. There are many ways to do it both organic and through paid advertising. First, you need to understand your target audience, do market research and understand where do your potential customers exist. Provide them with multiple opt-in chances at different places. Have a specific CTA […]

INWISE & GDPR

On May 25, 2018, the General Data Protection Regulation (GDPR), which replaced the EU privacy protection provisions of 1995, came into effect. The purpose of this regulation (GDRP) is to ensure that the individual’s personal information is protected in accordance with the modern technological innovation, regardless of where it is stored or processed. One of […]

EMAIL MARKETING CAMPAIGNS FOR SALESFORCE VIA INWISE

If you are implementing Salesforce in your company, you had most likely come across its limitations in designing an email campaign. Right from email design, email build, delivering and tracking it – there are quite a few limitations. That’s when most clients look out for third-party tools in the Salesforce AppExchange to do the email […]