Entries by Moran Moskovitz

Digital Transformation and Salesforce

The business world is in a period of transition. We are experiencing the fourth industrial revolution – significant changes are happening in technology, industry, and day-to-day life in a rapid way. Companies across the globe started realizing that today’s customers are connected, informed, and technologically savvy and they expect that the companies and the brands […]

What is segmentation and why is it so important for your business?

We watch series on streaming apps (Netflix) that adapt different content to our personal taste, listen to music according to playlists adapted for us. We live in a world in which everything is personalized. This is the consumer revolution of the new business world and that is what potential clients are expecting of you. The […]

UPDATE VERSION – NOVEMBER 2021

In the midst of the shopping season, we’re launching a version that allows you to send relevant campaigns to your customers. When customers see only the content that’s relevant to them, the results are superior. Remove contacts who received Email/SMS campaign or belong to other group After selecting the contact group that you want to […]

INTERNAL COMMUNICATION TRENDS 2021

In the last decade, not to mention in the last year of 2020, the way people work and communicate within the organization has changed dramatically. Adapting to those changes and to the evolution of the organization and the people constructing it is as important as adapting to the market and consumer evolution. Today we are […]

CREATE AN EMAIL MARKETING CAMPAIGNS WITH SALESFORCE

Email is still one of the most influential ways to communicate online with your customers. The ROI on an email campaign is huge and that is why email is still a popular communication channel. Salesforce is one of the best CRM platforms, its provides the right tools that can help you to build your email […]

UPDATE VERSION – INWISE FOR SALESFORCE – 1.53.8

What’s new? ​Report syncing Salesforce to inwise contact/lead syncing using preset reports. Contact/lead analytics Overall display of contact/lead actions in campaigns sent from inwise (opened, clicked, unsubscribed).   To enjoy these valuable features, please download the updated version from here.   What else? Bug fixes and additional improvements We would love to hear about your […]

UPDATE VERSION – AUGUST 2021

August’s newest version is up and running, with improvements and innovations that will add some extra help, order, and lightness to the system since we could always use more of those. Shortening the process of updating names and titles It is now much easier and faster to update the names of campaigns, contact groups, pages […]