Tag Archive for: digital marketing

Approaching the end of the year and the beginning of a new one, this is the perfect time to update your clients, contacts and employees of what you’ve done in the passing year and what’s coming up. Before sending out this summary email, it’s important to pay attention to several things.

Fact: according to a recent study, about 52% of the marketers have made about 2-5 email marketing mistakes in the past year alone. Email marketing mistakes are located on a large spectrum starting from a small “oops” up to a complete disaster. Some were “just” mistakes resulting from a lack of attention or proper spelling, and some could be problematic and harmful.
Most mistakes are on the “oops” side of the spectrum, but when you make them, it still feels like a complete disaster. After all, you just emailed your mistake to a few hundreds, maybe thousands of people, who you probably imagine sitting there, comparing or making fun of you.

In order to help you avoid those mistakes, recover after having made them, or even help you feel better about the ones you’ve already made, we’ve drafted a list of the most common email marketing mistakes.

So for the sake of all of you out there, here are the 14 most common email marketing mistakes people make:

1. Display issues – No matter how well your content is written and how precise the copywriting is, if it’s not presented perfectly according to the screen display (responsiveness) you’re missing out on something. Always check the display on several screens to avoid losing users just because they’re not getting a good user experience.
2. Attaching wrong links, cut links or forgetting to attach a link – You want to get your links right: you’ve chosen to attach a link to your mailing list? Make sure it’s not “broken” and that it actually directs the user to the correct page. You wrote “Here’s a link to something incredible” and didn’t attach the link? That might not be the best thing… make sure to double-check your texts and your links.
3. Sending the wrong email to the wrong person – Sending an email about a revolutionary shampoo to a group of bald guys – might not be the best thing. Make sure your emails are sent to the right target audience.
4. Not inserting an “Unsubscribe” button – Actually, this is borderline illegal. Use a mailing system that allows people to unsubscribe with a click of a button.
5. Sending out-of-date information / photos – The accuracy of the information you’re sending out is basic. Selling swimming pool equipment and having an email with a photo of a heavy winter coat? That’s one big “oops”. Make sure the photos you’re using and the information you’re providing are correct and accurate.
6. Sending large emails – Don’t overload your users’ mailbox, it’s unnecessary. Try to send out emails with regular texts and not overload it with photos which slow down the email display.
7. Sending out contradicting emails – Make sure the emails you send your contacts match each other. A client who purchased a new dishwasher and receives an email with a guide on how to operate a dishwasher and shouldn’t receive an email with an offer for replacement parts.
8. Sending the same email twice – Shortcuts are great. That is why we have the wonderful “Duplicate” option allowing you to duplicate a campaign and send it again. However, please be careful only to duplicate a campaign that is actually relevant “as is” and doesn’t require corrections or changes.
9. The issue of “Copy-Paste” – It is extremely comfortable to copy and paste text, but you have to make sure you’re copying the right text in full and pasting it in the right place.
10. Sending unfinished emails – Imagine we would stop this sentence in the mid…. or have an XXX in the middle of a sentence. Not a very nice feeling. Make sure you’re sending out full emails and not half-finished ones.
11. Typos – You cannot send out emails with typos. Period.
12. Sending emails from the wrong account – Do you have several email accounts for your various activities? Make sure to send your emails from the right account and profile. You don’t want to send the wrong marketing message to the wrong audience from the wrong account; not only will it confuse your readers, but it could also create an unprofessional image for you. Just make sure you’re using the right account whenever you send an email.
13. Defining a schedule with wrong dates – Just like a sitcom, timing is everything. Make sure to send your marketing emails at the right moments that don’t clash with special days or times that might be unsuitable for your contacts.
14. Not following up on sent emails – You went through all the trouble, put in the work, made a whole design, and sent it – don’t you want to follow up on the results? Collecting data is the basics of success – make sure to check the results of your campaigns to constantly improve.

Conclusion:
Already feeling better about your mistakes? Great 😊 That’s a great starting point.
Found yourselves among the mistake list? That’s okay. Email marketers make mistakes sometimes. The correct working method will ensure to reduce your mistake margins as well as efficient mailings. Good luck!

In the midst of the shopping season, we’re launching a version that allows you to send relevant campaigns to your customers. When customers see only the content that’s relevant to them, the results are superior.

Remove contacts who received Email/SMS campaign or belong to other group

After selecting the contact group that you want to send the campaign to, you can set specific submission restrictions, making it so the campaign isn’t sent to contacts who’ve already received other campaigns, or to contacts who are in other groups without the need for complicated functions in Excel files.

Link bar

The new link bar centralizes the possibility of linking texts, buttons, or images to a wide range of options:
Web pages, sending emails, landing pages built in inwise, media, anchors (another component of emails and landing pages), dialing phone numbers, WhatsApp calls, location links on Waze or Google maps, or sending invites through a calendar.

What else?

Bug fixes and additional improvements

We would love to hear about your experience with the new version – contact us and tell us.

Digital marketing is a must. That is no news. But digital marketing can be done either on-premise or using cloud services. What is the difference between the two? And which best suits your organization?
Today we will take a closer look at on-premise vs. cloud based marketing, layout the differences between the two methods, list the benefits and features of each one, in order to allow you to choose the one best suited to your businesses and organizations based on its needs, requirements, and characteristics.

What is On-premise Marketing Software?

On-premise marketing refers to marketing services that are delivered locally by installing the marketing system on the company servers. Using inwise marketing system on-premise, for example, means that inwise platform is installed on your company servers, allowing you to use all inwise services and solutions locally.
On-premise allows companies to integrate existing systems with marketing, logistic, or other communication channels with customers, employees, or any other audience.

What is Cloud Marketing Software?

Cloud marketing refers to marketing services that are delivered via cloud, which is basically an online server. Using inwise marketing system via cloud, your business can use all inwise features and services online, using the cloud.

The benefits of On-premise Marketing Software

Installed directly on the company servers, this approach provides the following advantages and benefits:

• Greater control – limited to the organization servers and not existing it, a marketing system installed on the company servers allows the company greater control and monitoring.
• Maximum security and privacy – All data is kept within the company servers. No data exists the company realms when using on-premise, and communication between the company and its recipients is done directly with no third or mitigating parties. Recipients’ communication back to the company is also direct and kept within the safe borders of the company servers.
• Regulation requirements – some organizations are under regulatory requirements to use on-premise / local server services, keeping all data within the company server borders.

The benefits of Cloud Marketing Software

• Accessibility – anytime, anywhere: Using cloud services allows all company employees to access the organization info and data and perform actions anywhere, anytime.
• Cost – Cloud services are significantly more cost effective, allowing companies to pay for what they use.
• Plug & Play – No need for installing, IT support, maintenance, or upgrades.

In summary, On-premise marketing is ideal for businesses with in-house IT teams for support, businesses handling sensitive data, or under a regulatory obligation to keep all data within the company servers only.

Cloud based marketing, on the other hand, is ideal for smaller budget organizations that need a plug and play service accessible by company employees anywhere, anytime.

Related – Which digital marketing tools included in inwise Marketing Cloud platform?

August’s newest version is up and running, with improvements and innovations that will add some extra help, order, and lightness to the system since we could always use more of those.

Shortening the process of updating names and titles

It is now much easier and faster to update the names of campaigns, contact groups, pages and forms on your account. Just click on the name and update (Inline).

The names and titles can be updates out of the editor itself during the work process.

All the help you need on the go

We’ve added a link to tutorials and guides that will assist you in the various stages and actions during the work process in the system. Just click on the question mark icon wherever you are in the system. The help menu and relevant guides are waiting for you there.

What else?

Bug fixes and additional improvements

We would love to hear about your experience with the new version – contact us and tell us.

Year 2020 is behind us. But the dramatic changes it has brought to our lives are still very relevant, even after the years’ digits changed from 0 to 1. 

One of the key changes for businesses was the need to be digital to stay in the game. If prior to the global Covid pandemic crisis, a business who chose to provide its customers and/or employees digital tools and solutions enjoyed a list of benefits, now that the rules have changed digitalizing businesses is no longer a good idea. It is a must.

The process of business digitalizing is called digital transformation. 

After reading the lines below you will have a clear understanding as to what digital transformation includes, where it starts and where it doesn’t necessarily end, and what are the key advantages of leading a digital business. 

Digitalization does not end with website or Facebook page

Digital transformation does not boil down to digital presence (i.e. website, social media, and additional digital elements your business may already use). Digital transformation refers to developing innovative digital solutions and services for your customers and employees. Let’s begin with your customers.

Enhanced and upgraded customer experience

One of the key advantages to digital transformation is enhancing customer experience. This means that your customers enjoy a streamlined, clear, and pleasant experience every time they interact with your business, use its services, or purchase its products. Some examples and advantages to help better understand what it all means in practice? You got it!

• Customers can choose their preferred means of performing actions and communication with your business, whether it’s Whatsapp, SMS text messages, email, or phone.
• All communication is documented for a streamlined and monitored process. 
• Customers can receive newsletter updates via email and/or phone SMS text message.
• When there is need to send personal files (i.e. invoices, policies etc.), customers can easily and conveniently get them directly via email. 
• Newsletters are sent to customers at different times depending on the specific day and times they each tend to open and read them. 
• Blocking distribution of newsletters at sensitive dates and times like memorial days is optional. 

Innovative & streamlined work environment that “gets things done”

Employees are no less important than customers to a business. That is why digital transformation provides employees with a customer experience that is as good as that of customers, with key advantages like digital access to employees, internal organization communication keeping employees UpToDate, event and activity registration via forms, and more.
Bettering daily work using friendly and easy to use systems making more streamlined work and saving valuable time.
Creating a smart, fast, and innovative work environment using digital tools and solutions unblocking bottlenecks and work “traffic jams”, allowing independent work free from the need to wait for response and assistance from IT, graphic designers etc. 

Streamlining without getting lost in the process

Digital tools can achieve significant streamlining of the business activity. There are countless tools and solutions for various needs available in the market. One of the most important things to remember is to use systems integrating as many tools and solutions as possible under. Such systems are called integrative systems. They allow streamlining without getting lost in the process, preventing confusion and discrepancies that may result from working with several systems, each responsible for different elements. 

Automation: solutions that do the work for you

One of the key examples delivering enhanced customer experience and streamlined processes is automation. When you digitalize your business using an integrative system a whole new world of automation opens, automating as many business processes as you wish. It allows, for example, to easily create customer journeys automatically responding to customers’ actions. Customer journeys are an innovative streamline way to create sales, increase engagement, involvement, positive dialogue, and enthusiasm of customers. 

In summary, if your business is not using integrative systems using digital tools to enhance customers’ and employees experience, streamline work and internal organization communication, automate sales and marketing, there is no better time than now to ensure your business stays in the game under year 2021’s new rules.