How Apple’s Ios- 15 Affects Email Marketing

For the purpose of improving the privacy of the clients using its platforms, Apple enables its users to block tracking of applications and hiding their IP addresses. How will this update affect Apple’s email software? Receiving an indication of opening an email even if the contact did not open it at all. The precise date […]

FROM ZERO TO ONE: THE YEAR DIGITAL TRASNFORMATION BECAME A MUST

Year 2020 is behind us. But the dramatic changes it has brought to our lives are still very relevant, even after the years’ digits changed from 0 to 1.  One of the key changes for businesses was the need to be digital to stay in the game. If prior to the global Covid pandemic crisis, […]

LEAD NURTURE WITH SALESFORCE

Converting leads into customers is one of the company’s top marketing challenges. Lead conversion is not a straightforward process. Lead nurturing is a critical process of converting your leads. 48% of businesses say leads require ‘long cycle’ nurturing to successfully convert them into customers. Leads come from various ways as we discussed in our previous […]