The Question You Should Ask Yourself Before Easter

Easter marketing refresh

Transactional messages are the most relevant to your audience, boast high open rates, and are particularly action-oriented. So, how can you maximize their potential and make them even more effective? Here’s the complete guide.

Emails Bouncing Back? Why It Happens and How to Handle Bounces

If you’ve sent an email campaign and noticed that some emails bounced or weren’t delivered, you’re not alone. Bounced emails are a common issue that affects your campaign’s success—and your sender reputation. Discover why emails bounce, how to handle it, and how to ensure high deliverability rates

How to Turn Operational Messages into Marketing Opportunities

Operational messages

Transactional messages are the most relevant to your audience, boast high open rates, and are particularly action-oriented. So, how can you maximize their potential and make them even more effective? Here’s the complete guide.