On site

After sending the email campaign, we recommend checking if it was successful. To do this, you must, first of all, define the campaign goals – the measurable goals that will testify to its success. For example, if it is a sales campaign, completing the purchase process can be considered a success and a goal.

The feature “goals” enables you to collect information about your contacts that visited your site following the campaign and so measure the success of the campaign.

By embedding the tracking code on relevant pages on your site, you can track the behavior and activities of your contacts and monitor the goals that you set.

For example, to check the purchase process that a customer undergoes, the code should be planted throughout the purchase process. To check who made an actual purchase, just embed the tracking code on the final page of the purchase confirmation.

Step 1 – Activate the feature

In order to activate the feature, please contact our support team and request appropriate authorization. This is a one-time account setup.

Step 2 – Copy the tracking code (pixel) and embed it on your site.

Copy inwise’s tracking code (pixel) and embed it on the first page to which the email campaign is directed.
We’ve written and how to embed it on different sites built on different platforms.

* Note: To plant the code on your website pages you have chosen, you can be assisted with your site manager.

 

 

Copy inwise’s tracking code (pixel) and embed it on the first page to which the email campaign is directed.
We’ve written a guide explaining where the inwise tracking code appears and how to embed it on different sites built on different platforms.

* Note: Your site manager should be able to assist you with planting the code on your website

Step 3 – Viewing Goal Statistics.

Once the campaign has been sent, you can view its details and the number of contacts who reached its goal pages.
To do this, click on the “Campaigns” tab in the left menu and then click the “Statistics” button in the relevant campaign bar.

This takes you to the campaign statistics. On this screen, you can scroll down a little bit, below the “Performance funnel”, to reach the goals table:

Here are the detailed components of the Goals table:

“Goals ID” – This is an internal numbering by the system for any purpose for which it is defined
“Goal Name” – You can change the name of the goal to make it easy for you to identify
“How many entries” – Total entrances to pages you have set as goals. For example, one contact person who entered three times per page will count as 3.
“Unique Hits” – The number of contacts that entered the goals pages. Each contact is counted only once, even if she/he enters the same page several times (unique by contact).
“Address” – URL of pages you have set as goals.
“Creating Date”– Date the goals pages were created.
“Last Update” – The last date the goals statistics table was changed (such as changing the name of a goal).

By clicking on each goal, you will reach the “contact activity” screen. These actions are associated only with this campaign and solely for the purposes that you defined. You can view the contact information that entered the goals page, their email address, the dates they entered the page, and personal data (if pre-entered).

 

What now?

Once you’ve examined your contacts’ behavior, you can divide them into groups and send each one a campaign with different and tailored content