Knowledge Base > Contacts > Manage your unsubscribe list

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According to the anti-spam law, every email of marketing nature must include an unsubscribe link that allows the recipient to remove himself/herself from the mailing list, allowing them to not receive any more emails from the sender.
This means, by sending an email of marketing nature without unsubscribe link, you are breaking the anti-spam laws and are liable to face lawsuits, regardless of any other condition (the recipient subscribed to receive emails from you, this is not the first email you have sent out to your subscriber list, etc.).

This is why it inwise automatically attach an unsubscribe link to every email you send and marketing campaign you start out.

What happens when a recipient clicks on the unsubscribe link?
They are automatically removed from the active and approved list of recipients. This means that they will never receive an email from you again as long as they do not subscribe to you again.
Furthermore, you can view and edit the unsubscription list at any time.

When it comes to removing from the subscription list, there are different options:

Remove from contact list via a link

When the recipient clicks on a link to be removed from the contact list, they arrive at a page with a form where they can specify the reason why they chose to unsubscribe themselves from receiving emails. After filling in the form and confirming it, the email address of the recipient is removed from the subscription list of entries and the system now knows to never send another email to that address. In order to change the message that comes with the link for removal, you can contact our support center.

Remove from contact list with image or text (instead of a regular link)

Instead of a link, you can embed a tag for unsubscription in the form of an image or text. This replaces the removal link but works the same way as that.

Report as spam

Inwise works with e-mail providers such as AOL, Yahoo, Hotmail, and, allowing the people who click on “Report as Spam” to be entered on the unsubscribed list. Once a contact clicks on “Report as Spam” in one of any one of these email services, the email address will be automatically removed from your contact list. The logic behind this option is that a person who has declared the email he receives as spam does not want to continue receiving mailings from that particular sender.

How Does It work? A line will appear with the contact’s email address, and in the comments the note “automatic_unsubscribe” will be recorded along with the IP of the server used to send the email. For example: automatic_unsubscribe_XXX.XXX.XXX.XXX

Removal from external groups

External groups are known as any lists that are imported into the inwise system from an external database. What this means is that the contacts are actually in the customer’s database and are retrieved to the server for the express purpose of sending out emails. If a contact on this external list is removed from the contact list, his or her email address will enter the unsubscribe list o only if it is still present in the mailing group.

Returns a contact from the unsubscribe list

In order to have a contact come back from the unsubscribe list to the regular mailing list, feel free to contact our support center. This can only be done after receiving a written confirmation from the respective contact.

Send via API

The API system can be used to perform a number of functions, such as launching an email campaign directly from the CRM. The API can also be used to send transactional emails (operational mail that is sent as a response to customer activity), sending custom invoices to customers, and more.

In the case of API delivery, the way the messages are handled is different. At the time of sending the “Send Individual function” only checks the contacts present in the bounce list rather than all those present in the recipient list. This means that sending emails via the Removal Management API is actually the responsibility of the company itself. It is your responsibility to pull all the contacts that have requested to be removed from the system (the list is offered by the inwise system) and remove them from the company’s internal lists. The other option includes creating a removal link and collecting the contacts who have requested their removal. The final part is making sure not to send them emails again.

  • This document should not be considered as legal advice