Knowledge Base > Campaign > Create an SMS Campaign

in Campaign

SMS Campaign is an effective marketing tool for sending marketing messages to customers. An SMS campaign can contain a text message with text only, or can also include a link to a formatted landing page. Both options begin with creating a regular SMS campaign. inwise allows sending SMS messages as a campaign to a contact list or sending individual messages through a simple and convenient interface.

Steps to create an SMS campaign:

  1. Create an SMS Campaign
  2. Edit the Message
  3. Send a test
  4. Select the contacts list
  5. Summary & send

Step 1 – Create an SMS Campaign

You have two options at your disposal when creating an SMS campaign with inwise:
Option 1 – On the main login screen, click on the “Campaigns” tab in the main menu bar on the left (1). Next, on the “Common Actions” menu, click the “Create an SMS campaign” button (2).
You can also select “Create an SMS campaign” directly from the main menu bar.

Create SMS

Option 2 – Under the “Campaigns” pane on the main login screen, click on the arrow next to “Create Campaign.” Then, click “Create an SMS campaign” on the menu that opens (2).

Create campaign SMS

On the “Create an SMS campaign” page, define your campaign setting:

Internal campaign name – This is only for internal use. It will appear in the system’s campaign list, but it will not be visible to your contacts.

Click on “Campaign setting” (1), you can set the definition:
The sender’s name to be displayed – This is the campaign sender’s name. It can either be your company’s name or your phone number(2).
Encoding – Unicode is designated for messages sent in Hebrew and for words containing symbols that do not belong to the English alphabet.
ISO 8859-1 is designated for messages sent in English or other languages such as Russian or French.
Valid until – the maximal time, in minutes, provided to the system in order to try sending the message before it expires.
Finally, press “Continue” at the bottom of the screen on the left.

Create SMS campaign

Step 2 – Edit the Message

Now, you can type the content message you want to send.
Please note: A single standard SMS message contains 70 characters.
You can purchase SMS messages in various sizes. The pricing is calculated according to the number of characters in the message you are sending.
You can also add emojis to the text message (2).

It is recommended to add personal fields to the SMS campaign:
Hover over the position in the message where you want the personal field to appear, and select the desired field (3). The panel will display the name of the selected personal field, but don’t worry; recipients will receive a message containing their personal information. This is extracted from existing contact information contained in the system’s fields. To learn how to define these information fields, read this guide.

1. Select a link to the landing page – If you have created a landing page in inwise, you can link to it in the message you are sending. Open this field to choose from the landing pages in your account.
2. Add unsubscribe link – You can and should include a link for recipients to remove themselves from the mailing list (it counts as 27 characters).
3. Add link control – If you have attached a link to a message, it is recommended that you track and control link clicks so you can generate statistical data. Checking this box encodes your link and enables tracking and control (it counts as 27 characters).

At this stage, it is recommended that you send the message for review before it is sent to all recipients in order to verify its propriety (4).

Create SMS

Step 3 – Send a test

While you finish editing your campaign, you should send a test for yourself and a test group to review. This way, you can check the SMS propriety and visibility before sending it to your contact list. You can continue editing the message after sending the test until it is approved for final sending.
Clicking on “Send a test” saves your changes and allows you to select your test group.
After clicking “Send a test,” your campaign will be saved and a pane will open. Here, you can select and update the contact information for your test group:
Email addresses (separated by commas) – Send the current campaign to one-time contacts.

  • Comma separated mobiles – Send the current message to one-time phone numbers. Enter the mobile number and click on (+).
    Send a test SMS
  • Test lists – Defining fixed lists for sending (1):
    – Lists (2):  Define the group names (contacts lists) and click “Add”.
    – Contacts for a test: Enter your group members’ phone number (4) and click “Add.”Click “Send”- the message will only be sent to the selected phone number within the test group.


Send a test SMS

Step 4 – Select the contacts list

Once you are finished editing, it is time to actually send the campaign.
On the Editor page, click “Next” on the bottom-right corner. You will land on the groups or segments selection page.

On the left side, you can search and select tags connected to your groups (optional).
On the right side, select the groups to which you want to send the campaign

Pay Attention:

  • Add or remove groups by clicking on the checkbox next to their name.
  • On the bottom right side of the page, you’ll see the groups you have selected. You can undo your choice by clicking the x next to their names or unchecking their box in the Groups list.
  • Some contacts may appear in multiple groups, but the inwise system knows to send the campaign to those contacts only once.After selecting the appropriate groups, click “Next” at the bottom of the screen.

Step 4 – Summary & send

This is where you can see your campaign schedule and approve SMS to be sent.
On this page, you will see all of the campaign details, such as the campaign name, sender name, groups to which the campaign will be sent.

You can send the campaign immediately, or schedule it for later:

  • If you want to send it right now, select “Send immediately.”
  • If you want to schedule the email for later, click “Choose date.”
    Click on the calendar icon to select the date, and then select the time.
    Next, click on “Send campaign.”

Sending SMS campaign

You will get a message asking you to confirm that your campaign is ready to be sent.
If you want to confirm, click on “Yes” and the sending will begin right away or according to the schedule, depending on your scheduling choice.
After clicking on “Yes”, you will receive a message that the campaign was successfully sent.

That’s it! the message has been sent.

You don’t need to stay logged into the inwise system for your campaign to finish sending; this will happen automatically.
After sending, you can choose how to continue:
View Analytics, View the sending queue, or Exit to the dashboard.

To view all your campaigns, click on “Campaigns” in the main menu bar on the left.  You’ll see all the campaigns you’ve built, with their status (Active, Draft, Paused), date created, and last modified date.

what is the next step? It is important to continue to tighten the connection with your recipients. This can be done through marketing automation. For example, you can specify that once a particular recipient clicks on a link describing a product in the SMS message you sent to him, it will automatically be added to the list of those interested in the product. And after two days he will receive mailings with an offer on the same product. If he purchased the product, it can be defined that after 14 days he will be sent an invitation to rate the product and so on.
How do you do that? Marketing automation