Get the Information You Need
Forms are a great way to get the information you need from your customers.
It will help you know your customers better and get direct answers & feedback on need-to-know issues.
For optimal results, include your form in a landing page (rather than in an email, where the form might be blocked by the browser).
Use the form editor to design your form, and remember to keep it short. Focus on the answers / data you need most.