Dynamic content customized for your contacts
Using dynamic content you can fit your campaign to your contacts’ interests, preferences, and choices.
Through this feature, you will be enabled to choose which photos or text in your mailing will appear to some contacts, depending on the conditions you set. thus adding another level of accuracy and segmentation to the campaign
Instead of sending the same campaign to all your contacts or creating different campaigns to different contact groups, you can create one campaign to customize and display the content view based on its relevance to your contacts