An effective call-to-action button – Using AI
It takes time and effort to create an engaging email campaign or landing page. Your content is interesting, valuable, and the design is eye-catching. However, when checking click-through rates on your call-to-action (CTA) button, there’s a sense of potential that could have been maximized.
CTAs are powerful tools for getting your audience to take action. They might prompt them to sign up for a webinar, join a mailing list, or purchase a product. They can significantly boost click-through rates (CTR) by 20%-30% for email campaigns.
There are three things to keep in mind when creating a strong call-to-action button:
Specificity: The button should be specific enough for the recipient to know exactly what action to take.
Invitation: The button should be inviting enough to encourage the recipient to take action.
Value – The button should offer value to the recipient to motivate them to act.
So how do you make a call-to-action button that increases conversions?
With inwise’s AI-powered call-to-action button generator, you can create winning text for your CTA buttons.
How does it work? When you create a newsletter or landing page and insert a call-to-action button, the inwise system analyses the text and generates AI-powered suggestions for the CTA text. You can choose the suggestion that best fits your preferences or make custom adjustments to tailor it to your needs.
