Knowledge Base > Backup and data retention policy
inwise is a marketing cloud platform that enables businesses to communicate digitally with their customers.
inwise supported by experts, enhance conversion rates through automated and manual management of processes, facilitating direct communication with visitors and leads.
Our commitment to maintaining the privacy and confidentiality of our client’s personal information has led us to get ISO 9001 and ISO 27001 certifications for quality management and information security management, respectively.
inwise has taken all appropriate measures to protect and manage the information on the platform in accordance with these standards.
Backup and data retention policy
| Data | Retention Period | Comment |
|---|---|---|
| Email campaign | ||
| Email content | 5 years | After that, it goes to archives |
| Sending data | 12 month | After that, it goes to archives |
| Reasons for not sending | 2 month | |
| Contact activities (opening, clicking, unsubscribe request, unsubscribe confirmation) | 12 month | After that, it goes to archives |
| Statistical data (amount of sending, non-sending, clicks on links, unsubscribes) | No time limit | |
| SMS campaign | ||
| Message content | No time limit | |
| Sending data | 12 month | After that, it goes to archives |
| Reasons for not sending | 2 month | |
| Contact activities (opening, clicking, unsubscribe request, unsubscribe confirmation) | 12 month | After that, it goes to archives |
| Statistical data (amount of sending, non-sending, clicks on links, unsubscribes) | No time limit | |
| Transactional email | ||
| Email content - sync sending | 14 days | The body of a message can be set not to be saved |
| Email attachments - sync sending | 3 days | The attachments of a message can be set not to be saved |
| Email content - unsync sending | 14 days | |
| Email attachments - unsync sending | 3 days | |
| Contacts details | 2 month | After that, it goes to archives |
| Sending data | 12 month | After that, it goes to archives |
| Reasons for not sending | 2 month | |
| Contact activities (opening, clicking, unsubscribe request, unsubscribe confirmation) | 12 month | After that, it goes to archives |
| Transactional sms | ||
| Message content | 12 month | After that, it goes to archives |
| Sending data | 12 month | After that, it goes to archives |
| Reasons for not sending | 2 month | |
| Contact activities | 12 month | After that, it goes to archives |
| Contacts | ||
| Contacts details - internal group | No time limit | |
| Contacts details - external group | 3 month | |
| Contacts details - application group | 3 month | |
| Unsubscribe contact list | No time limit | |
| Bounce contact list | No time limit | |
| History of contact imports (emails, phone numbers) | 1 month | |
| Pages & Forms | ||
| Page & Form content | No time limit | |
| Contacts activities | ||
| Contact information updated in forms | 12 month | |
| Statistical data (opening, clicking, filling out form, send to a friend) | No time limit | |
| Automations | ||
| Automations action | 6 month | After that, it goes to archives |
| Media area | ||
| Files & images | No time limit | |
| Attached files | No time limit | It is possible to set deletion after sending |
